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Emirates airline presentation (1)

My presentation on how Emirates Airline Market their company and the way events that can affect how they market.

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Emirates airline presentation (1)

  1. 1. EMIRATES AIRLINE ‘’Hello Tomorrow’’
  2. 2. Introduction  How emirates attract customers  Factors that can affect marketing  advantages and disadvantages of marketing
  3. 3. How they attract customers through marketing!  High quality (voted best airline of 2013) (http://www.worldairlineawards.com/awards_2013/Airline2013_top20.htm)  ‘’communicating and delivering value to customers’’ (Dibb,S.(2012)Marketing:Concepts and Strategies.6thed,10)  Advertisement  Partnerships
  4. 4. Factors affecting marketing Inflation Unemployment  Recession No money ‘’The recession is continuing to have a big impact on the way people shop and travel in the UK.’’
  5. 5. Advantages of marketing  Attract millions of customers ‘’39 million passengers a year’’ ‘‘currently fly to over 130 destinations in more than 70 countries around the world’’  Can expand organisation ‘’Emirates and Qantas, have formed a global partnership.’’  Can afford to offer rewards ‘’rewards can and do build customers’ loyalty’’
  6. 6. Disadvantages of marketing  Tends to be aimed at upper class (Best airline in the world)  The cost of flight Emirates website(GBP 1139.88) Sta travel (GBP 980.48)  Bad Publicity (Aviation has been shown to be a significant source of air pollution)
  7. 7. Emirates Ad http://www.youtube.com/watch?v=B9ZOnQfc07g
  8. 8. References  Dibb,S.(2012)Marketing:Concepts and Strategies.6thed,10  http://www.emirates.com/english/about/the_emirates_story.aspx  http://www.emirates.com/uk/english/plan_book/qantas-partnership/index.aspx  http://www.emirates.com/english/about/news/news_detail.aspx?article=1214741  http://fly4.emirates.com/CAB/IBE/ResultByPrice.aspx  http://news.bbc.co.uk/1/hi/business/8058987.stm  O’Brien,L & Jones, C (1995) Do rewards really create loyalty, Harvard Business Review, 1st ed, 3  Shabad,L & Smirnov,G. (1967) Atmospheric Environment, Aircraft engines as a source of arcinogeric pollution of the environment. Volume 6, issue 3  http://book.statravel.co.uk/staglobe/AirFlightSearchResult.do?followAction=AirFlightSearch  http://www.worldairlineawards.com/awards_2013/Airline2013_top20.htm

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