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Need for Speed: Open Mobile first operator in Latin America to launch LTE

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Open Mobile Puerto Rico chose Ericsson as its main technology partner and 4G/LTE supplier, a partnership that led to the launch of the first LTE network in Latin America. Ericsson’s rapid deployment gave the operator exceptional market visibility and a running head start on other operators.

http://www.ericsson.com/jm/article/2013-12-19-openmobile-css-en_732377866_c

Veröffentlicht in: Technologie, Reisen, Business
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Need for Speed: Open Mobile first operator in Latin America to launch LTE

  1. 1. SUCCESS STORY OPEN MOBILE, PUERTO RICO need for speed Open Mobile becomes the first operator in Latin America to launch LTE, securing end users a faster and better internet experience and ensuring the company a top spot in the local market
  2. 2. For us at Open Mobile, it’s a great source of pride to be the first operator in Puerto Rico and Latin America to offer LTE network services; it gives us the market visibility we need and an important head start on our competitors.” Neville Cruz, CTO, Open Mobile Puerto Rico
  3. 3. CUSTOMER PROFILE Open Mobile, the fourth largest mobile communications operator in Puerto Rico, has carved out a market niche offering end users high-quality communications with no contracts or hidden fees. The company has embarked on a new phase of growth: to continue to offer customers affordable and easy-to-use mobile communications services over the first LTE network in Latin America, a network built on Ericsson’s cutting edge technology. This latest stage for Open Mobile follows the operator’s launch of high-speed EVDO/3G mobile internet access in 2010, which allowed the operator to offer users uninterrupted mobile service throughout Puerto Rico. Website: www.openmobilepr.com Open Mobile Puerto Rico chose Ericsson as its main technology partner and 4G/LTE supplier, a partnership that led to the launch of the first LTE network in Latin America. Ericsson’s rapid deployment gave the operator exceptional market visibility and a running head start on other operators. For Open Mobile’s end users, the launch of the LTE network means that they were the first in Puerto Rico and Latin America to have access to the full array of benefits provided by LTE technology. Open Mobile’s customers can count on a user experience that is ten times faster than any previous-generation technology, with several additional benefits, including mobile internet with highspeed access, uninterrupted HD video streaming, music download in seconds and video downloads in just minutes, among others. The solution offered by Ericsson allows Open Mobile to differentiate itself from the other market competitors that offer HSPA+. Bolstered by its new technological capacities, the operator expected to add 20,000 subscribers to its customer base by the end of 2013, but has already surpassed that goal with the addition of 100,000 LTE subscribers. Today, 80% of Open Mobile’s subscribers have data access plans, and roughly 40 to 45% of its customers own smartphones. Furthermore, close to 85% of the operator’s new sales are for plans with data. Setting the standard Thanks to the existing close working relationship and the high level of trust gained from previous projects, Open Mobile knew that Ericsson could deliver the project in the timeframe established with the high standards of quality required. With Open Mobile’s LTE network in place and LTE being rolled out with other operators in the region, Ericsson has more than 50 percent share of the LTE market in Latin America. By 2018, Ericsson predicts that LTE will account for approximately 10 percent (or 90 million) of all mobile subscriptions in Latin America. Ericsson provided Open Mobile with a robust offer with simpler pricing, ensuring the right competence from the start to clearly demonstrate Ericsson’s commitment to the operator. William Jordan, Account Manager, explained: “Ericsson’s consistently well-performing trajectory provides Open Mobile with the confidence that we are the only company that can deliver on time.” With the partnership between Ericsson and Open Mobile, implementation of the LTE network means end users in Puerto Rico are taking another step toward the Networked Society.
  4. 4. Ericsson’s consistently well-performing trajectory provides Open Mobile with the confidence that we are the only company that can deliver on time.” William Jordan, Account Manager, Ericsson OVERVIEW CUSTOMER: Open Mobile, Puerto Rico CUSTOMER OBJECTIVES > Provide optimum telecommunications network services at an affordable cost > Stand out from competition as the first provider with LTE network capabilities SOLUTION > Implementation of cutting-edge LTE network to ensure all Open Mobile users have uninterrupted and superior mobile coverage throughout the island > Close monitoring of network performance through Customer Support and Managed Services CUSTOMER BENEFITS Open Mobile’s users were the first in Latin America to experience the benefits of LTE, including: > Mobile internet with high speed access > Uninterrupted, high-definition video streaming > Music downloads in seconds and movie downloading in minutes > Up to ten times faster internet access To find out more about this article, contact: William Jordan, Account Manager, william.jordan@ericsson.com Ericsson Torshamnsgatan 21-23 S E -164 80 Stockholm, Sweden Telephone +46 10 719 0000 www.ericsson.com ERC-13:000315 Uen © Ericsson AB 2013

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