Gehören Sie zu den Ersten, denen das gefällt!
Newer business models will emerge in existing categories
A category is never “taken” and there is always scope for a new player to disrupt existing ones with a superior operating model. For instance, the C2C product commerce space has well-funded and large incumbents such as Quikr and Olx. But Zefo was still able to break into this market by providing a superior customer experience with a different operating model and instilling trust between the buyer and the seller.