The document discusses questions to ask to determine if a website has potential for international SEO. It recommends checking international traffic sources in Google Analytics, search visibility and keyword opportunities in Google Webmaster Tools, and using tools like SEMrush or SearchMetrics to identify keyword opportunities in other languages and countries. Analyzing international traffic trends, search volume for relevant keywords in other locations, and ensuring the site is optimized for an international audience can help decide if expanding SEO internationally makes sense.

1. TAKING YOUR SEO
ABROAD
OR

2. DOING

3. INTERNATIONAL

4. SEO

5. ASKING

6.
(AND

7. ANSWERING)

8. THE

9. RIGHT

10. QUESTIONS

11. INTERNATIONAL

12. SEO

13. AT

14. SEER

15. INTERACTIVE

16.
aleydas@seerinteractive.com

17. /

18. @aleyda

19. /

20. www.aleydasolis.com
I’M

21. ALEYDA

22. SOLIS
TAKING YOUR SEO INTERNATIONAL

23. LET’S

24. GO

25. INTERNATIONAL...
TAKING YOUR SEO INTERNATIONAL

26. TAKING YOUR SEO INTERNATIONAL
INTERNATIONAL?

27. TAKING YOUR SEO INTERNATIONAL
OTHER CULTURES

28. TAKING YOUR SEO INTERNATIONAL
DIFFERENT LANGUAGES

29. TAKING YOUR SEO INTERNATIONAL
UNKNOWN COUNTRIES

30. TAKING YOUR SEO INTERNATIONAL
ARE YOU AFRAID?

31. TAKING YOUR SEO INTERNATIONAL
THE WORLD IS SMALLER THAN IT SEEMS

32. 1
2
3
TAKING YOUR SEO INTERNATIONAL
THE WORLD IS SMALLER THAN IT SEEMS
AND

33. THE

34. STEPS

35. ARE

36. STRAIGHTFORWARD

37. 3
TAKING YOUR SEO INTERNATIONAL
THE WORLD IS SMALLER THAN IT SEEMS
START

38. BY

39. ANSWERING

40. THESE

41. QUESTIONS!
DO I HAVE
INTERNATIONAL
POTENTIAL?
HOW CAN I TARGET
MY INTERNATIONAL
AUDIENCE?
HOW CAN I DEVELOP AN
SEO FRIENDLY
INTERNATIONAL WEBSITE?
1
2

42. 1
TAKING YOUR SEO INTERNATIONAL
DO

43. I

44. HAVE

45. INTERNATIONAL

46. POTENTIAL?

47. TAKING YOUR SEO INTERNATIONAL
Check your site
International traffic
status with Google
Analytics
DO

48. I

49. HAVE

50. INTERNATIONAL

51. POTENTIAL?

52. TAKING YOUR SEO INTERNATIONAL
Check your site
International traffic
status
Is there a high or growing percentage of visitors coming
from other countries?
DO

53. I

54. HAVE

55. INTERNATIONAL

56. POTENTIAL?

57. TAKING YOUR SEO INTERNATIONAL
Check your site
International traffic
status
What's the volume and trend of conversions and the
conversion rate of visitors coming from other countries?
DO

58. I

59. HAVE

60. INTERNATIONAL

61. POTENTIAL?

62. TAKING YOUR SEO INTERNATIONAL
Check your site
International traffic
status
What's the traffic source of visitors coming from other
countries? Direct, organic, referrals?
DO

63. I

64. HAVE

65. INTERNATIONAL

66. POTENTIAL?

67. TAKING YOUR SEO INTERNATIONAL
Check your site
International traffic
status
Which are the keywords and pages attracting this
international traffic?
DO

68. I

69. HAVE

70. INTERNATIONAL

71. POTENTIAL?

72. TAKING YOUR SEO INTERNATIONAL
Check your site
International Search
Visibility with Google
Webmaster Tools
DO

73. I

74. HAVE

75. INTERNATIONAL

76. POTENTIAL?

77. TAKING YOUR SEO INTERNATIONAL
Check your site
International Search
Visibility with Google
Webmaster Tools
How much visibility (Pageviews) does your Website
get from each international location?
DO

78. I

79. HAVE

80. INTERNATIONAL

81. POTENTIAL?

82. TAKING YOUR SEO INTERNATIONAL
Check your site
International Search
Visibility with Google
Webmaster Tools
Which Queries and Pages provide you this
International Visibility?
DO

83. I

84. HAVE

85. INTERNATIONAL

86. POTENTIAL?

87. TAKING YOUR SEO INTERNATIONAL
Check your site
International Search
Visibility with Google
Webmaster Tools
Does this visibility translate to clicks?
What’s the CTR from these International Locations?
DO

88. I

89. HAVE

90. INTERNATIONAL

91. POTENTIAL?

92. TAKING YOUR SEO INTERNATIONAL
Do a quick Research with Google
Keyword Tool for the identified
Languages and Countries to
validate their keyword search
volume potential
DO

93. I

94. HAVE

95. INTERNATIONAL

96. POTENTIAL?

97. TAKING YOUR SEO INTERNATIONAL
Check your site
International Search
Visibility with Google
Webmaster Tools
What's the local monthly search volume for the relevant
keywords in each of the countries and languages?
DO

98. I

99. HAVE

100. INTERNATIONAL

101. POTENTIAL?

102. TAKING YOUR SEO INTERNATIONAL
Check your site
International Search
Visibility with Google
Webmaster Tools
Are there more suggested keyword ideas with a
high level of search volume?
DO

103. I

104. HAVE

105. INTERNATIONAL

106. POTENTIAL?

107. TAKING YOUR SEO INTERNATIONAL
Check your site
International Search
Visibility with Google
Webmaster Tools
It’s the international audience distributed by language or
there’s enough search volume for each country?
DO

108. I

109. HAVE

110. INTERNATIONAL

111. POTENTIAL?

112. TAKING YOUR SEO INTERNATIONAL
Identify more keyword
opportunities with SEMrush
or SearchMetrics that
support other languages and
countries
DO

113. I

114. HAVE

115. INTERNATIONAL

116. POTENTIAL?

117. TAKING YOUR SEO INTERNATIONAL
DO

118. I

119. HAVE

120. INTERNATIONAL

121. POTENTIAL?
Do the potential traffic and conversions coming from these countries and languages compensate to
build an International version?
Yeah Nope
You can move on with an
International Web
development and SEO process!
It might be still too early. You
can secure the ccTLDs for the
countries with higher potential
And also...

122. TAKING YOUR SEO INTERNATIONAL
DO

123. I

124. HAVE

125. INTERNATIONAL

126. POTENTIAL?
Create Custom Alerts in Google
Analytics for the most important
countries or languages so you’re
notified when they bring you
enough traffic to compensate an
International Web Version for them

127. TAKING YOUR SEO INTERNATIONAL
HOW

128. CAN

129. I

130. TARGET

131. MY

132. INTERNATIONAL

133.
AUDIENCE?
2

134. TAKING YOUR SEO INTERNATIONAL
Validate your type of
International targeting (per
language or country), not
only from a search but also
business perspective
HOW

135. CAN

136. I

137. TARGET

138. MY

139. INTERNATIONAL

140. AUDIENCE?
LANGUAGE COUNTRY
vs
Location is not a factor
that influence your
Web goals, products
and content offering
Location is a factor that
influence your Web
goals, products and
content offering
There’s not enough
traffic and conversion
potential to target
each country
separately
There’s enough traffic
and conversion
potential to target
each country
separately

141. TAKING YOUR SEO INTERNATIONAL
Research each targeted
audience online behavior with
studies like TNS Digital Life
and comScore Data Mine
HOW

142. CAN

143. I

144. TARGET

145. MY

146. INTERNATIONAL

147. AUDIENCE?

148. TAKING YOUR SEO INTERNATIONAL
Go back to Google Analytics
to identify the behaviour of
your current international
users for the desired targeting.
HOW

149. CAN

150. I

151. TARGET

152. MY

153. INTERNATIONAL

154. AUDIENCE?

155. TAKING YOUR SEO INTERNATIONAL
Go back to Google Analytics
to identify the behaviour of
your current international
users for the desired
countries and languages.Which keywords they used and which pages they visited?
HOW

156. CAN

157. I

158. TARGET

159. MY

160. INTERNATIONAL

161. AUDIENCE?

162. TAKING YOUR SEO INTERNATIONAL
Go back to Google Analytics
to identify the behaviour of
your current international
users for the desired
countries and languages.Which services or products they ended-up buying?
HOW

163. CAN

164. I

165. TARGET

166. MY

167. INTERNATIONAL

168. AUDIENCE?

169. TAKING YOUR SEO INTERNATIONAL
Go back to Google Analytics
to identify the behaviour of
your current international
users for the desired
countries and languages.What is the conversion volume and their conversion rate?
HOW

170. CAN

171. I

172. TARGET

173. MY

174. INTERNATIONAL

175. AUDIENCE?

176. TAKING YOUR SEO INTERNATIONAL
Use Google Trends to validate
the seasonality and consumption
trend of your offering for each
targeted audience
HOW

177. CAN

178. I

179. TARGET

180. MY

181. INTERNATIONAL

182. AUDIENCE?

183. TAKING YOUR SEO INTERNATIONAL
Go back to Google Analytics
to identify the behaviour of
your current international
users for the desired
countries and languages.
What’s the search behavior and trend over the year
for each of your product / service / content category?
HOW

184. CAN

185. I

186. TARGET

187. MY

188. INTERNATIONAL

189. AUDIENCE?

190. TAKING YOUR SEO INTERNATIONAL
Go back to Google Analytics
to identify the behaviour of
your current international
users for the desired
countries and languages.
What’s the seasonality of your products and services for
each country and language? How’s it compared with your
current market?
HOW

191. CAN

192. I

193. TARGET

194. MY

195. INTERNATIONAL

196. AUDIENCE?

197. TAKING YOUR SEO INTERNATIONAL
Get native language / country
support to develop local and
language relevant research.
Use tools like Lexipedia for
the markets you’re targeting
to identify the relevant
localized terms.
HOW

198. CAN

199. I

200. TARGET

201. MY

202. INTERNATIONAL

203. AUDIENCE?

204. TAKING YOUR SEO INTERNATIONAL
Go back to Google Analytics
to identify the behaviour of
your current international
users for the desired
countries and languages.
Which are the local terms you should use for your
products, content and Website interface to connect with
your audience?
HOW

205. CAN

206. I

207. TARGET

208. MY

209. INTERNATIONAL

210. AUDIENCE?

211. TAKING YOUR SEO INTERNATIONAL
Use the SEOmoz keyword difficulty
tool to identify your competitiveness
along with your competitors for the
relevant keywords in the desired
markets
HOW

212. CAN

213. I

214. TARGET

215. MY

216. INTERNATIONAL

217. AUDIENCE?

218. TAKING YOUR SEO INTERNATIONAL
Which are the most and less competitive keywords for
each international market?
HOW

219. CAN

220. I

221. TARGET

222. MY

223. INTERNATIONAL

224. AUDIENCE?

225. TAKING YOUR SEO INTERNATIONAL
Who are your main competitors for each desired
international market? Which are their USPs, content,
offering, functionality and user interface patterns?
Who are linking to them?
HOW

226. CAN

227. I

228. TARGET

229. MY

230. INTERNATIONAL

231. AUDIENCE?

232. TAKING YOUR SEO INTERNATIONAL
Use Google’s display network site
profile to get traffic and audience
information about your international
competitors.
HOW

233. CAN

234. I

235. TARGET

236. MY

237. INTERNATIONAL

238. AUDIENCE?

239. TAKING YOUR SEO INTERNATIONAL
Now you will have a much better understanding of
your international landscape, how to compete and
connect with your audience.
HOW

240. CAN

241. I

242. TARGET

243. MY

244. INTERNATIONAL

245. AUDIENCE?

246. TAKING YOUR SEO INTERNATIONAL
HOW

247. CAN

248. I

249. DEVELOP

250. AN

251. INTERNATIONAL

252. SITE?
3

253. TAKING YOUR SEO INTERNATIONAL
HOW

254. CAN

255. I

256. DEVELOP

257. AN

258. INTERNATIONAL

259. SITE?
Choose the best site structure according to your characteristics

260. TAKING YOUR SEO INTERNATIONAL
HOW

261. CAN

262. I

263. DEVELOP

264. AN

265. INTERNATIONAL

266. SITE?
Assess each structure approach with their Pros Cons

267. TAKING YOUR SEO INTERNATIONAL
HOW

268. CAN

269. I

270. DEVELOP

271. AN

272. INTERNATIONAL

273. SITE?
If your international
versions are country
targeted and not using a
ccTLDs, geotarget them
through Google
Webmaster Tools

274. TAKING YOUR SEO INTERNATIONAL
HOW

275. CAN

276. I

277. DEVELOP

278. AN

279. INTERNATIONAL

280. SITE?
If your international
versions are country
targeted and they can be
locally hosted, using a
country IP, do it

281. TAKING YOUR SEO INTERNATIONAL
HOW

282. CAN

283. I

284. DEVELOP

285. AN

286. INTERNATIONAL

287. SITE?
Target your sites to their
relevant language /
country markets with
rel=alternate
hreflang=x

288. TAKING YOUR SEO INTERNATIONAL
HOW

289. CAN

290. I

291. DEVELOP

292. AN

293. INTERNATIONAL

294. SITE?
Include the
rel=alternate
hreflang=x in your
XML Sitemaps. You can
use the Media Flow tool
to do it.

295. TAKING YOUR SEO INTERNATIONAL
HOW

296. CAN

297. I

298. DEVELOP

299. AN

300. INTERNATIONAL

301. SITE?
1. Titles Descriptions
2. Support, Addresses Currency
3. International Versions Options
4. Navigational elements
5. Headings
6. Main Content
7. Reviews / Comments
Optimize and Localize each of your site elements for their markets

302. TAKING YOUR SEO INTERNATIONAL
HOW

303. CAN

304. I

305. DEVELOP

306. AN

307. INTERNATIONAL

308. SITE?
Make your
international site
structure and
options crawlable
and indexable
towards bots and
visible to users.

309. TAKING YOUR SEO INTERNATIONAL
HOW

310. CAN

311. I

312. DEVELOP

313. AN

314. INTERNATIONAL

315. SITE?
Be careful with
automatic redirects,
it’s friendlier to
suggest

316. TAKING YOUR SEO INTERNATIONAL
HOW

317. CAN

318. I

319. DEVELOP

320. AN

321. INTERNATIONAL

322. SITE?
Promote within the
international communities to
earn local popularity. Identify
influencers with Followerwonk
and popular competitors
content with Social Crawlytics.

323. TAKING YOUR SEO INTERNATIONAL
HOW

324. CAN

325. I

326. DEVELOP

327. AN

328. INTERNATIONAL

329. SITE?
Track your international
rankings, traffic and
conversions over time.
Ranking tools like
SEscout, Authority Labs
and AWR support
international results.

330. TAKING YOUR SEO INTERNATIONAL
By following these guidelines you’re ready to
develop SEO friendly International Websites.

331. TAKING YOUR SEO INTERNATIONAL
IT WAS NOT THAT
DIFFICULT RIGHT?

332. TAKING YOUR SEO INTERNATIONAL
IT’S TIME TO
TAKE OFF

333. TAKING YOUR SEO INTERNATIONAL
IT’S TIME TO
TAKE OFF
Let’s

334. go

335. International!

336. TAKING YOUR SEO INTERNATIONAL
THANKS
QUESTIONS?
ALEYDA

337. SOLIS
INTERNATIONAL

338. SEO

339. AT

340. SEER

341. INTERACTIVE

342.
aleydas@seerinteractive.com

343. /

344. @aleyda

345. /

346. www.aleydasolis.com

347. TAKING YOUR SEO INTERNATIONAL
IMAGES UNDER CREATIVE COMMONS
http://alphadesigner.com/mapping-stereotypes/,

348.
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349.
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350.
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