Edward D'souza specializes in digital marketing with a focus on search engine marketing and optimization. He has work experience executing Google ad campaigns and managing a WordPress website. He also has several Google, Facebook, and Amazon certifications in digital marketing and advertising. He is proficient in English, Hindi, and Marathi and holds an MBA in Communications Management.
1. Edward George D’souza
Area of Specialization: Digital Marketing (SEM & SEO)
ACADEMIC PROFILE
WORK EXPERIENCE & KEY PROJECTS
• Live Project - Executed Google search campaigns (SEM) which included keyword research, A/B testing of ads and optimization.
• Managing owned WordPress hosted website (http://www.juxtaposetech.in/) to implement various website tools and analytics.
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HONOURS & AWARDS
• Dean's Roll of Honour, Rank 1 – MBA (Communications Management) 2018-2019
CO-CURRICULAR & EXTRA-CURRICULAR ACTIVITIES
• Moderated a panel discussion on ‘Decision Making – Powered by AI & Data’ at the FLAME Marketing Conclave 2020
• Flame University PG Placement Committee Associate (2019-20)
• Flame University PG Peer Mentor Program Member (2019-20)
CERTIFICATIONS
• Post-Graduate Certificate in Digital Marketing and Communication, MICA and UpGrad, July 2018
• Google Analytics Individual Qualification, November 2019
• Google Ads Search Certification, November 2019
• Google Ads Display Certification, November 2019
• Google Shopping Ads Certification, January 2020
• Amazon Advertising Sponsored Ads Accreditation – India, August 2019
• Grow with Facebook, Facebook blueprint | elearning, March 2018
• Python for Beginners – Certification Programme, Electronics & ICT Academy, IIT Roorkee and CloudxLab, May 2020
PERSONAL DETAILS
• Date of Birth : 12th
May 1991
• Languages Known : English, Hindi and Marathi
• Email ID : edwardgd91@hotmail.com
• Contact : +91-8976597424
• LinkedIn : https://www.linkedin.com/in/edward-george-d-souza-774a3492/
Degree Institute / School Board Year Results
MBA (CM) FLAME University, Pune Private 2020 8.78 / 10
BMS Lala Lajpat Rai College of Commerce & Economics, Mumbai Mumbai 2013 72.08%
HSC St. Andrew’s College, Mumbai Maharashtra 2010 79.83%
SSC St. Paul High School, Mumbai Maharashtra 2007 73.53%
Summer Internship:
The Neon Tree, Mumbai
(May 2019 – July 2019)
• Worked on On-page SEO activities while redesigning the client’s website.
• Worked on Off-page SEO activities to improve the domain authority of the clients.
• Executed paid Facebook campaigns using hyperlocal targeting in the delivery radius of the business
to increase page likes and to build awareness.
• Planned and executed organic social media campaigns to build engagement.
• Integrated Firebase with custom events tracking for a client’s mobile application.
• Created wireframes for a proposal to redesign the client’s website.
Work Experience:
Flock (Directi), Mumbai
(Feb 2015 – Sep 2017)
• Built custom in-apps in Flock for C-level events where Flock was a communication sponsor.
• Created HTML mailers which were sent to the delegates of various C-level events.
• Conducted research on the tariffs of global telecom providers for another product called Ringo.
Project:
Middle East Economic Digest
(MEED), Mumbai
(June 2014 – Aug 2014)
• Conducted primary research which included interacting with the contractors for the updation of
information on construction projects in the MENA region.
• Conducted secondary research for the purpose of capturing & updating construction projects.
• Worked for various geographies which covered Qatar, Tanzania & Kenya.