2. Big Vision
Help make the conference more memorable for
conference attendees, by allowing them to save
specific session slides that made the biggest
impression on them during the conference sessions
that they attended - so that they could easily share
those slides with their friends and colleagues during
the conference, and access the saved slides in the
future themselves
&
Help conference organizers and speakers to measure
attendees engagement and interest by informing
them of the number of session slides that were saved
and shared by attendees
6. Michael
Conference Speaker
Samantha
Conference Attendee
Jennifer
Event Coordinator
Rachel
Non-Registered
Michael is 45 years old, he is
currently a Chief Marketing
Officer at a 5 year old
company, that he helped to
grow from $100K in MRR to
$2MM in MRR. Michael is
very passionate about sales
and marketing, he is an active
blogger and has over 500K
followers on social media.
Michael is married and has 2
children, both of them are
under the age of 10. He uses
a MacBook Pro and iPhone
12. For the last 3 years,
Michael had 8 speaking
engagements.
Samantha is 37 years old, she
is currently a Marketing
Manager for a medium sized
technology company.
Samantha's tools of choice
include MacBook Air and a
Samsung Galaxy 7. Samantha
loves attending marketing
conferences, that gives her a
chance to learn new
marketing frameworks,
network with like minded
individuals and share the
new found knowledge with
her co-workers.
Jennifer is 29 years old, she
works as event coordinator
for ACME events, a company
that helps set up and operate
conferences. Jennifer has
been working in event
management for the last 7
years, ever since she
graduated from UofU. She
has a MacBook Air and she is
inseparable from her iPhone
15.
Rachel works with Samantha,
just like Samantha she works
as a Marketing Manager.
Rachel and Samantha follow
each other on Twitter. Rachel
uses a Dell 123 laptop and a
Samsung Galaxy 5.
7. Michael
Conference Speaker
GOALS
NEEDS
Measure audience’s
interest in my presentation
upload my presentation deck to
EventMobi, so that I could
present it to the audience
during the presentation
access my presentation deck on
EventMobi at the conference, so
that I could present it to the
audience
present my uploaded slide deck
to the audience
get engagement report, so that I
could understand how engaging my
presentation was and which parts of
it resonated the most with my
audience
8. Samantha
Conference Attendee
GOALS
NEEDS
• Attend a conference session
• Make each conference
session that she attends as
memorable as possible
view speaker’s slide deck
as a member of the
audience
find the conference session
that she is currently
attending, in the event’s app
save a specific slide for
future reference
share a specific slide
access all of the saved
slides, during the
conference, so that she
could share review any of
the slides
get a reminder about the
slides that she saved after
the conference, so that she
could see them
9. Jennifer
Event Coordinator
GOALS
NEEDS
• Measure the success of the
event
• Identify influencers
Identify the most
engaging speakers
Identify conference attendees
that drove significant amount of
web traffic (attention) to the
conference by sharing content
from the conference
13. e.g. parse ppt, pdf,
keynote into images?
What % of conference
attendees is interested in
saving slides?
What % of conference
attendees take pictures of
the slides with their phone?
How many of them share it
on social media?
How much conference organizers
care about measuring attendees
engagement with the conference?
Will this help EventMobi
gain a meaningful
differentiation from the
competition?
If the new functionality
was bundled into a
premium package, would
it help to upsell more
customers?
• Average number of sessions / speakers per conference?
• Average number of conferences / year?
• Added costs (dev, maintenance, hosting)
• How much additional revenue can be generated by increasing the upsell
rate to the premium package by 1%, 2%,3%,5%,8%,13%?
• Other?
Will speakers be interested to
learn if their slides were saved?
Would they mind if their slides
were shared?
Technical Feasibility Customer Delight
Business Impact Cost / Benefit Analysis
16. Hypotheses Statements
Customer Delight
Adoption and Engagement: Allowing
conference attendees to save slides in
real-time during the conference, will
increase their engagement with the
conference app (operated by EventMobi)
• Delight: Increasing the number of
attendees that use event's app
(operated by EventMobi) during and
after the conference will lead to a
higher NPS score
• Revenue: Increasing the engagement
of conference attendees with the
event's app during and after the
conference, and increasing speakers
satisfaction using the app, will lead to
a higher upsell rate
• Revenue: Allowing conference
organizers to identify attendees with
significant social influence will lead to
a higher upsell rate
Delight: Reporting to speakers on the
number of slides that were liked/saved and
shared by the attendees, will lead to a
higher satisfaction and NPS score
Business Impact
Attendees
Speakers
Conference Organizers
17. Validate Key Assumptions
• Gather input from Customer Success and Sales
teams
• Interview conference attendees, conference
speakers and conference organizers
Important /Not
Satisfied
Important/Satisfied
Not Important /
Not Satisfied
Not Important /
Satisfied
Product / Fit? GONO GO
19. User Journey (Speaker)
Access my
session
Upload a slide
deck to my
session
Pre-Conference On-Site
Access my
session
Launch
presentation
Post-Conference
Access my
session
View
Engagement
ReportMichael
20. User Journey (Conference Attendee)
Samantha
Lookup the
session that I am
currently
attending
View the session
profile
On-Site
Save the current
slide for future
reference
Share the current
slide on my social
media or via
email
Post-Conference
View all saved
slides
Share a saved
slide on social
media or view
email
Comes to a
conference
session
View one of the
saved slides
21. User Journey (Non-Registered user)
Rachel
Opens a page that
displays a slide
that Samantha
shared in her
Tweet
Notices Samantha’s
Tweet that was
shared by Samantha
while she was at a
conference
Clicks on the link
in the Tweet
22. User Journey (Event Coordinator)
Post-Conference
View event’s
engagement
report
View
engagement
report for each
session
Jennifer
View a list of the
most engaged
attendees
Identify Influencers:
Who saved/liked the most
session slides, who shared the
most, who drove the most
traffic/eyeballs by sharing the
slides?
27. Incorporate
User Feedback Work in collaboration with the UI/UX team on
gathering feedback from target users - followed
by refining the user flows, and mockups
28. KPIs
• Product: Adoption
• Avg. number of presentations uploaded by
speakers per conference
• Avg. number of saved slides per uploaded
presentation
• Avg. number of shared slides per uploaded
presentation
• Avg. number of attendees who saved or shared
slides per conference
• What % of attendees save/share slides (use
conference sessions with uploaded slide decks
only)
• Strategic: Revenue
• Analyze the upsell rate to premium package that
has the new functionality
• Revenue total ($)
• Revenue growth (%)
29. Next Steps
• User Stories
• Prioritized Backlog
• Test Cases
• Effort Estimation
• Release Planning
• Early Adopters
• Product Marketing
