Latin American men have left their traditional passive attitude towards self-care and now engage in new, healthy lifestyle habits. Trips, fitness and the wish for an active social life are part of the change. The trend also includes feeling comfortable about their looks, which leads them to buy more personal care and beauty products, indicating great potential for growth in the next five years. In this presentation, you will learn about trends shaping the global and local men’s grooming market, gain insights about future growth projections for this segment, and identify key opportunities to explore going forward.

1. IN-COSMETICS LATIN AMERICA 2017
PRESS CONFERENCE
MEN´S GROOMING IN LATIN AMERICA
ELTON MORIMITSU, SENIOR RESEARCH ANALYST
SEPTEMBER 2017

2. GLOBAL BEAUTY AND PERSONAL CARE
MARKET
MEN’S GROOMING IN LATIN AMERICA
THE MALE CONSUMER PROFILE
PROSPECTS: BEYOND SHAVING AND
FRAGRANCES

3. © Euromonitor International 3
The industry returns to a growth path
GLOBAL BEAUTY AND PERSONAL CARE MARKET
Note: Value RSP | USD million | Y-O-Y Exchange Rate |2016 Constant Prices
0,0%
0,5%
1,0%
1,5%
2,0%
2,5%
3,0%
GrothRate%
Global Beauty and Personal Care Retail Sales
Y-O-Y Growth Rate

4. © Euromonitor International 4
Latin America will outpace other regions
GLOBAL BEAUTY AND PERSONAL CARE MARKET
Note: Value RSP | Y-O-Y Exchange Rate | Current Prices)
00,0
01,0
02,0
03,0
04,0
05,0
06,0
07,0
08,0
00,0
20,0
40,0
60,0
80,0
100,0
120,0
140,0
160,0
2016-2021CAGR%
RetailSales|USDBillion|2016
Beauty and Personal Care Per Region

5. GLOBAL BEAUTY AND PERSONAL CARE
MARKET
MEN’S GROOMING IN LATIN AMERICA
THE MALE CONSUMER PROFILE
PROSPECTS: BEYOND SHAVING AND
FRAGRANCES

6. © Euromonitor International 6
Why men’s grooming?
MEN’S GROOMING IN LATIN AMERICA
Second fastest growing
category
4 men’s categories among
the beauty top 10 to watch
00 03 06 09 12
Deodorants
Sets/Kits
Bath and Shower
Fragrances
Men's Grooming
Depilatories
%
Latin America
Top 5 Growing Categories
2011 - 2016 CAGR %
Note: USD | Fixed Exchange Rate |Current Prices
00 03 06 09 12
Intimate Hygiene
Deodorant Sprays
Baby and Child-…
Hair Removers/Bleaches
Men's Skin Care
Men's Bath and Shower
Tooth Whiteners
Men's Fragrances
Men's Deodorants
Lip Products
%
Latin America
Top 10 Categories to Grow
2016 - 2021 CAGR %

7. © Euromonitor International 7
Traditional categories still dominate men’s grooming sales
MEN’S GROOMING IN LATIN AMERICA
Latin America | Men’s Grooming Sales by Category | 2016
Men's Fragrances Men's Deodorants Men's Shaving
Men's Hair Care Men's Bath and Shower Men's Skin Care
Note: Value RSP | USD

8. © Euromonitor International 8
… but there are regional differences
MEN’S GROOMING IN LATIN AMERICA
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Argetina Puerto
Rico
Colombia Chile Mexico Ecuador Peru Brazil Venezuela
Men’s Grooming by Category | % of total sales | USD | 2016
Men's Shaving Men's Fragrances Men's Deodorants
Men's Hair Care Men's Bath and Shower Men's Skin Care

9. GLOBAL BEAUTY AND PERSONAL CARE
MARKET
MEN’S GROOMING IN LATIN AMERICA
THE MALE CONSUMER PROFILE
PROSPECTS: BEYOND SHAVING AND
FRAGRANCES

10. © Euromonitor International 10
28 minutes
daily
29% purchase
beauty items
3x month or
more
8 grooming
products
Men seek ease
and comfort
42 minutes
daily
42% purchase
beauty items
3x month or
more
21 grooming
products
Women shop
on impulse
Men shop differently from women
THE MALE CONSUMER PROFILE
Source: Euromonitor International’s Consumer Survey, 2016

11. © Euromonitor International 11
Are male consumers ready to move beyond the basics?
THE MALE CONSUMER PROFILE
MEN’S
COSMETICS
FEW
OPTIONS
TABOO
NICHE

12. GLOBAL BEAUTY AND PERSONAL CARE
MARKET
MEN’S GROOMING IN LATIN AMERICA
THE MALE CONSUMER PROFILE
PROSPECTS: BEYOND SHAVING AND
FRAGRANCES

13. © Euromonitor International 13
Latin America will lead global growth for Men’s Grooming
PROSPECTS: BEYONG SHAVING AND FRAGRANCES
Note: Value RSP | Fixed 2016 Exchange Rate | Constant 2016 Prices
00
01
02
03
04
05
06
00
2.000
4.000
6.000
8.000
10.000
12.000
14.000
Latin
America
Asia Pacific Middle
East and
Africa
Eastern
Europe
North
America
Western
Europe
Australasia
%CAGR
USDMillion
Men’s Grooming per Region
2016 2021 2016 - 2021 CAGR %

14. © Euromonitor International 14
Brazil will outpace others countries
PROSPECTS: BEYONG SHAVING AND FRAGRANCES
Note: Fixed 2016 Exchange Rate | Constant 2016 Prices
-02
-01
00
01
02
03
04
05
06
07
00
1.000
2.000
3.000
4.000
5.000
6.000
7.000
8.000
9.000
10.000
CAGR%
USDMillion
Top 10 Countries for Men’s Grooming | Retail Sales
2016 2016 - 2021 CAGR %

15. © Euromonitor International
15
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http://go.euromonitor.com/EV-LA2017-Incos-Latam.html
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PROSPECTS: BEYONG SHAVING AND FRAGRANCES