Presentation given to higher education DC-area students on how mobile technology can impact their roles as arts marketers.

1. Mobile
Technology
for
Arts Marketing
Presented by:
Jason LaFollette
CEO@Citrrus
&
Ben McGinnis
COO@Citrrus

2. Micro-location
• Where am I? What am I near?
• Push an alert
• Bring a pass to the lock screen
• Transparently log information (Source: nerdery.com)

3. 3
The Power of Micro-

4. 4
Moore’s Law
!
“The complexity for minimum
component costs has
increased at a rate of roughly
a factor of two per year.
Certainly over the short term
this rate can be expected to
continue, if not to increase.
Over the longer term, the rate
of increase is a bit more
uncertain, although there is
no reason to believe it will not
remain nearly constant for at
least 10 years. That means by
1975, the number of
components per integrated
circuit for minimum cost will
be 65,000. I believe that such
a large circuit can be built on
How did we get here?

5. 5
The Rasberry Pi:
!
Weighs: 1.6 oz
Costs: $55
Consumes: 2 watts
!
and has 520X the
processing power
Each flight computer in
the space shuttle:
Weighed ~ 50 lbs
Cost ~ $87,000
Consumed ~ 370 watts
!

6. 6

7. Welcome Back (Offline)
• Circa 1999 Dot-com Boom thought to spell the end for
Brick and Mortar (retail, entertainment, etc)
• Circa 2007 the iPhone launched with GPS built in
• Circa 2010 Location-Based Services apps take off
!
!
• 2012 Passbook Launched
• Sept 2013 iBeacons Launched

8. Pulling Offline-People Online
• URL - Sometimes simple just works
• QR - A great technology that never got support
from handset manufactures; Great in a custom app.
• Beacons - Latest and greatest

9. 9
Last 6 Months

10. 10
Interesting
Experiments
with Beacons

11. Smile You’re
Being Tracked
• Web - Browsers and Cookies
• Mobile - Your physical device
• Camera - Facial Recognition

12. Augmented Reality
• Interactive Print (Layar)
• Geospatial (Yelp Monocle)
• Google Glass
• Second Screen

13. Mobile Connected Devices
• Internet of Things Personal Network of Things
• Currently Generation == Wearables
• Next Generation == Everything

14. Google Project Tango
• 3D Motion Tracking
• Environmental Mapping

15. Building Apps
Custom vs Platform
(balancing cost and features)
Clarity of Vision saves
Tens/Hundreds of Thousands (and time)

16. 17
Thank You
citrrus.com