MEDIA AND INFORMATION LITERACY (MIL)
LEGAL, ETHICAL, AND SOCIETAL ISSUES
IN MEDIA AND INFORMATION (PART 1)
INTELLECTUAL PROPERTY
FAIR USE AND CREATIVE COMMONS

CURRENT EVENTS 1
UB: Mahigit P100-M halaga ng pirated DVD,
nakumpiska sa Quiapo, Manila
(Aug. 2, 2016). GMA News and Public Affairs. YouTube.
Retrieved on Oct 5, 2016, from
https://www.youtube.com/watch?v=bABC_7wOI5g

CURRENT EVENTS 2
BT: Suspek sa Pamimirata ng mga Pelikula at TV
Series, Arestado
(Oct. 3, 2016). GMA News and Public Affairs. YouTube.
Retrieved on Oct 4, 2016, from
https://www.youtube.com/watch?v=BaALtvPAUnA

WHY IS DIGITAL PIRACY A CRIME?
(Source: www.quickmeme.com and www.imgflip.com)

WHAT IS INTELLECTUAL PROPERTY?
INTELLECTUAL
PROPERTY (IP)
refers to creations of the
mind, such as inventions;
literary and artistic works;
designs; and symbols, names
and images used in
commerce
(Source: http://www.wipo.int/about-ip/en/)

INTELLECTUAL PROPERTY IS PROTECTED IN LAW

WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?

WHAT ARE THE DIFFERENT TYPES OF
INTELLECTUAL PROPERTY?
TYPES OF IP
COPYRIGHT PATENT TRADEMARKS
INDUSTRIAL
DESIGN
GEOGRAPHICAL
ORIGIN

TYPES OF INTELLECTUAL PROPERTY
TYPES OF IP DEFINITION
1. Copyright • a legal term used to describe the rights
that creators have over their literary and
artistic works
• books, music, paintings, sculpture and
films, to computer programs, databases,
advertisements, maps and technical
drawings

COPYRIGHT
Source:
http://www.slideshar
e.net/DaeBogan/mu
sic-publishing-
copyright-
administration-in-
the-internet-age

COPYRIGHT

VIDEO PRESENTATION
The Creative Industry: Artists' Intellectual Property Rights.
(2012). cictcreativecontent's channel. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=jA6q-jgyhgc

REPUBLIC ACT 8293
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES
COPYRIGHT VALIDITY PERIOD
LITERARY WORKS During the lifetime of the author plus 50
years after death
ART 25 years from the date of creation
PHOTOGRAPHIC
WORK
50 years from publication
AUDIO- VISUAL
WORK
50 years from publication

REPUBLIC ACT 8293
INTELLECTUAL PROPERTY CODE OF THE PHILIPPINES
COPYRIGHT VALIDITY PERIOD
SOUND RECORDING 50 years from year recording took place
BROADCAST
RECORDING
20 years from date of broadcast
TRADEMARK Valid for 10 years and may be renewed
for a periods of 10 years
INVENTION PATENT Valid for 20 years from filing date
application

CARTOON ANALYSIS
(Source: http://www.esa.int/About_Us/Law_at_ESA/Intellectual_Property_Rights/What_is_intellectual_property)

TYPES OF INTELLECTUAL PROPERTY (IP)
IP DEFINITION
2. Patent • an exclusive right granted for an
invention
• provides the patent owner with the right
to decide how - or whether - the
invention can be used by others

DESIGN
PATENT
APPLICATIONS

THE FAMOUS GRAVITY-DEFYING LEAN OF
MICHAEL JACKSON

PATENT

THE SHOES THAT MADE MICHAEL JACKSON’S ANTI-
GRAVITY LEAN POSSIBLE

TYPES OF INTELLECTUAL PROPERTY (IP)
IP DEFINITION
3. Trademarks • a sign capable of distinguishing the
goods or services of one enterprise from
those of other enterprises.

TRADEMARKS

TRADEMARK INFRINGEMENT?

TRADEMARK INFRINGEMENT?
Mars sues Hershey for trademark infringement over
MALTESER brand

TYPES OF INTELLECTUAL PROPERTY (IP)
IP DEFINITION
4. Industrial
Design
• constitutes the ornamental or aesthetic
aspect of an article
• may consist of three-dimensional
features, such as the shape or surface of
an article, or of two-dimensional features,
such as patterns, lines or color

INDUSTRIAL DESIGN

INDUSTRIAL DESIGN

INDUSTRIAL DESIGN

DESIGN INFRINGEMENT?

PATENT OR INDUSTRIAL DESIGN INFRINGEMENT?

TYPES OF INTELLECTUAL PROPERTY (IP)
IP DEFINITION
5.
Indications
and
Appellations
of Origin
• signs used on goods that have a specific
geographical origin and possess qualities,
a reputation or characteristics that are
essentially attributable to that place of
origin
• most commonly includes the name of the
place of origin of the goods.

GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN

GEOGRAPHICAL INDICATIONS AND
APPELLATIONS OF ORIGIN

VIDEO PRESENTATION: FAIR USE
Copyright and Fair Use Animation
.(2014). Common Sense Education. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=suMza6Q8J08

FAIR USE
Fair use means you can use copyrighted
material without a license only for certain
purposes. These include:
 Commentary
 Criticism
 Reporting
 Research
 Teaching

FAIR USE
Guidelines for Fair Use
 A majority of the content you create
must be your own.
 Give credit to the copyright holder.
 Don't make money off of the
copyrighted work.

VIDEO PRESENTATION: CREATIVE COMMONS
Creative Commons & Copyright Info
.(2012).Lifestyle & Living. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=8YkbeycRa2A

CREATIVE COMMONS
 is an American non-profit organization
devoted to expanding the range of
creative works available for others to build
upon legally and to share. The
organization has released several
copyright-licenses known as Creative
Commons licenses free of charge to the
public.
 Website
https://creativecommons.org/about/

CREATIVE COMMONS
 Attribution: You must credit the creator.
 Non-Commercial: You can't make a profit.
 No Derivative Works: You can't change the
content.
 Share Alike: You can change the content,
but you have to let other people use your
new work with the same license as the
original.

CREATIVE COMMONS
HTTP://WWW.GCFLEARNFREE.ORG/PRINT/BLOGBASICS/COPYRIGHT-AND-FAIR-USE?PLAYLIST=BLOG_BASICS

VIDEO PRESENTATION
PINOY INVENTORS
.(2015). ABS-CBN NEWS. YouTube.
Retrieved on Oct 4, 2016, from
https://www.youtube.com/watch?v=yQSPEZSEWnk

CLASS ACTIVITY PART 1
Watch the talk show “Legal HD”
Legal HD Episode 64 - Intellectual Property Code.
(2014). 9 News & Current Affairs. YouTube.
Retrieved September 19, 2016, from
https://www.youtube.com/watch?v=IwEeTscHdng

CLASS ACTIVITY PART 1
Answer and discuss the following guide questions:
1. How can the intellectual property protect the rights
of inventors, scientists, and artists?
2. What acts are considered as a violations of the
Intellectual Property Code?
3. What agencies are in-charge of implementing the
Intellectual Property Code?

CLASS ACTIVITY PART 2:
Read “The Intellectual Property Law of the
Philippines”,
Textbook pp.72- 75

CLASS ACTIVITY PART 2:
Answer and discuss the following guide questions:
1. What are examples of copyright protected works
under the Philippine law?
2. What is the difference between original works and
derivative works?
3. What are examples of works not protected by
copyright?

CLASS ACTIVITY PART 2:
Answer and discuss the following guide questions:
4. Why is it important to protect intellectual property?
5. As a student, how can you promote ethical use of
media and information?

REFERENCES
 Media and Information Literacy Curriculum Guide by
DepEd
 Media and Information Literacy by Boots C. Liquigan,
Diwa Learning Systems Inc.
 http://www.wipo.int/about-ip/en/
 http://www.slideshare.net/DaeBogan/music-publishing-
copyright-administration-in-the-internet-age

REFERENCES
 https://www.legalzoom.com/articles/posting-cover-songs-on-
youtube-what-you-need-to-know
 http://www.ipophil.gov.ph/images/Patents/IRRs/RepublicAct8293.
pdf
 https://www.thoughtstopaper.com/knowledge/design-
patents.php
 http://fairuse.stanford.edu/overview/fair-use/what-is-fair-use/
 https://creativecommons.org/about/
 http://www.gcflearnfree.org/print/blogbasics/copyright-and-fair-
use?playlist=Blog_Basics