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The Workman Alliance
United Cerebral Palsy of
West Alabama
“UCPWA Goes Green”
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Proposal Letter
Dec. 8, 2014
Erin Treadwell
Development Coordinator
United Cerebral Palsy West Alabama
1100 UCP Parkway
Northport AL, 35476
Dear Erin Treadwell,
After our meeting on September 8, 2014, the Workman Alliance
organized a campaign plan that we believe would be lucrative for the
continued success of your organization. We would now like to present
you with our proposed short-term campaign plan titled “UCPWA Goes
Green.”
First and foremost, we will increase awareness in the community among
baby boomers. As UCPWA’s primary audience, baby boomers are the
most important factor in growing and expanding the organization.
Beginning on Jan. 5, we will organize a media blast to all local media
outlets including print, electronic, and social media. Our campaign will
target Tuscaloosa County, emphasizing the importance of volunteers
and donations.
We will kickoff National Cerebral Palsy Awareness Month in March
with our campaign “UPCWA Goes Green.” UCPWA will partner with
local events throughout Tuscaloosa County in order to gain increased
recognition and public perception among baby boomers. We will
conclude our campaign on Saturday, March 28 with “UCPWA Walk for
Awareness.”
These events will bring to light those affected by cerebral palsy and
other disabilities while giving Tuscaloosa County baby boomers
the opportunity to establish a personal connection with those the
organization serves.
UCPWA would also greatly benefit from local business partnerships.
Through in-person pitches and presentations, we will establish
relationships with business managers in the hopes of future corporate
sponsorships. As a part of “UCPWA Goes Green,” a charity softball
tournament will be held for local businesses to compete and raise
money for the organization. This major fundraising effort will afford
UCPWA the ability to expand its services and programs across
Tuscaloosa County.
The Workman Alliance believes that with improved awareness and
sustaining financial contributions that UCPWA can inspire positive
change in the community and “empower people to live a quality and
productive life.”
Sincerely,
Workman Alliance
Esther Workman Bradley Bringardner
Agency Director Creative Director
Ashlea Cartee Nicole DeFrancis
Account Director Associate Account Director
Colin Wilson
Account Assistant
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Table of Contents
Situation Analysis
Overview 5
Background 5
Public Relations Audit 6
Problem/Opportunity Analysis 8
Campaign Focus
Problem Statment 10
Goals 10
Audience Profile 10
Campaign Plan
Introduction 12
Objectives, Strategies and Tactics 12
Evaluation 14
Appendices
References 15
Communication Tactics 16
Campaign Logistics 28
Agency Profile 29
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Situation Analysis
Overview
The Workman Alliance’s thorough analysis of United
Cerebral Palsy of West Alabama (UCPWA) has given us some
insight into the challenges that the organization faces and the
opportunities that we as public relations practitioners may exploit
to help this organization achieve its fullest potential.
Erin Treadwell
Development Coordinator
United Cerebral Palsy of West Alabama
development@ucpwa.org
205-345-3031 ext. 16
1100 UCP Parkway
Northport, AL 35476
Background
United Cerebral Palsy of West Alabama (UCPWA) is
a nonprofit corporation that supports 16 counties across West
Alabama. Since it began in 1962, UCPWA has been committed
to advancing the independence and productivity of individuals
with disabilities. Over the last fifty years, UCPWA has expanded
to include a full array of services for individuals with disabilities.
According to the organization’s website, UCPWA serves children
and adults, providing early intervention training, afternoon
programs, therapeutic services, summer programs, respite support
services, and daily adult habilitation. The group’s main focus is
to create opportunities for people with disabilities by providing
a wide range of services designed to promote independence,
facilitate opportunities to exercise personal rights, and empower
people to live a quality and productive life.
UCPWA manages the West Alabama State Fair annually,
which is its main avenue to communicate with its audiences. It
also distributes newsletters and news releases throughout the
year to inform its audiences on what the organization is doing. In
addition to print and electronic media, UCPWA has three social
media accounts: Twitter, Facebook and Instagram.
The audience that UCPWA communicated with in the
past is citizens of the Tuscaloosa and Northport community.
The audience attended the West Alabama State Fair but rarely
provided extra support to the organization. Moreover, UCPWA
did not target a specific age group so it failed to bring in
supplemental donations.
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Situation Analysis
Public Relations Audit
Internal Environment
Structure
The organization started its mission in 1972, after splitting
from the Birmingham affiliate to focus more on individuals with
disabilities in West Alabama. The Executive Director of UCPWA
is LaMonica Herron-McCoy. UCPWA’s mission is to improve
productivity with those who have disabilities and advance their
independence by creating opportunities providing various
programs. The organization’s small staff encounters difficulties
in an effort to uphold their expectations. With only 12 staff
members, UCPWA depends on their volunteers and seasonal
interns to help as much as possible. Development Coordinator
Erin Treadwell, is in charge of all marketing and public relations
efforts. According to UCPWA’s website, the organization has 16
board members.
Performance
UCPWA strives to help individuals with disabilities be able
to “live life without limits.” It makes a daily effort to provide the
best services by continuously seeking new ideas to improve their
programs. UCPWA serves 650 people in 16 counties across West
Alabama. According to UCPWA’s 2013 newsletter, professional
development sessions are held during staff meetings to increase
work ethic. Their support and positive attitude help make
personal connections and change lives.
The organization offers programs such as the LEAP program,
created for parents of adults with disabilities who work during
the day and are in need to help watch their children. Also,
Camp HOPE is an extended-day service for children during the
summer.
Niche
According to our interview with Erin Treadwell, UCPWA
has a competitive advantage over other organizations by offering
various free programs such as transportation services. UCPWA
also holds one of the biggest events in August, the West Alabama
State Fair. With thousands of attendees, the fair brings in
substantial donations for the organization’s programs.
Internal Impediments
UCPWA’s lack of steady funding and financial support
affects the organization’s potential to grow. Because of the lack of
staff members, Erin Treadwell has a heavy workload that pushes
back media relations. Based on the information we collected from
our interview with Erin, the organization’s social media presence
is weak and hinders UCPWA in raising awareness. UCPWA is
also looking to expand its facilities but cannot do so without
financial backing.
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Situation Analysis
External Environment
Supporters
UCPWA supporters in Tuscaloosa and Northport include
those who participate in its services along with the volunteers
and contributors from the community. Because UCPWA offers
services to individuals with other mental and physical illnesses
besides Cerebral Palsy, it gains support from a wide range of
people who have been affected from disabilities. The organization
also receives grants from the United Way of West Alabama, The
Alabama Department Prevention of Abuse and Neglect, and The
Childcare Enhancement. UCPWA previously partnered with a
sorority on campus to sell T-shirts in order to raise money for the
organization. UCPWA participated in restaurant fundraisers and
community events with little success. The organization’s biggest
event, the West Alabama State Fair, is open to all ages of the
community. The organization promotes special nights aimed at
certain age groups such as “College Night.”
Competition
During our interview with Erin, we took note of two other
competitors in the area: Easter Seals and The Arc of Alabama.
Easter Seals is an organization that has been helping individuals
with disabilities for over 100 years in the West Alabama
community.
Teachers, professionals and therapists help each person to
overcome their obstacles. According to Easter Seals’ website,
it offers special programs such as Autism Spectrum Disorder
Services and Employment Training. The Arc of Tuscaloosa also
focuses on individuals with disabilities. The organization strives
to promote dignity and quality in its patients to help secure
opportunities in achieving their life goals. According to The Arc
of Alabama’s website, it offers various programs to individuals
and has established a broad network that includes small volunteer
groups and large professional organizations.
External Impediments
According to a demographics study of the Tuscaloosa
area, people between the ages of 20 and 24 have the highest
residency status. Although UCPWA’s primary target audience is
older, aiming efforts at a university audience could strengthen the
organization because of the large influence the school has in the
community. Because of the recent recession, donating to UCPWA
may not be in community residents’ best interest. There are also
other competitive nonprofit organizations in the area that are
more established and well known that could bring in UCPWA’s
potential clients.
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Situation Analysis
Public Perception
Visibility
The biggest problem UCPWA faces is a lack of awareness.
This is very damaging to the organization and affects its overall
potential to grow. According to our survey of Tuscaloosa
residents, many people did not know that UCPWA existed.
The lack of social media presence affects the organization’s
general awareness, which if fixed, could boost funding and
financial support. UCPWA’s Facebook, Twitter and Instagram
are not updated frequently which does not allow people to
get information and updates about the organization’s services.
UCPWA’s website informs its audience about the organization’s
history, staff members, how to donate/volunteer, and programs
available. UCPWA’s mission and vision are clear as it states how
the organization promotes independence and empowerment.
Reputation
UCPWA has a decent reputation for its mission but
lack of awareness affects the organization’s potential to increase
community’s perception. We found from our research that 76% of
people surveyed did not know what UCPWA was. According to
our interview, UCPWA struggles with a small facility and hopes
to expand, but cannot currently accommodate potential clients
which could be damaging to the organization’s reputation.
Problem/Opportunity Analysis
Throughout our extensive research of the United Cerebral
Palsy of West Alabama organization we have concluded that several
problems, most of which are from a public relations standpoint,
appear to exist. Although UCPWA’s provided services are quite
strong, several of the core issues that this organization faces are
debilitating to the organization as a whole and are preventing it
from growing into a stronger non-profit in the Tuscaloosa and West
Alabama communities that it represent. Many of the problems that
will be outlined are closely linked to one another.
1. Lack of awareness for UCPWA and the services that it
provides.
The overall lack of awareness that UCPWA faces is very
damaging to the organization and weakens its potential appeal
and affect that its services could have on the Tuscaloosa and West
Alabama communities. We believe that the biggest challenge and
problem that UCPWA faces is lack of awareness in the community.
We also believe that if general awareness of the organization was
boosted, the remaining five problems that UCPWA faces could be
substantially helped. So how can we effectively increase awareness
for UCPWA? According to the organization’s most recent annual
report, it wants to “start an awareness campaign, during which the
West Alabama community will become aware of our organization
and its initiatives. Throughout the campaign, UCPWA will build its
social media efforts on Facebook, Instagram and Twitter.
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They will use these tools to help the organization keep the
community updated on its latest initiatives, fundraisers and
efforts.” Other ways that can be effective in increasing awareness
for the organization would be creating additional promotional
material such as brochures and newsletters, so that UCPWA’s
brand is more recognizable within the community.
2. Lack of financial support.
According to UCPWA’s 2012 annual report, for fiscal
year (FY) 2012, the organization’s revenue totaled $1,590,884.53
and their expenses for FY 2012 totaled $472,161.84. According
to the charts in the annual report, 57 percent of the revenue that
UCPWA received was from the Department of Mental Health-
Intellectual Disabilities. Only 13 percent of UCPWA’s revenue
comes from fundraising, and yet 10 percent of the organization’s
expenses go into putting on fundraising events and efforts.
According to UCPWA reports, it appears the organization is
financially sound. In order to grow into a larger and more robust
non-profit, revenue must increase. The best and easiest way that
would be accomplished is by increasing money raised through
fundraisers, which would and can be accomplished with an
increase in awareness. The primary audience that this campaign
will focus on is members of the Tuscaloosa County baby boomers,
preferably upper-middle and upper class. In other words, people
that have the means to volunteer and donate.
3. Lack of community partnerships.
It is evident through our research that UCPWA lacks
important partnerships with Tuscaloosa and West Alabama local
businesses that are essential in promoting an organization. Our
wide-ranging research reveals little to no evidence that UCPWA
has collaborated with other non-profits or businesses in the area.
We believe that by partnering with local business managers in
the community to host fundraising initiatives and joining forces
with Tuscaloosa’s largest voice, the University of Alabama, that
UCPWA will benefit from financial support.
4. Lack of a social media presence.
The overall lack of a social media presence is hindering
promotional efforts for UCPWA. Increasing the social media
presence of UCPWA could be an easy fix and helpful way of
promoting the organization. The organization currently has
three social media accounts which are rarely updated; Facebook,
Twitter and Instagram. The organization’s Facebook page boasts
255 “likes” and it posts on average every week or two. As for
Twitter, UCPWA has only 78 followers and has failed to tweet
or “retweet” since April 2014. UCPWA’s Instagram, the newest
and least common social media site for non-profits to use, boasts
only 34 followers and hasn’t posted in 27 weeks. With an increase
in the number of followers and the amount of information that is
distributed across social media platforms, UCPWA’s presence can
be significantly increased.
Situation Analysis
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Campaign Focus
Problem Statement
United Cerebral Palsy of West Alabama (UCPWA) has a
lack of identity and awareness in the Tuscaloosa and Northport
communities. This is a problem for UCPWA because they are
unable to attract community partners and gain financial support
from the public. Our public relations efforts will help establish a
strong regional presence to ensure expansion and influence across
West Alabama.
Goals
1) To raise awareness and recognition for UCPWA and its
services in the Tuscaloosa and Northport community.
2) To generate a sustaining fundraising initiative for
UCPWA from the Tuscaloosa community.
Audience Profile
The primary audience that The Workman Alliance would
like to target with this campaign is members of the Tuscaloosa
Baby Boomers, who would donate and/or volunteer. According
to the National Census, this age group makes up about 20 percent
of the city’s population. The median income for a household in
Tuscaloosa is around $38,000 and 27.6 percent of all Tuscaloosa
residents live below the poverty level. These numbers are
important when determining fundraising goals.
Members of the primary audience tend to get their
information from media sources like the news and newspapers
rather than social media outlets. About 40 percent of individuals
age 45-64 read newspapers daily. Although many Baby Boomers
are latecomers to the digital revolution, they are beginning
to close the technology and social media gap with younger
generations. Half of younger Boomers (45-55) use social
networking and more than half of the older Boomers (55-64)
watch online video, according to the Pew Research Center.
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Campaign Focus
Much of this age group believes in the importance of ser-
vice organizations and is likely to make direct mail charitable con-
tributions. A Forbes article estimates that Baby Boomers give an
average of 61.9 billion dollars per year to nonprofits (43 percent
of all money donated). This audience is important to our client
because they reside in Tuscaloosa year-round rather than college
students who leave during the summer. This audience will also be
more likely to donate money to UCPWA because they work and
want to give back to the community in
some way.
The secondary audience
UCPWA wishes to target is local
businesses. According to The Census
Bureau, there are almost 7,000 business
firms in Tuscaloosa alone that could
provide potential relationships with
UCPWA. However, out of the 240
billion dollars that Americans donated
to nonprofits in 2003, businesses only
accounted for 5.6 percent of the total. A
PR Newswire article reports that people
are willing to donate to non-profits that
invest in good management and spend
a great deal of time on fundraising and bringing in donations for
the cause. Corporate philanthropy is usually guided by a demand
to satisfy managers, employees, customers, etc. – while still doing
good in the community.
Small businesses give generously to charities as well. Three-
quarters of small-business owners donate a percentage (~6)
of their profits to nonprofits. Female business owners tend to
give more than men according to a study by the Chronicle of
Philanthropy.
Local businesses tend to get their information from
traditional news sources as well. The Tuscaloosa News as well
as regional magazines that target the
West Alabama community (Tuscaloosa
Magazine) in addition to resident
trade related publications (Overdrive
Magazine) would be excellent resources
for UCPWA. Radio spots and direct
mail promotional materials are also
affective for targeting small businesses.
Social media is another great way
for nonprofits to network with local
businesses. A National Small-Business
Association technology survey found
that the number one reason small-
businesses utilize social media is for
business networking (85%). The top two
sites for business owners, Linked In and
Facebook, allow companies to keep up with an organization and
its interaction with the community.
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Campaign Plan
Introduction
The primary objective of our campaign is to target
Tuscaloosa County Baby Boomers in order to raise awareness,
increase insightful presence in the community, and generate
sustaining financial support. Our secondary target audience
consists of local businesses and non-profits that could provide
potential partnerships. It’s important to make connections with
other businesses and organizations that support UCPWA to show
the community their involvement and to increase opportunities
through a mutually beneficial relationship. The objectives we have
put in place will increase general knowledge of the organization
and its services in addition to raising funds and support for future
programming. Our budget of $500 will help finance tactics to
complete and achieve our objectives. Our strategies include multi-
media blasts and special events such as “UCPWA Goes Green”
and “UCPWA Walk for Awareness” that will increase UCPWA’s
presence and recognition across Tuscaloosa County.
Objectives, Strategies and Tactics
Awareness Objective: To increase awareness of UCPWA and its
services among the Tuscaloosa County baby boomers to 50% by
February 28, 2015.
Strategy Objective: We will organize a media blast using
print, electronic and social media in order to gain UCPWA
much needed recognition in the community. Our efforts will
help to promote UCPWA’s mission and make Tuscaloosa County
baby boomers aware of the organization’s work with all types of
disabilities, not just those affected by cerebral palsy. We hope to
inspire the public to get involved through volunteer opportunities
and fundraising drives.
-Tactic 1: Distribute feature releases to local newspapers
and magazines including Tuscaloosa News, Northport
Gazette, Tuscaloosa Magazine, AL.com, etc.
-Tactic 2: Pitch to local television stations including
WVUA, WCFT, WVTM, WIAT, WBRC, etc.
-Tactic 3: Create a social media plan for Facebook and
Twitter.
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Action Objective: To raise $1000 in donations for UCPWA
among the Tuscaloosa County baby boomers by June 30, 2015.
Strategy Objective: We will organize a campaign titled
“UCPWA Goes Green,” during the month of March 2015 that will
help to promote Cerebral Palsy Awareness Month and UCPWA.
The organization will partner with local events such as AARP
and Black Warrior River Chapter of the Sons of the American
Revolution to set up information booths and spread the word. We
will also organize an event titled “UCPWA Walk for Awareness”
on March 28, 2015 at Munny-Sokol Park. The registration fee
will be $30 and participants can sign up on the UCPWA website.
We suggest distributing news releases to print media and radio
stations in addition to pitches to TV stations and incorporating a
social media to promote the campaign. These events will bring to
light those affected by cerebral palsy and give Tuscaloosa County
baby boomers the opportunity to establish personal connections
with those the organization serves while raising money for
UCPWA, educating the attendees about the organization, and
recruiting volunteers.
-Tactic 1: News releases to local print mediums.
-Tactic 2: Radio news release to local air stations.
-Tactic 3: Distribute brochures.
-Tactic 4: Distribute green bracelets as promotional
material.
Action Objective: To raise $5,000 in donations and gifts among
local business partnerships by June 30, 2015.
Strategy: We will schedule in-person pitches and
presentations with local business managers in the hopes to
establish future partnerships. We will supplement our meetings
with literature about the organization and ways to donate.
The organization will also host a softball tournament for local
businesses as a part of its “UCPWA Goes Green” campaign. The
tournament will take place on May 30, 2015 at Munny-Sokol
Park. Businesses can donate a minimum of $300 and create teams
of 10 to compete. Registration will occur online on UCPWA’s
website. Our efforts will help to promote UCPWA’s mission and
make Tuscaloosa local businesses aware of the organization’s work
with all types of disabilities, not just those affected by cerebral
palsy. We hope to inspire local businesses to get involved through
sponsorships and donations.
-Tactic 1: List of 25 potential business partners with
contact information.
-Tactic 2: Phone pitch for local business
managers.
-Tactic 3: List of talking points for in-person pitch with
managers.
-Tactic 4: Distribute brochures.
-Tactic 5: Follow up pitch with managers.
Campaign Plan
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Evaluation
The first objective is to increase awareness among Tuscaloosa
County baby boomers to 50% by February 28, 2015 through
various media blasts. We will analyze this objective by distributing
a survey that will be posted on our social media platforms and
mailed to the organizations e-mail list. We also will evaluate
UCPWA’s social media to compare how many “likes” and
“favorites” the organization gained over the two month period.
The results of the survey will validate our efforts in promoting
UCPWA’s mission in the community.
The second objective is to raise $1,000 in donations among the
Tuscaloosa County baby boomers by June 30, 2015 through
the launch of the “UCPWA Goes Green” campaign beginning
in March. This objective will be measured by the amount of
registration fees associated with “UCPWA Walk for Awareness”
on March 28 and the donations received through educating
the community and attendees at our informational booths. The
amount raised through donations and fundraising events will
indicate the increase of awareness to the community.
The third objective is to raise $5,000 in gifts and corporate
sponsorships by June 30, 2015 through presenting in-person
pitches and presentations. This objective will be evaluated
by measuring the amount generated from UCPWA’s softball
tournament for local businesses. Businesses can donate a
minimum of $300 each to help reach the $5,000 goal. The amount
of money made from this event will demonstrate the prolonged
efforts to establish partnerships with local businesses across West
Alabama.
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Appendix A- References
“About Us.” United Cerebral Palsy of West Alabama.
UCPWA, 2014. Web. 12 Oct. 2014.
Cohn, D., & Taylor, P. (2010). Baby boomers
approach 65- glumly. Washington D.C.: Pew
Research Center.
Jacobs, D. L. (2013, August 8). Charitable giving:
Baby boomers donate more, study shows.
Forbes.
Preston, C. (2008, November 20). Most small
companies make charitable donations, survey
finds. The Chronicle of Philanthropy.
Santelmann, N. (2004, September 29).
Companies that care. Forbes.
“The Story of Easter Seals.” Easter Seals. Easter Seals,
n.d. Web. 11Oct. 2014.
“United States Census Bureau.” Tuscaloosa County
Quick Facts from the US Census Bureau.
United States Census Bureau, n.d. Web. 12
Oct. 2014.
Who gives, why do they give, how do they give
to non-profits? (2014). Retrieved October 21,
2014, from http://www.prnewswire.com/
news-releases/who-gives-why-they-give-how-
do-they-give-to-nonprofits-101392804.html.
2013 small business technology survey (2013).
Washington D.C.: National Small Business
Association.
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Appendix B- Communication Tactics
Strategy 1
-Tactic 1: Feature release
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Appendix B- Communication Tactics
-Tactic 1: Feature release (continued) -Tactic 2: TV pitch email
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Appendix B- Communication Tactics
-Tactic 3: Social media plan
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-Tactic 3: Social media plan (continued)
Appendix B- Communication Tactics
20. WA 20
Appendix B- Communication Tactics
-Tactic 3: Social media plan (continued)
Strategy 2
-Tactic 1: News release
March 2015
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Appendix B- Communication Tactics
-Tactic 2: Radio news release -Tactic 1: News release (continued)
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Appendix B- Communication Tactics
-Tactic 2: Radio news release (continued) -Tactic 3: Brochure
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Appendix B- Communication Tactics
-Tactic 3: Brochure (continued) -Tactic 4: Promotional bracelets
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Appendix B- Communication Tactics
Strategy 3
-Tactic 1: Business contacts
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Appendix B- Communication Tactics
-Tactic 2: Phone pitch -Tactic 3: Talking points
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Appendix C- Campaign Logistics
Budget
Proposed Timetable
January 1-February 30
-Distribute feature releases to newspapers and magazines
-Distribute radio news releases to local radio stations
-Pitch to TV stations
-Follow social media plan and continue to post on social
media
February 2-13
-Evaluate media blast and continue to post on social
media
February 16-20
-Secure Munny-Sokol Park for awareness walk
February 23-27
-News releases to local print media and radio stations
about UCPWAgoesgreen
-Post about UCPWAgoesgreen on social media
March 2-20
-Host booths at community events
-Distribute promotional materials and brochures
March 23-27
-Promote Walk for Awareness on social media and
prepare for the event
March 30- April 3
- Secure softball field at Munny-Sokol park and food
donations for the event
April 6-10
-Contact businesses managers
April 13- May 1
-In-person pitches and presentations with business
managers
May 4-15
-Follow up-phone calls
May 18-29
-Prepare for softball tournament and secure corporate
sponsors
June 1-5
-Distribute evaluation surveys to email list and post on social
media
June 8-30
-Analyze survey responses and money raised to determine
success of the campaign proposal
-Continue to seek out corporate sponsors and solicit donations
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Appendix D- Agency Profile
Bradley Bringardner, a native
of Louisville, KY, is a detail-
oriented student majoring in
public relations at the University
of Alabama. Currently, he holds
the position as Content Director
for The University of Alabama’s
Greek wide newspaper, The
Odyssey. Additionally, Bradley
is a member of Sigma Alpha
Lamda honor society, where he
was recently appointed as the VP
of public relations.
Ashlea Cartee is a senior
from Atlanta, GA majoring
in public relations. Ashlea
has been published in the
Odyssey Newspaper and this
past summer, she interned
in Barcelona with a swimsuit
designer supporting the CEO
with all marketing and public
relations projects. Ashlea is
seeking a future career in a
public relations/communications
specialist position.
The Workman Alliance
The Workman Alliance is a full-service communications
firm located in Tuscaloosa, AL. We offer expertise in
Public Affairs, Public Relations, Marketing, and Creative
Services. Our team is dedicated to offering practical
solutions and delivering results. Our main goal is to raise
awareness and generate publicity for our clients in a
comprehensive way.
Esther Workman, a senior
from Montgomery, AL, is
double-majoring in public
relations and theatre with plans
to graduate in May 2015. Esther
has extensive experience in
public relations and marketing
through her work at the Frist
Center in Nashville, TN and
internships with Peritus PR and
Ticket Solutions. She hopes to
one day work for a collegiate
or professional organization in
sports communication.
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WA
Appendix D- Agency Profile
Colin Wilson, originally
from Boston, MA, is a senior
majoring in public relations
at the University of Alabama.
This summer Colin interned at
Red Door Hospitality in Boston
as a special events intern. At
Red Door, Colin helped set up
fundraisers as well as monitor
five social media sites for the
company and their partners. He
hopes to pursue a career in public
relations or restaurant hospitality.
Nicole DeFrancis is a senior
majoring in public relations and
minoring in German. She gained
experience in marketing and sales
through an internship with Ticket
Solutions. Following graduation
in May 2015, Nicole will work as
an account assitant at M-Squared
PR in her hometown of Atlanta,
GA. Her future goals include
becoming a contributing writer
for Southern Living magazine or
Garden & Gun.
