The document discusses the evolution of the internet from its origins in the 1960s as a network to connect computers for communication. It describes how internet usage and traffic have grown dramatically globally over the past decades. Several key topics are examined, including the rise of e-commerce, changes in how people consume digital media and video online, the impact of social media, and how internet and technology usage has impacted daily life and consumer habits.

1. THE EVOLUTION OF INTERNET
EVA PAROCZAI
STUDENT NUMBER: 76667748
How Consumers Use Technology
and Its Impact on Their Lives

2. THE EVOLUTION OF INTERNET Internet has revolutionised the communication and has have a huge impact on everyday life and
habits.
 Internet started in the 1960s, when US scientists suggested to connect computers to make a
communication network in the event of a nuclear attack. (Fitzpatrick, T. 2017)
 In the 1980s Stanford University connected computers in distant locations. This network was
known as ARPAnet. (Fitzpatrick, T. 2017)
 ARPAnet technology spread rapidly not only to support university campuses across the USA, but
also to support commerce and industry. (Fitzpatrick, T. 2017)
 In the 1990s network access point were created allowing for-profit and commercial side of the
internet to be developed. (Fitzpatrick, T. 2017)
 Nowadays Internet has more than 2.5 billion users worldwide and has revolutionised media
consumption, accelerated user connection through instant messages, online forums and social
networks and reshaped buying habits as well as traditional communications such as television,
film and music. (Statista, 2019)
(Shutterstock,2019)

3. GLOBAL INTERNET TRAFFIC HAS EXPERIENCED DRAMATIC
CHANGES OVER THE PAST DECADES
 In 1992 global Internet network carried approximately 100GB per DAY
 In 2002 global Internet traffic exceeded 100GB per SECOND
 In 2017 global Internet traffic was more than 45,000GB per SECOND
According to Cisco’s predictions, global Internet network will carry approximately 150,700GB per SECOND by 2022.(Cisco,2018)

4. Evolution of Daily Time Spent Using the
Internet
 Daily time spent using the Internet has been increased over the years. Although, there is a 1.7% decline in
2019 compared to 2018, on average, users spend more 6 hours on the Internet every day.
(Hootsuite, 2019)
 An interesting fact, that 99% of British adults aged 16 to 34 were Internet users in 2018. (Office for
National Statistics, 2018)
(Hootsuite,2019)

5. Average Time Spent on Internet Via Mobile
Phone Has Been Significantly Increased Over the
Past 5 Years In 2019 users have spent more than 3 hours on the Internet using mobile phones.
(Hootsuite, 2019)
 In the UK, 77% of people use smart phone as primary device. (Consumer Barometer, 2017)
(Hootsuite,2019)

6. Average Spent Time on Internet Via Computers and
Tablets Has Been Decreased Over the Past 5 Years
 In 2019 users have spent less time on the Internet via computers and tablets comparing to previous
years. (Hootsuite, 2019)
 In the UK, 74% of people use computer (laptop, desktop, netbook, combined) and 53% use tablet as
primary device. (Consumer Barometer, 2017)
(Hootsuite,2019)

7. Online Buying Habits
 Today e-commerce takes 9% of all the global retail sales
 E-commerce is particularly strong in the UK and China and is predicted to double in the next five years. (Wood, S.,
Ipsos, 2018)
 ‘67% of buying journey is now completed digitally.’ (Demerjian, S., 2019)
 Amazon is currently dominating the online retail sector by providing easy and convenient shopper experience on its
website
 Amazon was the first that launched a voice activated device: Amazon Echo, allowing customers voice activated
shopping. (Wood, S., Ipsos, 2018)
 Even food retailers have started to discover the potential in offering online grocery shopping to their customers.
(Statista, 2018)
(Cichosz,P.,n.a.)

8. E-commerce Sales & Predictions Worldwide From 2017 to 2023 (in
GBP)
(Statista,2019)
 The largest segment in the e-commerce market has been Fashion, followed by Electronics & Media and Toys,
Hobbies & DIY.
 The currently smallest segment of the e-commerce market: Food & Personal Care shows significant growth
over the years: this segment is predicted to experience almost £1m revenue growth by 2023, worldwide.

9. Digital Media
 The digital media market’s largest segment is Video Games (has generated more than US$81,000m
revenue in 2019)
 Mobile Game, which is the largest segment in Video Games, shows a market volume of more than US$
53,000 in 2019 worldwide and expected to show a significant increase in the future
 In E-Publishing sector E-Books are the largest segment generating more than US$13,5m in 2019
(Statista, 2019)
(Do,S.n.a.)

10. Social Media
 Compering to the late 90s, when home PC and Internet
were new ways of communication, by the early 2000s
Internet and social media have revolutionised
communication, information sharing as well as
information consumption.
 Millions of people create posts and contents,
comment, share, buy and rate products & services
every day through social media channels.
(Pixabay,2019)

11. (Hootsuite,2019)
Social media has become a key channel of researching and buying new products:
 43% of social media users are comfortable to use social media platforms to research new products to
buy.
 51% of social media users watch or read entertaining content and 48% click on news or interesting
articles. (Bayindir, N., 2018)

12. Businesses nowadays embrace the opportunity of influencer marketing:
 80% of marketers find influencer campaigns effective
 71% of marketers find that the quality of traffic and customers is better than other sources thanks to influencer
marketing
 Influencer marketing industry shows sign of rapid growing in 2019. More and more brands invest in influencer
marketing campaigns: in 2018 almost 40% of marketers were planning to increase their influencer marketing budget
 The top two most effective social media channels are: Instagram (posts and stories) and Youtube (mediakix, 2019)
(mediakix,2019)

13. Online Video
Consumption
 The importance of video as marketing content has become
more important: 83% of marketers believe that video
marketing is getting more and more important. (Carter, J.,
2019)
 Vast majority (85%) of video content was published on social
media channels in 2018.
 67% of marketers uploaded video content to YouTube.
 Video contents are used in many different ways, such as:
o Landing pages
o Webinars
o Emails
(Carter, J. 2018)
The Importance of Video as Marketing Content

14. Video contents have significant impact on consumers, therefore it is important for marketers to learn
how to use it in the most valuable ways.
WHY?
 More than 50% of consumers reported to got engaged with a brand after watching a video on social
media
 56% of consumers feel video is more engaging than any other content
 More than half of consumers find it important to see a video before purchasing a product online
(Brightcove, 2018)
(Pexels,2019)

15.  Household products has experienced the biggest impact
of digital video advertising since 2016: marketers spent
159% more on this form of content.
 In 2019 more than half of the marketers are planning to
increase their budget on video marketing in the next 12
months.
 An impressive 93% of marketers reported that they
gained new customers thanks to social media video
advertising
(Carter, J. 2019)
(Bjork,M.,n.a.)

16. Conclusion
 Internet has revolutionised not only communication and information consuming, but also
everyday life.
 Consumers use multiply devices simultaneously (PC, laptop, tablet, mobile phone, smart TV…) and
spend hours every day surfing on the Internet, watching and sharing contents, buying products
and leaving feedback about them.
 Audio visual contents’ popularity have increased and accelerated over the past few years and
show no sign of slowing down.
 Social media has made a huge impact on marketing since it is the easiest way to target and reach
millions of potential customers.
 Social media users create their own stories around products and services, influencing one another.
 Marketers increase their budget on digital marketing – especially video campaigns and influencer
marketing – every year.

17. Thank
you

18. Sources
 https://www.bigcommerce.com
 https://blog.globalwebindex.com
 https://www.brightcove.com
 https://www.cisco.com
 https://www.consumerbarometer.com
 https://www.ipsos.com
 http://mediakix.com
 www.pexels.com
 https://pixabay.com
 https://www.ons.gov.uk
 https://sciencenode.org
 https://www.slideshare.net
 https://www.smartinsights.com
 https://www.statista.com
 https://unsplash.com

19. Bayindir, N. (2018) ‘How ‘Social’ is Social Media?’ [Online] Available at: https://blog.globalwebindex.com/chart-of-the-
week/how-social-is-social-media/ [Accessed 05 April 2019]
Bjork, M. (n.a.) Person searching for video content on social media [Photograph] Available at:
https://unsplash.com/photos/FVtG38Cjc_k [Accessed 08 April 2019]
Brightcove (2018) ‘New Research from Brightcove Finds Video Content Impacts Product and Service Purchases, Particularly
by Millennial Consumers’ [Online] Available at: https://www.brightcove.com/en/company/press/new-research-brightcove-
finds-video-content-impacts-product-and-service-purchases-particularly- [Accessed 07 April 2019]
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[Accessed 07 April 2019]
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marketing-platforms/video-marketing/video-marketing-statistics-to-know/ [Accessed 07 April 2019]
Cichosz, P. (n.a.) Illustration of Amazon Echo [Photograph] Available at: https://unsplash.com/photos/vLpO7F3iAyA
[Accessed 07 April 2019]
Cisco (2018) ‘Cisco Visual Networking Index: Forecast and Trends, 2017–2022 White Paper’ [Online] Available at:
https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-
741490.html [Accessed 04 April 2019]
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