1. PEDIAD – WIMBLEDON EVENT
CAMPAIGN SAMPLE VISUALS
Engaging Spectators and Commuters
Wherever they are.

2. CAMPAIGN OBJECTIVES
• Execute Pilot project during the Wimbledon Tennis
Competition in London to create brand awareness
• To reinforce brand messages within high density
traffic zones, moving from the stations to the event
grounds and nearby parks offering free pre-booked
rides and reaching key target consumers in the areas
• To ensure the campaign is not compromised by
continually monitoring the campaign and producing
monitoring reports

3. BRANDING SPACE - BACK AND SIDE
GETS YOUR GUESTS FROM SET MEETING POINT TO THE VARIOUS VENUES
GENERATE VALUE
AND FREQUENCY
WHILE MAKING AN
IMPACT
A MOVING BILLBOARD
MEANS FLEXIBILITY IN
LOCATIONS TO REACH
ALL AUDIENCES

4. BRANDING SPACE - BACK
* COST EFFECTIVE, HIGH IMPACT AND RECALL RATES
* WHOLE REAR WRAPPED IN VINYL TO GIVE MAXIMUM IMPACT

5. BRANDING SPACE - TOP AND INSIDE
INCREASED OPPORTUNITY-TO-SEE BRAND FROM ABOVE AND WITHIN SPACES

6. INSIDE SPACE, NFC AND LDS SAMPLES
PROMOTIONS – MEASURED USING NFC: HITS TO BRAND WEBSITE

7. INSIDE SPACE WITH AUDIO
Inside space with embedded speaker plays recorded
audio messages for Passenger Information & Action
AUDIO SYSTEM CAN PROVIDE MATCH UPDATES AND PRODUCT NEWS
THIS RIDE HAS
BEEN
OFFERED IN
PARTNERSHIP
WITH…

8. HOW WE ENSURE DELIVERY
• Tricycles are photographed as proof of display and
mobile device used in tracking via GSM network
• Drivers restock dispensers when they come for
inspection and payments for duration of campaign –
Digital Photo and Free Ride Coupon Redemption
• For Audio - Device connected to mobile and playback
is looped to repeat at timed intervals

9. PEDIAD ADVERTISING
SYSTEM
Our PediAds cut through the clutter of daily life and reinforce
messages that intercept the public consistently throughout the
course of a day.
• Visible & Audible advertising across major routes 7 days a week
• Reach millions of commuters every month
• Captive target audience
• Vehicles operate from 6am - 10pm daily
• Campaign can be adapted for each region
• Passenger polling and poll collation services available
Special printing, production and rental packages available.
Consumers Remember Brand Message and Interact on the go

10. SOME NUMBERS ON REASON
 THE AVERAGE PEDI CYCLE IS SEEN BY 350 PEOPLE PER HOUR
 PEDIS ARE ON THE ROAD FOR 12 HOURS A DAY ON AVERAGE
 A TYPICAL WIMBLEDON CONSUMER IS ABC1
 THEY USUALLY HAVE OVER 1,000 TO SPEND MONTHLY
 CLIENT SPECIFIES GEOGRAPHIC TARGET AND WE ENSURE DELIVERY
 WE SUBMIT MONITORING REPORTS TO AGREED FREQUENCIES
 THEY OPERATE CLOSE TO THE POINT OF PURCHASE OR ACTION
GETTING YOUR BRAND ON PEDIADS IS AS SIMPLE AS…
1. COMPLETE BOOKING FORM
2. SEND DESIGN OR LET US
3. SIT BACK AND WATCH US IN ACTION
SHOPPING DISTRICTS, ENTERTAINMENT ZONES AND MANY STRATEGIC AREAS
WHERE OTHER FORMS OF MEDIA ARE NOT ALLOWED

11. MAXIMIZING YOUR CAMPAIGN*
• You can target particular communities, streets, markets
or educational institutions. All vehicles will have a
route, so can be selected by very specific geographic
preferences.
• Brand Ambassador Service
• Free Ride Promos
• Opinion Polls/Sampling
• Cause Related Marketing
* ADDITIONAL CHARGES APPLY

12. WHY PEDIADS?
 Reaches more Consumers with greater frequency and cost
efficiency than conventional media.
 Reaches a wide variety of areas with a single campaign.
 Attracts Consumers attention at the best possible time -
whenever and wherever they are on the move.
 Provides 24/7 Exposure.
 Increases Brand recognition by complementing and reinforcing
overall Campaign Strategy.

13. IMPACT OF YOUR CAMPAIGN
 FUN, EXCITING AND APPEALING
 PROMPT-TO-ACTION MEASUREABILITY
 FREE RIDES TO PUBLIC
 TRAINING OF DRIVERS ON BRAND MESSAGES
 PASSENGER INTERACTIVITY – NFC TECHNOLOGY
 SPECIAL GEOGRAPHICAL TARGETING
 ENGAGE CAPTIVE AUDIENCE
 RAPID HYPE
 MEDIA ATTENTION

14. CONTACT US
CLIENT SERVICES: +44 7741 332 628
EMAIL: pediads@kekeads.com
Visit us on Social Media
Facebook: Pediads
IT TAKES…
…TO STEAL THE SHOW!!!