Peter Lanfermann Vodafone D2 LTE deployment in Germany - slides from the latest Amdocs InTouch Business Forum that took place in Singapore in June 2011

1. The Strategic Role of OSS in LTE Deployments:
A Case study from Vodafone D2
Peter Lanfermann
Project Lead "Mobile Network Inventory OSS Replacement"
Vodafone Germany
Amdocs InTouch 2011
Singapore, 23rd June

2. Agenda
> Introduction Vodafone
> LTE @ Vodafone Germany
> Amdocs OSS Solution for LTE
> Business Benefits
> Lessons learned
> Post Go-Live Activities
2 Peter Lanfermann VodafoneD2 GmbH June 23rd, 2011

3. 3 Peter Lanfermann VodafoneD2 GmbH June 23rd, 2011

4. We want to win
Vodafone Deutschland – this is who we are
“We base our future structures and actions on the
qualities of the Vodafone Way: Simplicity, speed and
trust. Every process, every product, every service
without added value for our customers will either be
improved or abandoned. This way we inspire our
customers and grow as a company.”
Friedrich Joussen
Chief Executive Officer
Vodafone Deutschland
4 Peter Lanfermann VodafoneD2 GmbH June 23rd, 2011

5. What is LTE and why do we need it ?
GSM EDGE LTE
GPRS UMTS
LTE is the next evolutionary step for VFD2
www.kylebean.co.uk
Advantages of LTE
 Higher bandwidth
 High Speed Internet in rural areas
 Increase customer base
 Reduce network TCO (technology, support systems, etc…)
 Smart Network: self-Optimising and Self-Organising
5 Peter Lanfermann VodafoneD2 GmbH June 23rd, 2011

6. LTE at Vodafone Germany
Affected Processes
The LTE Cycle
> Plan
> Build
> Run
Inventory is key
to supporting our LTE Network
6 Peter Lanfermann VodafoneD2 GmbH June 23rd, 2011

7. Why did we choose the Amdocs solution for LTE ?
Amdocs proposed the right solution:
– Amdocs OSS as the strategic LTE platform to support network planning, rollout and maintenance
Amdocs is committed:
– To invest effort to understand our system landscape
– To deliver a solution within the required timelines
– To adopt VFD2‘s requirements into their OSS product roadmap (Integrated Roadmap)
– To support us in ensuring Return on Investment for our project, underlining the validity of our
decision to replace legacy OSS with Amdocs
– To leverage the onsite Amdocs TEAM in Düsseldorf to ensure optimal communication and creative,
reliable teamwork
Peter Lanfermann VodafoneD2 GmbH June 23rd, 2011

8. Technical Scope & Principles
Scope of Solution
> Inventory of record for all LTE equipment, VLAN configurations, IP Addressing etc.
> Automated processes for supporting rapid site roll-out
> Utilise existing processes within legacy systems for planning capacity in the core
networks and for service assurance
> Tactical interfaces phased to SID/SOA over time
Design Principles
> All New LTE Objects and circuits models etc. to be mastered in Amdocs OSS
> Use Process Automation & Device Models for LTE (Amdocs Product Packs)
> Minimise Object Duplication between systems
> Maximise process automation within Amdocs OSS to simplify user processes
Peter Lanfermann VodafoneD2 GmbH June 23rd, 2011

9. Technical Scope Summary Highlights
Architecture Summary – Amdocs Modules
Upper Layer Project Workflow (LTE Rollout Process Flow)
LTE RAN #1 Design  Task Engine #1
• Ericsson & Huawei LTE device models
Resource
Fulfilment
Planner Automatio Tasks
Adaptor
• Network Technology Inventory - #1
 
Service
Planner -
 n
Amdocs Resource Manager
Build
O&M  
• Mobile Build Automation
Support
Templates
#1
Client
Packs
Resource Manager
Network Inventory
#1 Design Records
Implement &
TeMIP Change Job #1 Resource
Status Delivery Engine Planner -
Implementation Plans
Plan and Jobs
Now & Next
TCCM/TTWOS
Peter Lanfermann VodafoneD2 GmbH June 23rd, 2011

10. Amdocs OSS LTE RAN Connectivity Model (draft)
Amdocs
Peter Lanfermann VodafoneD2 GmbH June 23rd, 2011

11. Business Benefits for VFD2
Planner Efficiency
– Accelerated processes for LTE planning and rollout
– Intelligent interfaces for a Future-Proof Solution
Ensure Business Adoption
– Improved SME collaboration and transition readiness
Reduced TCO
– LTE Inventory Packs and LTE Device Packs are part of the core product
and will reduce effort and implementation time when LTE hardware updates take place
Accelerate ROI
– The LTE implementation on Amdocs OSS will mark an early milestone in realizing
return on investment
12 Peter Lanfermann VodafoneD2 GmbH June 23rd, 2011

12. Lessons learned: how we are succeeding with Amdocs OSS for LTE
> Project approach:
– You must have onsite Amdocs presence
> Management Attention:
– Presentation of VFD2 business objectives to Amdocs management at start of project was a
good vehicle to reconfirm the importance of this project and secure Amdocs management
attention
> Project Iteration Planning
– Find the right balance between rigorous design document signoff vs flexibility in the
implementation
– Ensure visibility to future iterations and manage design implications at an early stage
13 Peter Lanfermann VodafoneD2 GmbH June 23rd, 2011

13. Leveraging the Success: Post Go-Live Activities
> Assess „Blueprint Potential“ of LTE solution for rollout to affiliated VF OpCos
– How can other OpCo‘s benefit from our solution?
> Single-RAN
– Implementation on the basis of the LTE solution
> Continue to ensure User Acceptance!
– Floor walking SRAN
– Localized training
> Migrate legacy
– Continue to migrate 2G, 3G to the new inventory
Amdocs LTE
Legacy OSS
14 Peter Lanfermann VodafoneD2 GmbH June 23rd, 2011

14. The important meaning of LTE
“LTE is the basis of our
business of the future”
Friedrich Joussen
Chief Executive Officer
Vodafone Deutschland
15 Peter Lanfermann VodafoneD2 GmbH June 23rd, 2011