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Proving The Benefits of Beta Testing 
To B or Not To B 
Seth Okai - RIBA Enterprises 
www.eurostarconferences.com 
@esconfs 
#esconfs 
@NBSbeta
Proving The Benefits of 
Beta Testing 
To 
or 
Not to
Who am I?
Cards on the table time 
Arm yourself 
Support & Encouragement
Grace Hopper 
“Feed him, what’s 
the worst that 
could happen?” 
“It's easier to ask 
for forgiveness 
than it is to get 
permission”
Barriers to 
Beta testing 
Some of the challenges 
you’ve faced.
Barriers to 
Beta testing 
Sensitive developments 
Stakeholders won’t listen to 
feedback 
Developers won’t listen to feedback 
Product not ready for customer use 
Not enough time to include 
feedback in development
Barriers to 
Beta testing 
I’m not influential 
The developers and QA team do the 
testing 
Competitors 
End users will find the bugs for us 
Not enough time to Beta test before 
release
Sometimes you have to 
investigate to get 
results
“Think about that – for every 1 time we 
mess up, we have to be awesome 3 
“That’s a lot of awesome!” 
times” Emma Humphrey NBS Interface 
Design Team
Awesome
Barriers to 
Beta testing 
Sensitive developments 
Stakeholders won’t listen to 
feedback 
Developers won’t listen to feedback 
Product not ready for customer use 
Not enough time to include 
feedback in development
Barriers to 
Beta testing 
Benefits of 
Beta testing 
Sensitive developments 
Stakeholders won’t listen to 
feedback 
Developers won’t listen to feedback 
Product not ready for customer use 
Not enough time to include 
feedback in development 
NDA/Mutual Confidentiality 
Reduce project risk 
Fit for purpose 
Preparation for market release 
Identify potential issues, 
development ideas for future 
versions.
Barriers to 
Beta testing 
Benefits of 
Beta testing 
I’m not influential 
The developers and QA team do the 
testing 
Competitors 
End users will find the bugs for us 
Not enough time to Beta test before 
release 
Report the cold hard facts 
Real-world testing, Reduce 
product failure rate 
Competitor research 
Invite users to help you improve 
Beta testing is part of the cake, 
not the cherry on the top.
Share Ideas 
and 
Support 
Make it fit 
your test 
environment
Don’t ignore feedback channels!
Time to 
Talk 
Time to have that 
chat with your 
employer. 
Let’s discuss 
what you have 
seen and what 
you can do next.
Get ready to show your hand 
Hopefully you’ve just improved 
your chances of progressing your 
implementation plans.
Credits: 
Command & Conquer series and Battle for Middle-Earth images belong to 
Westwood Studios and EA Games. 
Low hand cards - 
http://4.bp.blogspot.com/_w8GB5Vlku_A/TE7p1VoG6ZI/AAAAAAAAAug/HTgcD5VdYbA/s400/texa 
s+hold+'em.jpg 
Arm yourself - http://1.bp.blogspot.com/- 
Rzb00nrwqnM/Tqz4bcO9_LI/AAAAAAAAADA/jRhZxCkIf8Q/s320/Black+knight.jpg 
Support & flying the Beta flag (Help is at hand) - 
http://img.thesun.co.uk/aidemitlum/archive/00393/beatles1_393514a.jpg 
Warning - http://image.spreadshirt.net/image-server/ 
v1/compositions/8274989/views/1,width=280,height=280,appearanceId=2.png/warning-abrasive- 
persona-unacceptable-opinions_design.png 
2B or not 2B (original image) - http://m.friendfeed-media. 
com/b686ee5d5b6cd49abb2955e58d984f51f9a1c98d 
Hamlet - http://www.moxiesoft.com/wp-content/uploads/Hamlet.jpg 
Storm Trooper & Gizmo (Original image) - http://cdn.sobadsogood.net/wp-content/ 
uploads/funny-stormtrooper-photos-10.jpg 
Grace Hopper Image - 
http://www.oregonquarterly.com/autumn2010/images/photo_oldor_hopper.jpg 
Grace Hopper quote - http://en.wikiquote.org/wiki/Grace_Hopper 
Wall barrier - http://38north.org/wp-content/uploads/2012/01/iStock_000010796709Small- 
300x199.jpg 
Schrodinger’s Cat - http://www.philosophy.christopher-roberts.co.uk/wp-content/ 
uploads/2010/10/Schrodingers-cat.jpg 
No perfect people (Original image) - http://cbglades.com/wp-content/ 
uploads/2012/05/PerfectPeople3.jpg 
Overcome the barriers - Over the barriers - 
http://battleofconcepts.com.br/blog/wp-content/uploads/2013/09/Desafio.jpg 
Square peg - http://transubstantiation.files.wordpress.com/2013/01/round-hole-square-peg.png?w=300 
Mars orbiter (Original image) - http://upload.wikimedia.org/wikipedia/commons/8/83/Mars_Climate_Orbiter_-_mishap_diagram.png 
Angry mob - http://25.media.tumblr.com/tumblr_lgpfc1DfU01qeweuno1_500.jpg 
High hand cards - http://dkander.files.wordpress.com/2012/10/poker-hand.jpg 
Thank you multi lingual - http://www.warwickinc.com/wp-content/uploads/2012/01/iStock_000014390625XSmall.jpg

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Seth Okai - Proving the Benefits of Beta Testing, To B or Not To B - EuroSTAR 2013

  • 1. Proving The Benefits of Beta Testing To B or Not To B Seth Okai - RIBA Enterprises www.eurostarconferences.com @esconfs #esconfs @NBSbeta
  • 2. Proving The Benefits of Beta Testing To or Not to
  • 4. Cards on the table time Arm yourself Support & Encouragement
  • 5.
  • 6. Grace Hopper “Feed him, what’s the worst that could happen?” “It's easier to ask for forgiveness than it is to get permission”
  • 7. Barriers to Beta testing Some of the challenges you’ve faced.
  • 8. Barriers to Beta testing Sensitive developments Stakeholders won’t listen to feedback Developers won’t listen to feedback Product not ready for customer use Not enough time to include feedback in development
  • 9. Barriers to Beta testing I’m not influential The developers and QA team do the testing Competitors End users will find the bugs for us Not enough time to Beta test before release
  • 10. Sometimes you have to investigate to get results
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. “Think about that – for every 1 time we mess up, we have to be awesome 3 “That’s a lot of awesome!” times” Emma Humphrey NBS Interface Design Team
  • 17.
  • 18.
  • 19. Barriers to Beta testing Sensitive developments Stakeholders won’t listen to feedback Developers won’t listen to feedback Product not ready for customer use Not enough time to include feedback in development
  • 20. Barriers to Beta testing Benefits of Beta testing Sensitive developments Stakeholders won’t listen to feedback Developers won’t listen to feedback Product not ready for customer use Not enough time to include feedback in development NDA/Mutual Confidentiality Reduce project risk Fit for purpose Preparation for market release Identify potential issues, development ideas for future versions.
  • 21. Barriers to Beta testing Benefits of Beta testing I’m not influential The developers and QA team do the testing Competitors End users will find the bugs for us Not enough time to Beta test before release Report the cold hard facts Real-world testing, Reduce product failure rate Competitor research Invite users to help you improve Beta testing is part of the cake, not the cherry on the top.
  • 22. Share Ideas and Support Make it fit your test environment
  • 24. Time to Talk Time to have that chat with your employer. Let’s discuss what you have seen and what you can do next.
  • 25. Get ready to show your hand Hopefully you’ve just improved your chances of progressing your implementation plans.
  • 26. Credits: Command & Conquer series and Battle for Middle-Earth images belong to Westwood Studios and EA Games. Low hand cards - http://4.bp.blogspot.com/_w8GB5Vlku_A/TE7p1VoG6ZI/AAAAAAAAAug/HTgcD5VdYbA/s400/texa s+hold+'em.jpg Arm yourself - http://1.bp.blogspot.com/- Rzb00nrwqnM/Tqz4bcO9_LI/AAAAAAAAADA/jRhZxCkIf8Q/s320/Black+knight.jpg Support & flying the Beta flag (Help is at hand) - http://img.thesun.co.uk/aidemitlum/archive/00393/beatles1_393514a.jpg Warning - http://image.spreadshirt.net/image-server/ v1/compositions/8274989/views/1,width=280,height=280,appearanceId=2.png/warning-abrasive- persona-unacceptable-opinions_design.png 2B or not 2B (original image) - http://m.friendfeed-media. com/b686ee5d5b6cd49abb2955e58d984f51f9a1c98d Hamlet - http://www.moxiesoft.com/wp-content/uploads/Hamlet.jpg Storm Trooper & Gizmo (Original image) - http://cdn.sobadsogood.net/wp-content/ uploads/funny-stormtrooper-photos-10.jpg Grace Hopper Image - http://www.oregonquarterly.com/autumn2010/images/photo_oldor_hopper.jpg Grace Hopper quote - http://en.wikiquote.org/wiki/Grace_Hopper Wall barrier - http://38north.org/wp-content/uploads/2012/01/iStock_000010796709Small- 300x199.jpg Schrodinger’s Cat - http://www.philosophy.christopher-roberts.co.uk/wp-content/ uploads/2010/10/Schrodingers-cat.jpg No perfect people (Original image) - http://cbglades.com/wp-content/ uploads/2012/05/PerfectPeople3.jpg Overcome the barriers - Over the barriers - http://battleofconcepts.com.br/blog/wp-content/uploads/2013/09/Desafio.jpg Square peg - http://transubstantiation.files.wordpress.com/2013/01/round-hole-square-peg.png?w=300 Mars orbiter (Original image) - http://upload.wikimedia.org/wikipedia/commons/8/83/Mars_Climate_Orbiter_-_mishap_diagram.png Angry mob - http://25.media.tumblr.com/tumblr_lgpfc1DfU01qeweuno1_500.jpg High hand cards - http://dkander.files.wordpress.com/2012/10/poker-hand.jpg Thank you multi lingual - http://www.warwickinc.com/wp-content/uploads/2012/01/iStock_000014390625XSmall.jpg