Diese Präsentation wurde erfolgreich gemeldet.
Die SlideShare-Präsentation wird heruntergeladen. ×

mayanknewproduct-150815074920-lva1-app6891.pdf

Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Anzeige
Wird geladen in …3
×

Hier ansehen

1 von 23 Anzeige

Weitere Verwandte Inhalte

Aktuellste (20)

Anzeige

mayanknewproduct-150815074920-lva1-app6891.pdf

  1. 1. Product launch Assorted deodarant Efforts by:- Mayank Patel (16) Sem – 3 ( MM )
  2. 2. Overview •Assorted is a deodorant product under a hypothetical start-up – Redolence Pvt. Ltd. • Partnership basis- 5 Partners •Initial investment is 25 crores
  3. 3. S.T.P. analysis SEGMENTATION TARGETING POSITIONING
  4. 4. Segmentation geographic indian Urban people demographic Middle aged Male/female Middle to high income group Working professionals
  5. 5. PSYCHOGRAPHIC Attitude and belief People who prefer to use deodorants and those who do not
  6. 6. Target customer
  7. 7. Positioning Statement “We offer 48 hours antiperspirant deodorants for catering to the needs of working professionals, aged between 20 to 50 years.”
  8. 8. Competitors review
  9. 9. Major competitor Unilever We will defeat you
  10. 10. • PRODUCT  Our product would be offered in 180 ml pack  It will be available in two packs.  The design of the product would be attractive.  The U.S.P. of our product “assorted” would be that, it will be offered as a deodorant, with two fragrances in one bottle. MARKETING MIX
  11. 11. • PRICE The deodorant would be introduced in the market at a price of Rs180. A margin of 10% would be kept for the wholesalers and a margin of 25% would be kept for the retailers.
  12. 12. PLACE • Our product “Assorted” would be launched in the national market. • It will be available in every major city of India. We will sell our product at retail outlets, supermarkets, apparel stores.
  13. 13. CHANNELS OF DISTRIBUTION . MANUFACTURER WHOLESALER RETAILER CUSTOMER  We will be distributing our product via supermarkets in the country like Big Bazaar, Spencer’s, Hyper city.  We would also use traditional channel i.e. unorganised stores. Our distribution channel length would two level distribution that will include manufacturer, wholesaler, retailer, customer
  14. 14. CHANNEL MEMBERS . To get adequate shelf space in the stores we would provide some discounts to channel members. Initially we would keep our margins low and allow more margins to the channel members
  15. 15. Packaging  Our packaging would be attractive and the bottle would be made of metal.  we would be printing a health tips for keeping skin healthy on each bottle that we will be produced.  We will also be providing sample deodorants for trial purpose but that would be done only in selected stores.
  16. 16. PROMOTION Newspapers Magazine Social networking sites Radio Television Internet ( Social Networking Sites) Brouchers Bill boards Promotional Events
  17. 17. Promotion (cont.) our promotion strategy would include promoting product by providing deodorant in small bottles for trial purpose (only in selected stores).
  18. 18. MARK UP PRICE Market Suggested Retailer Price Rs.180.00 Retailers Mark Up Price (25%) Rs.45.00 Wholesaler Price Rs.135.00 Manufacturers Mark Up Price (10%) Rs.14.00 Manufacturers Cost Rs121.00 Total Investment = Rs.25, 00, 00,000 Total Production in One Year = 10, 00,000 Units Fixed Cost = 40% of Investment = Rs.10, 00, 00,000
  19. 19. Single Segment Targeting Other Segment Diversifying Worldwide World’s Market Leader
  20. 20. Thank you!

×