1.
SUCCESS STORY
OPEN MOBILE, PUERTO RICO
need for
speed
Open Mobile becomes the first operator in Latin America to
launch LTE, securing end users a faster and better internet
experience and ensuring the company a top spot in the local
market

2.
For us at Open Mobile, it’s a great source of
pride to be the first operator in Puerto Rico
and Latin America to offer LTE network
services; it gives us the market visibility we
need and an important head start on our
competitors.”
Neville Cruz, CTO,
Open Mobile
Puerto Rico

3.
CUSTOMER PROFILE
Open Mobile, the fourth largest
mobile communications operator in
Puerto Rico, has carved out a market
niche offering end users high-quality
communications with no contracts or
hidden fees. The company has
embarked on a new phase of growth:
to continue to offer customers
affordable and easy-to-use mobile
communications services over the
first LTE network in Latin America, a
network built on Ericsson’s cutting
edge technology.
This latest stage for Open Mobile
follows the operator’s launch of
high-speed EVDO/3G mobile internet
access in 2010, which allowed the
operator to offer users uninterrupted
mobile service throughout Puerto
Rico.
Website: www.openmobilepr.com
Open Mobile Puerto Rico
chose Ericsson as its main
technology partner and
4G/LTE supplier, a
partnership that led to the
launch of the first LTE
network in Latin America.
Ericsson’s rapid
deployment gave the
operator exceptional market
visibility and a running head
start on other operators.
For Open Mobile’s end users,
the launch of the LTE network
means that they were the first
in Puerto Rico and Latin
America to have access to the
full array of benefits provided
by LTE technology. Open
Mobile’s customers can count
on a user experience that is
ten times faster than any
previous-generation
technology, with several
additional benefits, including
mobile internet with highspeed access, uninterrupted
HD video streaming, music
download in seconds and
video downloads in just
minutes, among others.
The solution offered by
Ericsson allows Open Mobile
to differentiate itself from the
other market competitors that
offer HSPA+. Bolstered by its
new technological capacities,
the operator expected to add
20,000 subscribers to its
customer base by the end of
2013, but has already
surpassed that goal with the
addition of 100,000 LTE
subscribers.
Today, 80% of Open Mobile’s
subscribers have data access
plans, and roughly 40 to 45%
of its customers own
smartphones. Furthermore,
close to 85% of the operator’s
new sales are for plans with
data.
Setting the standard
Thanks to the existing close
working relationship and the
high level of trust gained from
previous projects, Open Mobile
knew that Ericsson could deliver
the project in the timeframe
established with the high
standards of quality required.
With Open Mobile’s LTE network
in place and LTE being rolled out
with other operators in the
region, Ericsson has more than
50 percent share of the LTE
market in Latin America. By
2018, Ericsson predicts that LTE
will account for approximately 10
percent (or 90 million) of all
mobile subscriptions in Latin
America.
Ericsson provided Open Mobile
with a robust offer with simpler
pricing, ensuring the right
competence from the start to
clearly demonstrate Ericsson’s
commitment to the operator.
William Jordan, Account
Manager, explained: “Ericsson’s
consistently well-performing
trajectory provides Open Mobile
with the confidence that we are
the only company that can
deliver on time.”
With the partnership between
Ericsson and Open Mobile,
implementation of the LTE
network means end users in
Puerto Rico are taking another
step toward the Networked
Society.

4.
Ericsson’s consistently
well-performing trajectory
provides Open Mobile with
the confidence that we are
the only company that can
deliver on time.”
William Jordan,
Account Manager, Ericsson
OVERVIEW
CUSTOMER:
Open Mobile, Puerto Rico
CUSTOMER OBJECTIVES
> Provide optimum
telecommunications network
services at an affordable
cost
> Stand out from competition
as the first provider with LTE
network capabilities
SOLUTION
> Implementation of
cutting-edge LTE network to
ensure all Open Mobile
users have uninterrupted
and superior mobile
coverage throughout the
island
> Close monitoring of network
performance through
Customer Support and
Managed Services
CUSTOMER BENEFITS
Open Mobile’s users were the
first in Latin America to
experience the benefits of
LTE, including:
> Mobile internet with high
speed access
> Uninterrupted, high-definition
video streaming
> Music downloads in seconds
and movie downloading in
minutes
> Up to ten times faster
internet access
To find out more about this
article, contact: William
Jordan, Account Manager,
william.jordan@ericsson.com
Ericsson
Torshamnsgatan 21-23
S E -164 80 Stockholm, Sweden
Telephone +46 10 719 0000
www.ericsson.com
ERC-13:000315 Uen
© Ericsson AB 2013