As a website owner in a country where english is not the primary language, you quickly find the need to translate your website into, at the very least, English. What options are available to us for translating website and how should we go think and go about the process? This, as well as practical lessons showing some common difficulties and solutions will be the focus of this session.

1. TRANSLATION &
LOCALIZATION
best practices & lessons

2. TRANSLATION &
LOCALIZATION
best practices & lessons

3. Erik
Bernskiöld

5. bernskioldmedia.com
@ErikBernskiold

6. GLOBALIZATION

7. languages

8. 196
COUNTRIES
LANGUAGES
6 500
OVER

9. LANGUAGE
APPRECIATION

10. UNDERSTANDING
DIFFERENCES

11. PURE TRANSLATION
REGIONAL ADAPTION

12. PURE TRANSLATION

13. SIMPLE
!Just Add Language

14. PLUGINS
SAME
STRUCTURE
SAME
CONTENT

15. PLUGINS
Polylang

16. BUT ?
???
?
?
?

17. IF
WHAT
WE WANT
DIFFERENT
CONTENT

18. REGIONAL ADAPTION

19. MULTISITE
DIFFERENT
STRUCTURE
DIFFERENT
CONTENT

20. CULTURE

21. “A culture is the configuration of
learned behavior and results of
behavior whose component elements
are shared and transmitted by the
members of a particular society”
– Ralph Linton (1945)

22. LOCALES
COUNTRY + LANGUAGE

23. english
french
COUNTRY +

24. LOCALES
COUNTRY + LANGUAGE

25. USER FOCUS

26. GOOD
TRANSLATIONS

27. SETTING
EXPECTATIONS

28. LANGUAGE
SWITCHER

29. GOOGLE
TRANSLATE

30. QUESTIONS
?
???
?
?
?

31. bernskioldmedia.com
@ErikBernskiold

32. TRANSLATION &
LOCALIZATION
best practices & lessons