A presentation of "Profitize" Your Small Business, delivered by Kathy D'Agostino (Win at Business Coaching), Juana Hart (J-Hart Communications), Janeen Violante (Hudson Valley Graphic Design) & Erik Contzius (ZingMap & Make Tech Better, Inc.) on April 17, 2015 at the Greenburgh Public Library.

2. Profitize Your Small Business
Our Presenters:
Kathy D’Agostino
Win at Business
Coaching
Janeen Violante
Hudson Valley
Graphic Design
Erik Contzius
ZingMap
A Digital Marketing Agency
Juana Hart
J-Hart
Communications

3. Kathy D’Agostino
kathy
www.winatbusinesscoaching.com
914.266.0807

4. How to Attract New client & Set
SMART goals to Increase $$$$ Profits
“Congratulations on making a really SMART decision to
attend today’s event – so glad you are here to join us”.
Just because you’re here shows that you are
truly a dedicated biz owner or entrepreneur-to-
be and looking for success!

5. FINANCIAL Goals
Revenue for the Year 2014 –
1st Quarter 2015?
Increased Profits?
Meet Year-over-Year
Increases?
2014 Year in Review Goals
Strategic Goals
Employee objectives,
development & training?
Product development?
Systems, CRM, Customer
Retention, Tracking
Pipeline?

6. What didn’t we achieve? Why?
I think we can all agree that what
WE WANT IS TO SUCCEED…
So how do we do this? What’s the SECRET SAUCE?
WHY is it so DIFFICULT
to actually do it?

7. How can we achieve our 2015 Goals?
1st – Let’s look at some statistics that might keep us
from achieving these goals!
✓ 80 to 90% or Organizations fail to EXECUTE!
✓ Most don’t write down their goals – COMMIT
TO PAPER!
✓ Few Review their GOALS on a regular basis!
✓ Most don’t hold themselves accountable for
tracking & reaching their goals!

8. How Can We Assure our Success?
Set goals &
take action
Achieve the Results
you Want

9. For Example…. #1 Goal
More Clients = MORE PROFITS
LEADS
PROSPECTS
CUSTOMERS
$$
$

10. GOAL = ATTAIN 10 NEW CLIENTS IN 90 DAYS!
Action Steps
1. Increase Pipeline by 50
contacts
2. Add 100 names to my
mailing list
Tasks & Time Frame
1. Attend 10 networking
events per month
2. Increase marketing efforts
by 20% & budget to $xxx
by 5/15

11. How this works?
✓ Close 10 new clients
✓ Do it in 90 days
✓ YES = increase marketing +
Networking
✓ Yes – with this plan
✓ Complete in 90 days

12. HOW WILL YOU ACHIEVE YOUR
GOALS IN 2015?
1. What’s Your Smart Goal for the next 90 days?
2. What OBSTACLE will keep you from achieving it?
3. What STEPS are you willing to take to Achieve it?
4. How will you keep yourself accountable?
“If nothing changes then nothing changes.” ― C.P. Sennett

14. Increase Your Visibility. Boost Your Bottom Line.
JUANA HART
Consultant | Coach | Speaker

15. Increase Your Visibility.
Boost Your Bottom Line.
www.jhart.tv
JUANA HART
Consultant | Coach | Speaker

16. Share Your Message.
Consistently
Be of Service. Grow!

17. IMMEDIATE
Spikes in phone
calls, web hits,
visitors, subscribers
GRADUAL
Name recognition
and credibility
LONG TERM
Credibility
(Leader/Expert
status)
Marketing ROI

18. W
H
E
R
E
TO
S
T
A
R
T

19. FREE Resource
to learn
more…
www.jhart.tv

20. Janeen Violante
Brand Strategist
GRAPHIC
DESIGN

21. Stand Out?in a crowded market

22. KnowThem!who, what, where?

23. Whocares?everybody else does that too

24. Opportunity
whereisthatspace?

25. National or Nichefollow or lead?

26. YourStorythe real one

27. YourNameunique,memorable

28. Impact Levelwhat do you want yours to be?

29. ShortTagline3 - 5 words that say it all

30. you can & should
OwnaColor

31. IconPowerstand alone symbol

32. Stand Out!andthecrowdwillnotice

33. ZingMap
A digital marketing agency
(A division of MakeTech Better, Inc.)
Erik Contzius, Owner
zingmap.com

34. No amount of
marketing will help
a sh*tty product.
—Noah Kagan, AppSumo

35. WHAT IS A WEBSITE?
(And why do you need one?)

38. •Informational
•Static
•Doesn’t Convert

39. STOPTHINKING OFYOUR
WEBSITE AS A BROCHURE.

40. STARTTHINKING OFYOUR
WEBSITE ASYOUR SALES REP.

41. YOUR SALES REP HELPSYOU...
• meet your local audience
• be engaging, friendly, and informative
• establishes the needs of your audience and offers solutions
• provides action items your audience can perform which will
capture them in your sales funnel

42. YOUR WEBSITE HELPSYOU...
• get discovered organically (Local SEO)
• be engaging (or suffer the “bounce”)
• provides easy and compelling CTA’s (Calls to Action)
• capture leads for your sales funnel

43. LOCAL SEO
Search Engine Optimization

44. This was posted on February 26, 2015 from Google:
“Starting April 21, we will be expanding our
use of mobile-friendliness as a ranking signal.
This change will affect mobile searches in all
languages worldwide and will have a significant
impact in our search results.”
NOTE:YOU MUST PASSTHE GOOGLE
MOBILE-FRIENDLYTEST.

45. BE ENGAGING
Avoid the Bounce

46. NAV | ACTION | ACTION CONTACT INFO
CTA
“This business is the best!”
TRUST ICONS
Your bio, actual photo or video.
NO stock images. Greet your audience.
CTA Lead Magnet: Just
informative enough
privacy | terms of use | contact
Business Name
Exact Address
Phone Number
LANDING PAGE 1
LANDING PAGE 2
LANDING PAGE 3
HELLO BAR CTA
TITLE OF BUSINESS

47. CALLTO ACTION
Capture Leads
NO!
NO!

48. TEST, REVISE,TEST, REVISE

51. If you’re not
growing, you’re
dying.
—Anthony Robbins

52. QUESTIONS