BUSINESS PLAN
(FINAL REQUIREMENT IN ENTREPRENEURSHIP)

I. INTRODUCTION
• Business Name
• Business Tagline
• Business Logo
• Vision
• Mission
• Business
Location
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BUSINESS NAME
• Create a business name that is
suitable and appropriate to your
product/service.
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BUSINESS TAGLINE
• Create a business name that is
suitable and appropriate to your
product/service.
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BUSINESS LOGO
• Design a company logo that would make you
stand out in the marketplace.
• Provide a short description of your logo.
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VISION
- Create a vision statement of your company.
- Vision statement is a mental picture of what
you want to accomplish or achieve. It
describes the desired future position of the
company.
- Time frame of five to ten years or longer. 7

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MISSION
- Create a mission statement of your company.
- Mission statement is a general statement of
how the vision will be achieved.
- It is an action statement that usually begins
with the word "to".
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For example, your vision may be a successful
dairy business or an economically active
community.
• Vision of an Example Business – A successful
family dairy business.
• Mission of an Example Business – To provide
unique and high quality dairy products to local
consumers.

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BUSINESS LOCATION
• A business location is defined as a
principal place or structure occupied
by a firm where its business is
performed. It is where the company
sells its products. 16

BUSINESS LOCATION
• Provide a clear description of location of
your business. This includes the exact
address (barangay, city, region etc.),
dimensions and rationale for selecting the
location.
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• Provide picture/s

II. MARKET SECTION
• SWOT Analysis
• PESTEL Analysis
• Market Segmentation
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SWOT ANALYSIS
• List down 5 factors that you can
consider to be strengths, weaknesses,
opportunities, and threats that will
affect your business and explain.
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PESTEL ANALYSIS
• Identify the political, economic, sociocultural,
technological, ecological and legal forces
that can affect your business.
• Provide at least 3-5 for each forces and
explain.
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Political
Forces
Economic
Forces
Sociocultural
Forces
Technological
Forces
Ecological
Forces
Legal
Forces

MARKET SEGMENTATION
• Market segmentation is a process
that consists of sectioning the target
market into smaller groups
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MARKET SEGMENTATION
• Provide a clear explanation of the
types of market segmentation applied
in your business.
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III. PRODUCTION PROCESS
• Product Process
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PRODUCT PROCESS
• Shows the framework of your product
development
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• Provide a clear explanation of the step-by-
step process of making the product

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IV. EXECUTIVE SUMMARY
• Business Owners
• Organizational Chart
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BUSINESS OWNER
• A business owner is a person who is in control
of the operational and monetary aspects of a
business.
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• Profile of entrepreneurs

ORGANIZATIONAL CHART
• An organizational chart is a visual chart that
represents the structure of a company.
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BUSINESS PLAN
I. Introduction
• Business Name
• Business Tagline
• Business Logo
• Vision
• Mission
• Business Location
II. Market Section
• SWOT Analysis
• PESTEL Analysis
• Market Segmentation
III. Production Section
• Product Process
IV. Executive Summary
• Business Owners
• Organizational Chart