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eCulture in Smart Cities
Europeana AGM - November 2015 - Jens Bley
eCulture in Smart Cities
Overview: Smart Cities and eCulture
Deep Dive: Smart Square project
Explorative Dive: Enhanced St...
eCulture in Smart Cities is missing
Europeana AGM - November 2015 - Jens Bley
Models Concepts Benchmarks
eCulture in Smart Cities
Europeana AGM - November 2015 - Jens Bley
“Smart cities use information and communication
technol...
Key aspects that define a Smart City:
smart governance, smart energy, smart building, smart mobility,
smart infrastructure...
eCulture in Smart Cities
means
Reaching out to new audiences
Enhancing smart city services
Collaboration between various s...
The British Museum broadcasting „Pompeii Live“ and „Vikings Live“ to cinemas
Reaching out to new audiences
by acting as a ...
Reaching out to new audiences
Cruise ship passengers
Business travellers with spare time
Citizens in a leisure mode
Europe...
Points of contact with new audiences
Urban Furniture Digital Signage Shop Windows Apps
Courtesy Connecthings
Europeana AGM...
Enhancing Smart City Services Nice/France
Courtesy Connecthings
Europeana AGM - November 2015 - Jens Bley
Case Barcelona Contactless
Infrastructure Smart City Eco
System
Europeana AGM - November 2015 - Jens Bley
Cases Marseille Hamburg Milan
Sources: Hamburg.de, Connecthings, ETT
Europeana AGM - November 2015 - Jens Bley
Case Urban Art Cloud
Europeana AGM - November 2015 - Jens Bley
Case to come
eCulture Path Trondheim/Norway
CC BY-SA 2.0 - Åge Hojem/Trondheim Havn from Trondheim, Norway National Pilgri...
Collaboration with various stakeholders
Municipal administration
City tourism organization
City portal
Public transport co...
Engaging in new business models
Reach (Media), Click-Through, Licensing,
Revenue Sharing, Subscription, Bartering,
Commiss...
Know your own and the partner currencies
... conversion of contacts into visitors, users,
members, friends, contributors, ...
Deep Dive
Hamburg
Europeana AGM - November 2015 - Jens Bley
Hammaburg 2.0 – The Origins of Hamburg
Inner City and the Archaeological Museum Hamburg
Europeana AGM - November 2015 - Je...
City Center Various Streams of Potential Visitors / Users
Simulation: Archaeological Museum Hamburg
Europeana AGM - Novemb...
MW2015 - Culturally Enhanced Smart Cities Services - Jens Bley
STORYTELLING with Digital Signage, Apps,
Immersive Experien...
Measuring
audience movements, interests, modes
content engagement and crossover between
cultural and non-cultural activiti...
Context
Hamburg developed an eCulture Agenda 2020
Europeana AGM - November 2015 - Jens Bley
New Momentum : UNESCO World Heritage Listing - July 2015
Europeana AGM - November 2015 - Jens Bley
New Momentum : Hamburg bids for the Olympics 2024/28
Photo gmp / hamburg.de
Europeana AGM - November 2015 - Jens Bley
Let us help shape really smart cities
Smart citizens
Smart museums
Smart cultural services
with Europeana leading the
poli...
Explorative Dive
Research, Storytelling and
Audience Relevance
by means of
Cognitive Computing
Europeana AGM - November 20...
Cognitive Computing
Europeana AGM - November 2015 - Jens Bley
Cognitive Computing
Europeana AGM - November 2015 - Jens Bley
Cognitive Computing
Europeana AGM - November 2015 - Jens Bley
Creating Relevance for Audiences
by means of Cognitive Computing
linking
Hamburg Vikings Trade Routes
Customs Food Fashion...
Reformation 2017
Creating Relevance for
Audiences, Cultural Institutions, Cities, Regions
and Storytellers across Europe
500 Years - Reform...
Reformation 2017 (and beyond)
Pan-European Storytelling
Reformation 2017 (and beyond)
Discovering and displaying meaningful connections
between collections, places, people, event...
eCulture in Smart Cities
and Cognitive Computing in eCulture
Europeana AGM - November 2015 - Jens Bley
speaker at the europeana agm 2015, 4/11 -  jens bley - living labs germany
speaker at the europeana agm 2015, 4/11 -  jens bley - living labs germany
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speaker at the europeana agm 2015, 4/11 - jens bley - living labs germany

  1. 1. eCulture in Smart Cities Europeana AGM - November 2015 - Jens Bley
  2. 2. eCulture in Smart Cities Overview: Smart Cities and eCulture Deep Dive: Smart Square project Explorative Dive: Enhanced Storytelling Europeana AGM - November 2015 - Jens Bley
  3. 3. eCulture in Smart Cities is missing Europeana AGM - November 2015 - Jens Bley Models Concepts Benchmarks
  4. 4. eCulture in Smart Cities Europeana AGM - November 2015 - Jens Bley “Smart cities use information and communication technologies (ICT) to be more intelligent and efficient in the use of resources, resulting in cost and energy savings, improved service delivery and quality of life, and reduced environmental footprint – all supporting innovation and the low-carbon economy.“ Boyd Cohen
  5. 5. Key aspects that define a Smart City: smart governance, smart energy, smart building, smart mobility, smart infrastructure, smart technology, smart healthcare and smart citizen (Forbes, Smart Cities -- A $1.5 Trillion Market Opportunity, 6/19/2014) and for us: Smart Museums, Smart Culture, Smart Living Europeana AGM - November 2015 - Jens Bley
  6. 6. eCulture in Smart Cities means Reaching out to new audiences Enhancing smart city services Collaboration between various stakeholders Engaging in new business models Europeana AGM - November 2015 - Jens Bley
  7. 7. The British Museum broadcasting „Pompeii Live“ and „Vikings Live“ to cinemas Reaching out to new audiences by acting as a broadcaster Europeana AGM - November 2015 - Jens Bley
  8. 8. Reaching out to new audiences Cruise ship passengers Business travellers with spare time Citizens in a leisure mode Europeana AGM - November 2015 - Jens Bley
  9. 9. Points of contact with new audiences Urban Furniture Digital Signage Shop Windows Apps Courtesy Connecthings Europeana AGM - November 2015 - Jens Bley
  10. 10. Enhancing Smart City Services Nice/France Courtesy Connecthings Europeana AGM - November 2015 - Jens Bley
  11. 11. Case Barcelona Contactless Infrastructure Smart City Eco System Europeana AGM - November 2015 - Jens Bley
  12. 12. Cases Marseille Hamburg Milan Sources: Hamburg.de, Connecthings, ETT Europeana AGM - November 2015 - Jens Bley
  13. 13. Case Urban Art Cloud Europeana AGM - November 2015 - Jens Bley
  14. 14. Case to come eCulture Path Trondheim/Norway CC BY-SA 2.0 - Åge Hojem/Trondheim Havn from Trondheim, Norway National Pilgrim Center Europeana AGM - November 2015 - Jens Bley
  15. 15. Collaboration with various stakeholders Municipal administration City tourism organization City portal Public transport corporation Urban furniture company Cultural content owners Service providers A role for Europeana ? Europeana AGM - November 2015 - Jens Bley
  16. 16. Engaging in new business models Reach (Media), Click-Through, Licensing, Revenue Sharing, Subscription, Bartering, Commission, Brand Awareness, Contacts … Key Performance Indicators Retail: Frequency = motivation to provide shop windows Europeana AGM - November 2015 - Jens Bley
  17. 17. Know your own and the partner currencies ... conversion of contacts into visitors, users, members, friends, contributors, ... ... exclusive content, co-branding ... Europeana AGM - November 2015 - Jens Bley
  18. 18. Deep Dive Hamburg Europeana AGM - November 2015 - Jens Bley
  19. 19. Hammaburg 2.0 – The Origins of Hamburg Inner City and the Archaeological Museum Hamburg Europeana AGM - November 2015 - Jens Bley
  20. 20. City Center Various Streams of Potential Visitors / Users Simulation: Archaeological Museum Hamburg Europeana AGM - November 2015 - Jens Bley
  21. 21. MW2015 - Culturally Enhanced Smart Cities Services - Jens Bley STORYTELLING with Digital Signage, Apps, Immersive Experiences, Augmented Reality, Shop Window Installations, Urban Furniture
  22. 22. Measuring audience movements, interests, modes content engagement and crossover between cultural and non-cultural activities in a Smart Square, Smart Quarter, Smart City context Europeana AGM - November 2015 - Jens Bley
  23. 23. Context Hamburg developed an eCulture Agenda 2020 Europeana AGM - November 2015 - Jens Bley
  24. 24. New Momentum : UNESCO World Heritage Listing - July 2015 Europeana AGM - November 2015 - Jens Bley
  25. 25. New Momentum : Hamburg bids for the Olympics 2024/28 Photo gmp / hamburg.de Europeana AGM - November 2015 - Jens Bley
  26. 26. Let us help shape really smart cities Smart citizens Smart museums Smart cultural services with Europeana leading the political agendasetting ? with Europeana as a hub for knowledge and case studies ?
  27. 27. Explorative Dive Research, Storytelling and Audience Relevance by means of Cognitive Computing Europeana AGM - November 2015 - Jens Bley
  28. 28. Cognitive Computing Europeana AGM - November 2015 - Jens Bley
  29. 29. Cognitive Computing Europeana AGM - November 2015 - Jens Bley
  30. 30. Cognitive Computing Europeana AGM - November 2015 - Jens Bley
  31. 31. Creating Relevance for Audiences by means of Cognitive Computing linking Hamburg Vikings Trade Routes Customs Food Fashion Games Art Tools Weapons Transportation Climate with audiences interests, tastes, knowledge in a meaningful way Europeana AGM - November 2015 - Jens Bley
  32. 32. Reformation 2017
  33. 33. Creating Relevance for Audiences, Cultural Institutions, Cities, Regions and Storytellers across Europe 500 Years - Reformation 2017 Art Believes Climate Media(Print) Trade Food ... Europeana AGM - November 2015 - Jens Bley
  34. 34. Reformation 2017 (and beyond) Pan-European Storytelling
  35. 35. Reformation 2017 (and beyond) Discovering and displaying meaningful connections between collections, places, people, events, themes ... for and with cultural institutions, tourism organizations, educational publishers, audiences ... Europeana re-use services ?
  36. 36. eCulture in Smart Cities and Cognitive Computing in eCulture Europeana AGM - November 2015 - Jens Bley

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