Series A Fundraising Guide (Investing Individuals Improving Our World) by Accion
Estudio34 Presents TEAPOT Creative In LinkLove2013
1. Small Business SEO for £350 per month
Ade Lewis
@Teapot_Ade
TEAPOT CREATIVE
LinkLove London Friday 15th March 2013
Friday, 15 March 13
2. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
3. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
4. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SMALL BUSINESS SEO
Friday, 15 March 13
5. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SMALL BUSINESS SEO
De sign
Usability Bran
ding
On-page Factors
Reputation
Social Me rch Page Speed
d ia Sea
Lo cal
PR
Trust Links
Content
Etc, Etc, Etc...
Friday, 15 March 13
6. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Anything that we can do via search, social
media or hustle to achieve our clients
marketing goals...
SEO
Friday, 15 March 13
7. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Anything that we can do via search, social
media or hustle to achieve our clients
marketing goals...
...without spamming
SEO
Friday, 15 March 13
8. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
Friday, 15 March 13
9. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
SME - Small to Medium Enterprise
249 Employees
Friday, 15 March 13
10. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
Friday, 15 March 13
11. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
Small Business Less Than 10 Employees
Friday, 15 March 13
12. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
Small Business Less Than 10 Employees
1Million + Small Businesses in the UK
Friday, 15 March 13
13. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
Small Business Less Than 10 Employees
1Million + Small Businesses in the UK
544,320-ish Small Business Websites
Friday, 15 March 13
14. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
WHO ARE THE SMALL BUSINESSES ?
Small Business Less Than 10 Employees
1Million + Small Businesses in the UK
544,320-ish Small Business Websites
Very Low Marketing Budget
Friday, 15 March 13
15. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SEO ?
Friday, 15 March 13
16. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
SEO
Yeah Baby!
Friday, 15 March 13
17. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Small Business SEO for £350 per month
Friday, 15 March 13
18. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Know Your Client’s Business
Friday, 15 March 13
19. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
HAVE SOME GOALS TO AIM FOR
Friday, 15 March 13
20. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
HAVE SOME GOALS TO AIM FOR
Make sure that these goals are
more extensive than simply
increasing site traffic or
improving rankings
Friday, 15 March 13
21. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
22. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
23. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Be Realistic
Friday, 15 March 13
24. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
hmmm... Be Realistic
...let me think Fancy
a Drink?
Friday, 15 March 13
25. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Have a Great Website
Friday, 15 March 13
26. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Have a Great Website
Friday, 15 March 13
27. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
CID Fire and Security
Friday, 15 March 13
28. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
CID Fire and Security
Zero Enquiries
Friday, 15 March 13
29. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
CID Fire and Security
Zero Enquiries
10 Linking RD’s in 10 Years
Friday, 15 March 13
30. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
CID Fire and Security
(3 Month’s SEO)
Friday, 15 March 13
31. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
I’m All Over It...
...Like a Fat Boy On a Cup Cake
Friday, 15 March 13
32. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Friday, 15 March 13
33. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Identify and Fix On-page Issues (1 Month’s SEO)
http://distilled.net/u
Friday, 15 March 13
34. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Identify and Fix On-page Issues (1 Month’s SEO)
http://distilled.net/u
Use the SEOMoz On-page Optimisation Tool
https://www.seomoz.org/cart/freetrial
Friday, 15 March 13
35. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Identify and Fix On-page Issues (1 Month’s SEO)
http://distilled.net/u
Use the SEOMoz On-page Optimisation Tool
https://www.seomoz.org/cart/freetrial
Set-up SEOMoz Pro Campaign
Fix Crawl Errors/Duplicate Content Issues
Friday, 15 March 13
36. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
On-Page SEO
Identify and Fix On-page Issues (1 Month’s SEO)
http://distilled.net/u
Use the SEOMoz On-page Optimisation Tool
https://www.seomoz.org/cart/freetrial
Set-up SEOMoz Pro Campaign
Fix Crawl Errors/Duplicate Content Issues
Install Mod_Pagespeed on your Apache Server
https://developers.google.com/speed/pagespeed/mod
Friday, 15 March 13
37. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Local Search
Friday, 15 March 13
38. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
39. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
40. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
41. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Local Search
Friday, 15 March 13
42. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Local Search
Friday, 15 March 13
43. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Local Search
http://kooz.ai/K9TTxw
http://kooz.ai/NETkjY
http://www.koozai.com/resources/whitepapers/
Friday, 15 March 13
44. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
45. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Friday, 15 March 13
46. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Friday, 15 March 13
47. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Friday, 15 March 13
48. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your Customers
Friday, 15 March 13
49. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your Customers
Blog about Local Topics and Issues
Friday, 15 March 13
50. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your Customers
Blog about Local Topics and Issues
Link out from your Blog to Local Areas
Friday, 15 March 13
51. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your Customers
Blog about Local Topics and Issues
Link out from your Blog to Local Areas
Put Local Area in your Blog Category Name
Friday, 15 March 13
52. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Add a Blog (1 Month’s SEO)
Educate your Client
Blog about Things That Interest Your Customers
Blog about Local Topics and Issues
Link out from your Blog to Local Areas
Put Local Area in your Blog Category Name
If you have made Someone Look Good then
make sure that They Know About It!
Friday, 15 March 13
53. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building
Friday, 15 March 13
54. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Find and Fix Orphaned Links
Friday, 15 March 13
55. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Find and Fix Orphaned Links
Friday, 15 March 13
56. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Domain
Friday, 15 March 13
57. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Domain
Friday, 15 March 13
58. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Back Link Data
Domain
Friday, 15 March 13
59. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Back Link Data
Domain
Friday, 15 March 13
60. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Back Link Data URLs with Links
Domain
Friday, 15 March 13
61. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Back Link Data URLs with Links
Domain
Friday, 15 March 13
62. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Back Link Data URLs with Links
Domain Error 404
Friday, 15 March 13
63. Ade Lewis - @Teapot_Ade http://www.teapotcreative.co.uk/orphaned-links TEAPOT CREATIVE
Back Link Data URLs with Links
Domain Error 404
Friday, 15 March 13
64. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Find and Fix Orphaned Links
Friday, 15 March 13
65. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Combine Existing Pages
Links Existing Web Pages
Friday, 15 March 13
66. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Combine Existing Pages
Links Existing Web Pages Combined Web Pages
Friday, 15 March 13
67. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Easy Links
Friday, 15 March 13
68. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outreach
Friday, 15 March 13
69. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outreach
1 - Find Link Prospects
Friday, 15 March 13
70. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outreach
1 - Find Link Prospects
2 - Send Them a Nice Email
Friday, 15 March 13
71. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Outreach
1 - Find Link Prospects
2 - Send Them a Nice Email
3 - Send Content
Friday, 15 March 13
72. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Finding Link Prospects
Friday, 15 March 13
73. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Finding Link Prospects
Friday, 15 March 13
74. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Finding Link Prospects
Simple Mode
Friday, 15 March 13
75. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Finding Link Prospects
Advanced Search Query
Friday, 15 March 13
76. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Finding Link Prospects
Guest Post Blitz
Friday, 15 March 13
77. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Scrape Results Inbound Linking Domains
Friday, 15 March 13
78. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Scrape Results Inbound Linking Domains
Friday, 15 March 13
79. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Friday, 15 March 13
80. Ade Lewis - @Teapot_Ade http://www.teapotseo.co.uk/prospector-tool TEAPOT CREATIVE
Friday, 15 March 13
81. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Prospector Tool
Friday, 15 March 13
82. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Prospector Tool
Small Businesses
Domain Authority 30 - 60
Friday, 15 March 13
83. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Prospector Tool
Small Businesses
Domain Authority 30 - 60
If You Need To Scale
Outsource
Friday, 15 March 13
84. Ade Lewis - @Teapot_Ade http://www.mattbeswick.co.uk/outsourcing-guide TEAPOT CREATIVE
Outsourcing
Friday, 15 March 13
85. Ade Lewis - @Teapot_Ade http://www.mattbeswick.co.uk/outsourcing-guide TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
Friday, 15 March 13
86. Ade Lewis - @Teapot_Ade http://www.mattbeswick.co.uk/outsourcing-guide TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
First Name
Last Name
URL of Contact Form
Is The Site On Topic?
Does It Have a Blog?
Does The Site Look Nice?
Friday, 15 March 13
87. Ade Lewis - @Teapot_Ade http://www.mattbeswick.co.uk/outsourcing-guide TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
All Sites Were Double Researched
Friday, 15 March 13
88. Ade Lewis - @Teapot_Ade http://www.mattbeswick.co.uk/outsourcing-guide TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
All Sites Were Double Researched
24 Hours
Friday, 15 March 13
89. Ade Lewis - @Teapot_Ade http://www.mattbeswick.co.uk/outsourcing-guide TEAPOT CREATIVE
Outsourcing
800 Websites Reviewed + Information Collected
All Sites Were Double Researched
24 Hours
Total Spend $33.14
Friday, 15 March 13
90. Ade Lewis - @Teapot_Ade http://www.buzzstream.com/ TEAPOT CREATIVE
Outreach
Friday, 15 March 13
91. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
Friday, 15 March 13
92. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
25 - 30 Outreach Emails
Friday, 15 March 13
93. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
25 - 30 Outreach Emails
Our Goal Is To Place 5 Links
Friday, 15 March 13
94. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
25 - 30 Outreach Emails
Our Goal Is To Place 5 Links
Batches of 10 Emails
Friday, 15 March 13
95. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Pitching to Bloggers (1 Month’s SEO)
25 - 30 Outreach Emails
Our Goal Is To Place 5 Links
Batches of 10 Emails
Friday, 15 March 13
96. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
Friday, 15 March 13
97. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Content Creation
Friday, 15 March 13
98. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Friday, 15 March 13
99. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
600 Word Post = £8.30
Friday, 15 March 13
100. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
600 Word Post = £8.30
900 Word Post = £12.50
Friday, 15 March 13
101. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Friday, 15 March 13
102. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Quality Level 4 Stars
Friday, 15 March 13
103. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Quality Level 4 Stars
Processing Time 1 Day
Friday, 15 March 13
104. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Quality Level 4 Stars
Processing Time 1 Day
Give Good Instructions
Friday, 15 March 13
105. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Quality Level 4 Stars
Processing Time 1 Day
Give Good Instructions
Check Through Article
Friday, 15 March 13
106. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Quality Level 4 Stars
Processing Time 1 Day
Give Good Instructions
Check Through Article
Add Some Images
Friday, 15 March 13
107. Ade Lewis - @Teapot_Ade http://www.textbroker.co.uk or .com TEAPOT CREATIVE
Content Creation
Quality Level 4 Stars
Processing Time 1 Day
Give Good Instructions
Check Through Article
Add Some Images
Send to Prospect
Friday, 15 March 13
108. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building
Friday, 15 March 13
109. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building
Orphaned Links
Leveraging Existing Links
Easy Links
Our Awesome Prospecting Tool
Blogger Outreach
Friday, 15 March 13
110. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building Info Graphics
Orphaned Links
Leveraging Existing Links
Easy Links
Our Awesome Prospecting Tool
Blogger Outreach
Friday, 15 March 13
111. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Link Building Info Graphics
Orphaned Links
Leveraging Existing Links
Easy Links
Our Awesome Prospecting Tool
!
Niche Directories
Blogger Outreach
Friday, 15 March 13
112. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Friday, 15 March 13
113. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Know Your Client’s Business
Friday, 15 March 13
114. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Know Your Client’s Business
Be Realistic
Friday, 15 March 13
115. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Know Your Client’s Business
Be Realistic
Define the Marketing Goals
Friday, 15 March 13
116. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Friday, 15 March 13
117. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Be an Asset To Your Client’s Business
Friday, 15 March 13
118. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Friday, 15 March 13
119. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Educate Your Client
Friday, 15 March 13
120. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Educate Your Client
Be Creative
Friday, 15 March 13
121. Ade Lewis - @Teapot_Ade TEAPOT CREATIVE
Being Successful at Small Business SEO
Educate Your Client
Be Creative
Say YES to Opportunities
Friday, 15 March 13
122. Small Business SEO for £350 per month
Ade Lewis
@Teapot_Ade
TEAPOT CREATIVE
LinkLove London Friday 15th March 2013
Friday, 15 March 13
