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Edward George D’souza
Area of Specialization: Digital Marketing (SEM & SEO)
ACADEMIC PROFILE
WORK EXPERIENCE & KEY PROJECTS
• Live Project - Executed Google search campaigns (SEM) which included keyword research, A/B testing of ads and optimization.
• Managing owned WordPress hosted website (http://www.juxtaposetech.in/) to implement various website tools and analytics.
•
HONOURS & AWARDS
• Dean's Roll of Honour, Rank 1 – MBA (Communications Management) 2018-2019
CO-CURRICULAR & EXTRA-CURRICULAR ACTIVITIES
• Moderated a panel discussion on ‘Decision Making – Powered by AI & Data’ at the FLAME Marketing Conclave 2020
• Flame University PG Placement Committee Associate (2019-20)
• Flame University PG Peer Mentor Program Member (2019-20)
CERTIFICATIONS
• Post-Graduate Certificate in Digital Marketing and Communication, MICA and UpGrad, July 2018
• Google Analytics Individual Qualification, November 2019
• Google Ads Search Certification, November 2019
• Google Ads Display Certification, November 2019
• Google Shopping Ads Certification, January 2020
• Amazon Advertising Sponsored Ads Accreditation – India, August 2019
• Grow with Facebook, Facebook blueprint | elearning, March 2018
• Python for Beginners – Certification Programme, Electronics & ICT Academy, IIT Roorkee and CloudxLab, May 2020
PERSONAL DETAILS
• Date of Birth : 12th
May 1991
• Languages Known : English, Hindi and Marathi
• Email ID : edwardgd91@hotmail.com
• Contact : +91-8976597424
• LinkedIn : https://www.linkedin.com/in/edward-george-d-souza-774a3492/
Degree Institute / School Board Year Results
MBA (CM) FLAME University, Pune Private 2020 8.78 / 10
BMS Lala Lajpat Rai College of Commerce & Economics, Mumbai Mumbai 2013 72.08%
HSC St. Andrew’s College, Mumbai Maharashtra 2010 79.83%
SSC St. Paul High School, Mumbai Maharashtra 2007 73.53%
Summer Internship:
The Neon Tree, Mumbai
(May 2019 – July 2019)
• Worked on On-page SEO activities while redesigning the client’s website.
• Worked on Off-page SEO activities to improve the domain authority of the clients.
• Executed paid Facebook campaigns using hyperlocal targeting in the delivery radius of the business
to increase page likes and to build awareness.
• Planned and executed organic social media campaigns to build engagement.
• Integrated Firebase with custom events tracking for a client’s mobile application.
• Created wireframes for a proposal to redesign the client’s website.
Work Experience:
Flock (Directi), Mumbai
(Feb 2015 – Sep 2017)
• Built custom in-apps in Flock for C-level events where Flock was a communication sponsor.
• Created HTML mailers which were sent to the delegates of various C-level events.
• Conducted research on the tariffs of global telecom providers for another product called Ringo.
Project:
Middle East Economic Digest
(MEED), Mumbai
(June 2014 – Aug 2014)
• Conducted primary research which included interacting with the contractors for the updation of
information on construction projects in the MENA region.
• Conducted secondary research for the purpose of capturing & updating construction projects.
• Worked for various geographies which covered Qatar, Tanzania & Kenya.

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Résumé - Edward George D'souza

  • 1. Edward George D’souza Area of Specialization: Digital Marketing (SEM & SEO) ACADEMIC PROFILE WORK EXPERIENCE & KEY PROJECTS • Live Project - Executed Google search campaigns (SEM) which included keyword research, A/B testing of ads and optimization. • Managing owned WordPress hosted website (http://www.juxtaposetech.in/) to implement various website tools and analytics. • HONOURS & AWARDS • Dean's Roll of Honour, Rank 1 – MBA (Communications Management) 2018-2019 CO-CURRICULAR & EXTRA-CURRICULAR ACTIVITIES • Moderated a panel discussion on ‘Decision Making – Powered by AI & Data’ at the FLAME Marketing Conclave 2020 • Flame University PG Placement Committee Associate (2019-20) • Flame University PG Peer Mentor Program Member (2019-20) CERTIFICATIONS • Post-Graduate Certificate in Digital Marketing and Communication, MICA and UpGrad, July 2018 • Google Analytics Individual Qualification, November 2019 • Google Ads Search Certification, November 2019 • Google Ads Display Certification, November 2019 • Google Shopping Ads Certification, January 2020 • Amazon Advertising Sponsored Ads Accreditation – India, August 2019 • Grow with Facebook, Facebook blueprint | elearning, March 2018 • Python for Beginners – Certification Programme, Electronics & ICT Academy, IIT Roorkee and CloudxLab, May 2020 PERSONAL DETAILS • Date of Birth : 12th May 1991 • Languages Known : English, Hindi and Marathi • Email ID : edwardgd91@hotmail.com • Contact : +91-8976597424 • LinkedIn : https://www.linkedin.com/in/edward-george-d-souza-774a3492/ Degree Institute / School Board Year Results MBA (CM) FLAME University, Pune Private 2020 8.78 / 10 BMS Lala Lajpat Rai College of Commerce & Economics, Mumbai Mumbai 2013 72.08% HSC St. Andrew’s College, Mumbai Maharashtra 2010 79.83% SSC St. Paul High School, Mumbai Maharashtra 2007 73.53% Summer Internship: The Neon Tree, Mumbai (May 2019 – July 2019) • Worked on On-page SEO activities while redesigning the client’s website. • Worked on Off-page SEO activities to improve the domain authority of the clients. • Executed paid Facebook campaigns using hyperlocal targeting in the delivery radius of the business to increase page likes and to build awareness. • Planned and executed organic social media campaigns to build engagement. • Integrated Firebase with custom events tracking for a client’s mobile application. • Created wireframes for a proposal to redesign the client’s website. Work Experience: Flock (Directi), Mumbai (Feb 2015 – Sep 2017) • Built custom in-apps in Flock for C-level events where Flock was a communication sponsor. • Created HTML mailers which were sent to the delegates of various C-level events. • Conducted research on the tariffs of global telecom providers for another product called Ringo. Project: Middle East Economic Digest (MEED), Mumbai (June 2014 – Aug 2014) • Conducted primary research which included interacting with the contractors for the updation of information on construction projects in the MENA region. • Conducted secondary research for the purpose of capturing & updating construction projects. • Worked for various geographies which covered Qatar, Tanzania & Kenya.