1. Report on Pak Suzuki Motor Company
Limited (PSMCL)
• Course name: Introduction to
Business
• Program: BBA (HCM)
• Assign by: Miss Amian
• Submitted by: Mirza Muhammad
Essa Baig
• Date: 19 -07-2017

2. Table of Content
• Overview Of Company
• Abstract
• Company Profile
• Vision & Mission
• Suzuki mehran: An Overview
• Marketing strategy & Aspects:
• Supply chain aspects:
• Economic aspects:
• Financial aspects:
• Conclusion
• References

3. An Overview Of Company:
• Pak Suzuki Motors Ltd. is a company assembling and
distributing Suzuki Japan's cars in Pakistan.
• Currently the most successful motor companies in Pakistan.
• The firm was founded in 1983 as a joint venture between
PAK and Suzuki
• Suzuki originally owned 25% of the stock, and has gradually
increased their holding; they now own 73.09%.
• The company now assembles a wide range of Suzuki
vehicles
• Aims to produce 150,000 vehicles per year.
• In 1992 the company moved its plant and office facilities to
Bin Qasim (Karachi)

4. Company Profile
• Location: Downstream Industrial Estate of
Pakistan Steel, Karachi
• Total Area : 259,200 m2 (64 acres)
• Cost: Rs. 16.395 billion
• Car & LCV’s Plant: 150,000 units per annum
• Motorcycles Plant: 44,000 units per annum
• Price Earnings Ratio :(P/E Ratio) 18.19 (Based on
market value as on Dec 31, 2016)
• Breakup / Book Value :Rs. 318.55 (As per Annual
Report 2016)
• Free Float of Shares of the Company: 21,718,781
(Shares as on Dec 31, 2016)

5. Board of Directors:
Kinji Saito Chairman
Hirofumi Nagao Chief Executive
Tetsuya Fujioka Dy. Managing Director
Toshihiro Suzuki Director
Minoru Amano Director
Kazuyuki Yamashita Director
Shahid Ghaffar Director

6. VISION:
• To be recognized as a leading organization that
values Customers’ needs and provides
motoring solutions with strong customer care.
MISSION:
• Develop products of superior value by
focusing on the customer
• Establish a refreshing and innovative
company through teamwork
• Strive for individual excellence through
continuous improvement

7. Corporate Strategy
• • Top quality products
• • Safety laws and regulations
• • Efficient use of energy throughout system
• • Safe disposal of waste
• • Minimize the discharge of waste materials
• • Continuously seek opportunities to improve
Silent futures of Pak Suzuki:
• He 1st in Pakistan • Pioneer in Pakistan
Automobile Industry • Largest Dealership
Network • Highest Market Share • Has Become a
Household name

8. Products
Automobile:
• WAGONR, SWIFT, CULTUS, MEHRAN, APV,
JIMNY, BOLAN, CARGO VAN, PICKUP RAVI
Motor Cycle:
• • GS • GD • SPRINTER ECO Heavy Bikes •
HAYABUSA • INTRUDER • INAZUMA •
INAZUMA AEGIS, BANDIT
Outboard Motors (Marine):
• • 2-STROKE • 4-STROKE

9. Suzuki mehran: An Overview
• Mehran has the highest growth rate in
automobile sector in Pakistan.
• Mehran attracts the people who have
a salary package between 25,000 to 35,000 per
month.
• The youngsters also prefer the Mehran because of
its size and economical price.
• Small business people also prefer Mehran because
of its low maintenance cost
• Production: 1988 – 2017
• In 1988 Introduced 800cc MEHRAN and replaced
Suzuki FX

10. Marketing strategy & Aspects:
• Its Suzuki strategy, that to provide quality
good/product (mehran) to consumers and earn
profit.
• Reality is that company earn very big amount
of profit from it.
• Suzuki Mehran come with features like-
Price, Comfort dimensions, Safety, Mileage etc.
• Today Suzuki followed a very effective multi
segmentation strategy to grab the different
segments of the market

11. Supply chain aspects:
• Channel of Distribution:
• Suzuki mehran comes in market through Indirect
Distribution
Demographics Target Market
• • Age: 18 years and above
• • Gender: Male and Female
• • Family Size: 2-5 people
• • Social Status: Middle Class and Lower Middle Class
Producer/manufacturer
Pak Suzuki
Whole saler
Suzuki out
let
Retailer
dealers
Consumer
Public

12. Economic aspects:
• • Sales volume 110,000 Units,Sales Revenue
Billion Rs. 76.5, Gross profit Rs. 7.3 Billion, Net
profit Rs. 2.8 Billion, Duties and taxes Rs. 24.4
[As per annual report 2016]
• • According to Azam Mirza of (PSMCL),
Mehran sells 4,000 units a month, and the
Mehran have a great resale and maintenance
value.
• • Pakistan’s automotive sector contributes
nearly three percent (Rs 50 billion) to the GDP
and 16% to the manufacturing sector.

13. Financial aspects:
Year
(Jan-Dec)
Duties & taxes
(Rupees in millions)
Foreign exchange
Savings *
(Rupees in millions)
2011 17,012 39,390
2012 17,302 31,054
2013 15,380 27,275
2014 17,442 25,067
2016 24,448 36,457
Company in its last six years of operations are as
follows:

14. Conclusion:
After detail discussion, it is concluded that,
Suzuki introduce a new family car (like Mehran)
to compete with HONDA and TOYOTA, Then they
will be able to grow their maximum market
share and profit