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Challenges & Opportunities for Job Portals in the DACH Region

Brief market knowledge overview of the DACH Region. International online recruitment providers require this information in order to prepare their go-to-market strategy in these countries.

For more information and deeper insights, make sure to book an Online-Recruiting.net consulting call or your individual report.

Contact me at info@online-recruiting.net

Online-Recruiting.net's topics include data and analyses on Job Portal usage in Germany, Switzerland and Austria in 2014.

Also, results from the Social Media Survey conducted in 2014 are discussed.

Insights into the different job board and recruitment markets are provided as well as challenges and opportunities for current and future players in these countries.

This is the presentation I held at the Novmber 2014 European Job Board Summit during the regional workshops on Day 1.

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Challenges & Opportunities for Job Portals in the DACH Region

  1. 1. Challenges & Opportunities for Job Portals in the DACH Region
  2. 2. Agenda 1. The role of job portals 2. Germany’s Top 10 job boards (new jobs) 3. The Top 5 job boards in DACH (audience) 4. Specific traits of the 3 markets 5. Opportunities 6. Challenges 7. Discussion
  3. 3. Who’s talking? Eva Zils Founder of International Consultancy Online-Recruiting.net A native German, Eva is a trilingual HR Tech Analyst and Job Portal Consultant. She has been consulting job portal owners, agencies, investors and corporate recruiters in and from France since 2004. Her focus lies on global market developments, trends and strategies of online recruitment classified players and HR Tech. She depicts some of her reasonings and comments on what's going on in the markets in her HR blog. For more information on Eva, please visit http://en.online-recruiting.net/about/ eva.zils@online-recruiting.net +33 (0) 684 88 98 33 https://twitter.com/eva_zils
  4. 4. Talking about numbers ● Launches: ○ July 2007 and 2011 ● Stats: ○ more than 1,000 Posts, 70 pages ○ Monthly and weekly Newsletters ○ Social Media Channels ● Target readership: ○ Modern recruiters, job portals & posting / HR communications agencies ● Media data (avg. per month): ○ UV: 6,000 - 8,000 ○ Page Views: 25.000 - 30.000 ○ Bounce rate: 13-14% ○ Google Page Rank: 5
  5. 5. Who, what and where are job portals supposed to be? Let’s find out!
  6. 6. Always moving to the top
  7. 7. Still very much alive & kicking … despite the presumed, inevitable death of job boards
  8. 8. Germany’s Top Job Boards % of all new jobs posted in August in the Top 10 (acc. to Jobfeed)
  9. 9. Germany’s Top 5 Job Boards only - audience 1. StepStone.de 2. Monster.de 3. stellenanzeigen.de 4. Jobware.de 5. Careerbuilder.de (JobScout24, jobs.de)
  10. 10. Switzerland’s Top 5 Job Boards only - audience 1. Jobs.ch 2. Jobup.ch 3. Jobscout24.ch 4. Monster.ch 5. Jobwinner.ch
  11. 11. Austria’s Top 5 Job Boards only - audience 1. Karriere.at 2. Careesma.at 3. Monster.at 4. StepStone.at 5. DerStandard.at/karriere / willhaben.at/jobs
  12. 12. What’s so specific in the DACH region • Prices • Usage and importance of job portals • Display Ads - Corporate • Direct employers vs. recruitment agencies • The role of job posting agencies
  13. 13. Always cycle along
  14. 14. Basically, what you must keep in mind is Recruiters are work-overloaded
  15. 15. Always handling a lot
  16. 16. Opportunities - Jobs • official authorities state – 400,000 - 500,000 vacancies per month – 180,000 - 200,000 added per month • Jobfeed data – 60,000 - 80,000 unique jobs posted per month
  17. 17. Google Search Trends
  18. 18. Google Keyword Planner
  19. 19. Google Search Trends 2
  20. 20. Opportunities & Potential • Increase number of job postings • Mobile Recruitment • Hidden job market • “Educate” recruiters • Improve job board image • Content Strategy • Social Media
  21. 21. Job Board Social Media activities (201307)
  22. 22. Challenges • “Bad Karma” image • Aggregators • Social Media • Startups • Language barriers • Market knowledge
  23. 23. Go, harvest
  24. 24. Eva Zils www.online-recruiting.net M@il: eva.zils@online-recruiting.net Phone: +33 (0) 684 88 98 33 Contacts
  25. 25. Mountainbike © amygdala imagery – iStock.com (000025949251) Tandem © adrenalinapura – Fotolia.com (56857418) MonoCycle © Rawpixel – shutterstock (179786234) Pics Credits

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