Fiona Walsh

1. HOW TO SELL TO MEN
Misconceptions women have about selling to men
o Men buy like women for the same reasons women do
o Men are fair with how they hand out business, promotions, raises, bonuses
o Once I have the work, I’ll have the account forever
o Men see men and women the same
o Men only care about the bottom line
What he doesn’t want
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Pitfalls that will throw the deal off the track:
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2. Here’s what men really like:
1. A clear outline of what you are selling
2. Customization when and if possible
3. A deal. Men like deals because they feel like they are winning something.
Men want more than they expect to get.
4. Exclusive treatment. Men all want to feel like VIPs. Even if you treat
everyone the same way, make men feel like they are getting something
special.
5. They need to be clear on how to use you or they won’t put in the effort.
“Here’s the best way to use my services…
Indicators that he is falling off the prospecting cycle:
o He doesn’t return your calls or emails
o He isn’t that interested in meeting with you a second time.
o He is looking somewhere else when you are talking (often a Blackberry).
o He doesn’t have any questions when you ask.
o He needs “some time to think about it” or he is going to “weigh his options
o He seems unfocused.

3. How to get him back on track when you are losing him
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How to Close the Deal With Men:
©2009 Flett Ventures Inc.