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This report, together with additional information available online, summarizes our 2009 sustainability and corporate responsibility (cr) performance.
For us, sustainability is about what we call the ‘‘triple bottom line” – long-term social equity, economic prosperity and environmental performance. Corporate responsibility is about maintaining the necessary controls to minimize risks, while creating positive business impacts for our stakeholders and our brand, by linking our products and services to an overall business goal of sustain able growth. A sustainable and responsible approach results in value creation for the company, our employees, our customers, our shareholders and society as a whole.
Unless otherwise stated, all information and data pertains to activities undertaken from January 1, 2009 to December 31, 2009. the report covers the ericsson Group, i.e. telefonaktie-bolaget Lm ericsson and its subsidiaries, and provides performance highlights from our joint ventures with sony ericsson and st-ericsson.
The ericsson annual report 2009 provides information on ericsson’s structure, nature of ownership and legal form, subsi diaries, as well as changes regarding size, structure, ἀnancial performance and ownership during 2009.
The ericsson 2009 annual report and other ἀnancial information can be found at www.ericsson.com/investors.
To help us improve reporting and ensure transparency, we welcome your feedback and questions on our report and performance. please contact us at corporate.responsibility@ericsson.com.
2. ContentS About this report About Ericsson
4 message from the ceo this report, together with additional information available online, Founded in 1876, ericsson is a leading provider of communications
6 our most relevant issues summarizes our 2009 sustainability and corporate responsibility networks, related services and multimedia solutions. through
7 engaging with stakeholders (cr) performance. our joint ventures st-ericsson and sony ericsson, we are also a
8 activities around the world major provider of handsets.
For us, sustainability is about what we call the ‘‘triple bottom line”
10 enabling communication for all
– long-term social equity, economic prosperity and environmental our experience in building networks in more than 175 countries
14 reducing our environmental impact
performance. corporate responsibility is about maintaining the gives us unique customer and consumer insights, and our
19 enabling a low-carbon economy
necessary controls to minimize risks, while creating positive extensive portfolio of telecommunications solutions and
24 conducting business responsibly
business impacts for our stakeholders and our brand, by linking intellectual property (patents) offers a true business advantage.
28 empowering people
our products and services to an overall business goal of We are committed to working with our customers and partners
32 ericsson response
sustainable growth. a sustainable and responsible approach to expand the borders of telecommunications for the benefit of
34 caring for the community
results in value creation for the company, our employees, our people everywhere.
36 st-ericsson
customers, our shareholders and society as a whole.
37 sony ericsson our operations have been divided into segments that create
38 objectives and achievements unless otherwise stated, all information and data pertains competitive advantage and best meet the needs of our global
40 un Global compact annual communication to activities undertaken from January 1, 2009 to December 31, customer base.
on progress 2009. the report covers the ericsson Group, i.e. telefonaktie-
41 DnV assurance statement bolaget Lm ericsson and its subsidiaries, and provides
42 memberships performance highlights from our joint ventures with sony External Assurance
43 recognition ericsson and st-ericsson. this report, with the exception of pages 36-37
the ericsson annual report 2009 provides information on pertaining to sony ericson and st-ericsson, has been
ericsson’s structure, nature of ownership and legal form, assured by Det norske Veritas. the assurance statement is on
additional information on ericsson’s sustainability subsidiaries, as well as changes regarding size, structure, page 41, and a more detailed version can be found online at
performance is available online, including: financial performance and ownership during 2009. www.ericsson.com/sustainability_corporateresponsibility
Global reporting initiative (Gri)
Key performance indicators (Kpis) the ericsson 2009 annual report and other financial
information can be found at www.ericsson.com/investors. Global reporting initiative
www.ericsson.com/sustainability_corporateresponsibility to help us improve reporting and ensure transparency, we welcome (GRI) Application level
your feedback and questions on our report and performance.
the Gri G3 guidelines have been used in compiling this report.
please contact us at corporate.responsibility@ericsson.com.
a complete Gri compilation appears online.
ericsson’s sustainability & cr report 2009 has achieved an a+
application level, which means the report has been externally
assured, and that the application level has been checked by a
third party, namely Det norske Veritas.
NET SALES (SEK* bn) NET SALES 2009 (SEK* bn) % OF TOTAL NET SALES
250 12%
208.9 206.5 10
10%
200 187.8
179.8 9
153.2 8%
The Ericsson Vision 150
7
our vision is to be the prime driver in an all-communicating world. an all-communicating world is a world in which 6%
any person can use voice, text, images and video to share ideas and information whenever and wherever they want.
100
as the leading supplier of communication networks and services, we play a vital role in making such a world a reality. 4 4 4
4%
Western Europe 44.6 3 3 3
sustainability requires a vision. our vision reflects our ambition to use innovative technology to change lives for the
50 Central & Eastern Europe,
better and to connect the world. We embrace our responsibility as the world’s leading telecommunications company Middle East & Africa 50.7 2%
and the opportunity it provides us to help shape a more sustainable future. Asia Pacific 65.8
respect, professionalism and perseverance are the foundation of the ericsson culture, guiding us in our daily work – 0 Latin America 20.1 0%
how we relate to people and how we do business. We will continue to show leadership by listening and communicating 2005 2006 2007 2008 2009 North America 25.4 US China India Italy UK Indonesia Brazil Japan Spain
with others – no matter where or who you are. * Swedish Krona
2 chapter name about this report 3
3. Message from the CEO
We see a future in which telecommunications forms the basis of a 21st-century information-based infrastructure. We see our
technology having the power to create a more sustainable planet, transform industries and empower people around the globe.
our world faces some serious challenges. as the market leader smart grids, electronic-health (e-health) and intelligent transport. to the un Global compact principles, and our code of conduct and
in telecom, we know we have a huge role to play in addressing in shifting from products to services, with today’s technology code of business ethics are regularly assessed, making sure we are on
these challenges, but this responsibility is also a business and know-how, we have the potential to affect climate change track wherever we are in the world.
opportunity. the economic recession in 2009, for example, positively in ways that could not have been imagined a few years
in 2009, we greatly strengthened our supplier code of conduct (s-coc)
has provided an opportunity for broadband to help create ago. this impact will be truly transformational.
program by completing its global rollout. this means that all our
jobs and stimulate economic growth. the us Government
it is estimated that information and communication technology business and market units (now reorganized into a regional structure)
has said the economy sees a tenfold return for every dollar
(ict) can enable co2 reductions of 15 percent by 2020. the ict have trained auditors, as well as procedures in place for assessing
invested in broadband, and it plans to invest usD 6 billion in
sector itself is responsible for just 2 percent of global co2 emissions, critical suppliers and for planning, conducting and following up s-coc
broadband networks.
yet it has the potential to help offset a significant part of the audits and on-site assessments.
by 2020, we see a world with 50 billion connected devices. but remaining 98 percent.
our technology, solutions and services strengthen access to basic human
to reach that vision, we need open standards and interoperability
in line with our belief in ict’s role in reducing carbon emissions rights: the right to health, education and the right to earn a livelihood.
that do not exist today. if we don’t drive down costs, billions of
we participated in the cop15 climate conference in copenhagen, and we see access to telecommunications as a basic human right.
people will be left out of global conversations.
and signed the prince of Wales’ copenhagen communiqué on
i am personally committed to continuing the sustainable approach we
climate change, which called for a robust and equitable global
have employed for many years. but this is not about sustainability and
Alleviating poverty deal on climate change. We will also be part of ict-related work
corporate responsibility just for the sake of it. it is about creating
for stockholm royal seaport, a sustainable city project that aims
We see the effect telecommunications is having in alleviating long-term shareholder value, building the brand, and engaging with
to be free of fossil fuels by 2030 and cut carbon emissions to
poverty; the link between access to communication, GDp customers and employees.
less than 1.5 tonnes per person by 2020. broadband will be a key
growth and poverty reduction is well documented. access to enabler of these goals. For 2010, my top three sustainability priorities will be as follows…
communications has a positive impact on GDp and socioeconomic
development; a 10 percent increase in mobile penetration leads in the coming years, we envision that video communication will Firstly, i want to ensure that all our employees think more about
to a 1.2 percent GDp increase in developing countries. be available anywhere, anytime, to everyone. We are working sustainability in their everyday lives and work, because that’s important
with key stakeholders in the industry to make a mass market for our brand and for our business.
the millennium Development Goals and our work in the product that will connect phones, pcs and wall screens at a
millennium Villages in sub-saharan africa continue to be among secondly, we are building a lot of infrastructure that is using a great
fraction of the current cost and with less complexity than today’s
our core commitments. the support we provide is not in the form deal of power. here, we have been working for the past 10 years to
telepresence systems. our vision for video follows our vision for
of charity, but rather through technology and competence, and improve our equipment’s power consumption. clear targets over the past
the mobile communications industry, which today boasts more
is built on a sustainable business case. five years show that our radio base stations are now using 50 percent
than 4.6 billion subscriptions.
less power. Further, we have set new targets relating to energy savings
so far, our commitment has resulted in 85 percent connectivity Despite this tremendous potential, it is also vitally important that for the next five years.
in the millennium Villages. the work there has recently been we keep our own company, and the industry’s carbon footprint,
expanded to connect a school in Kumasi, Ghana, with one in thirdly, we are going to work with governments and other industries,
in check. in 2009 we achieved our carbon-footprint-reduction
Washington Dc, allowing excited students to tell each other using telecommunications to reduce co2 emissions. We definitely have
targets, meeting our portfolio-efficiency aims, reducing our
about their daily lives and collaborate on a joint project. a great role to play here.
business travel, and improving distribution and logistics.
Despite these promising initiatives, the full impact telecom can as the world’s leading telecommunications provider, we see the way towards
also in 2009 we developed a new framework to help our customers
have on health, education and income generation has not been a more sustainable future: by utilizing the technology that is available and
meet their energy and co2 targets, called tco2. it introduces
fully explored. in five years, i hope that ericsson and telecom continously developing.
carbon metrics into a total-cost-of-ownership (tco) methodology
will be synonymous with poverty alleviation and the achievement that allows operators to evaluate the carbon intensity of their Do you see what we see?
of the millennium Development Goals. networks while making economical network investment decisions.
Fighting climate change Basic human rights
a 21st-century infrastructure built on broadband will be pivotal to When it comes to corporate responsibility, our unique global
creating a sustainable, low-carbon economy, because broadband management system ensures that we apply the same standard in hans VestberG
is the foundation that will enable numerous services such as every market in which we operate. We remain strongly committed presiDent anD ceo
4 messaGe From the ceo messaGe From the ceo 5
4. Our most relevant issues Engaging with stakeholders
We work with our primary stakeholder groups, using our Group strategy and policies, to define the top areas of material relevance continuous dialog with stakeholders provides vital input to our previously we conducted an annual survey identifying the
for our efforts in sustainability and corporate responsibility. sustainability and cr work. the ericsson strategy process aligns top-ranked social, environmental and economic issues for
the business with stakeholder requirements by identifying gaps customers and investors. From 2009, we have included these
continuing dialog and partnerships help ensure we focus on the issues that are vital to our core business and most relevant to key
and setting objectives. our material impacts are regularly assessed questions in the major surveys that ericsson conducts. We also
stakeholders. We also use market research, risk management and life-cycle assessment (Lca) to help us understand the trends,
to maximize responsiveness and inclusiveness. measure employees’ views in annual surveys.
challenges and opportunities affecting our company. these led to us identifying six core themes as the focus for our 2009 report.
Key stakeholders include investors, customers, employees, see the key issues discussed in 2009 below.
suppliers, industry partners, governments, consumer and
business users of telecommunication services, non-governmental
Enabling communication for all organizations, standardization bodies, research institutes and
the media.
connectivity and communications change lives for the better. We are creating
sustainable growth for society and for our industry by making telecommunications
summary of stakeholder engagement activities and issues
more accessible and affordable for everyone. this is also an important part of our
support of the millennium Development Goals (p.10). stakeholder group 2009 engagement activities Key issues identified how are we addressing the issues?
investors and analysts • multiple one-on-one meetings • integration of cr into risk management • strong focus on supply chain, including prioritized
• capital markets Day • Governance, e.g. corruption and supply commodities (p.15)
Reducing our environmental impact • respond to investor questionnaires chain
• energy consumption
• independent assessment of code of conduct implementation
by DnV (p.26)
• employee anti-corruption training (p.25)
• carbon footprint reduction targets (p.15)
We are working constantly to improve the way we design and manufacture our
products and solutions – the materials, methods and processes – and to make customers • meetings and workshops on energy, • importance of energy efficiency and carbon • carbon footprint reduction targets (p.15)
supply chain, cr reporting and footprint • solutions launched for energy optimization (p.17-18)
them more efficient, in order to reduce the impact we and our industry have on advisory services • how to measure energy efficiency • increased focus on energy/co 2 standardization (p.16)
the environment (p.14). • customer requirements • brand risks associated with supply chain • commitment to e-tasc tool, so customers can access our
• annual customer satisfaction survey management manufacturing site data electronically
• cr projects and partnerships • rural, low-income business case • project for product take-back in non-Weee markets
• occupational health and safety (ohs) • improved ohs reporting and ohsas 18001 certification (p.27)
• sustainable cities and the 98 percent • rural business cases for operators
• end of life treatment of telecom equipment
Enabling a low-carbon economy employees • annual employee survey • identify the barriers to and benefits of video • increased focus on the direct impacts of our operations, e.g.
• employee sustainability conferencing and working from home virtual meeting and collaboration tools to reduce travel (p.15)
collaboration site • top 5 employee issues • all-employee sustainability and cr e-learning and
information and communication technology (ict) can make a huge difference • sustainability and innovation • employee engagement engagement program for 2010
in the way we protect our planet. We are leading the world into the future with competition
transformative, sustainable innovations that bring greater efficiency (p.19). suppliers • supplier audits, assessments • supplier code of conduct (including 2nd • benchmark supplier performance (p.26)
• seminars on our code of conduct tier compliance) • increased focus on local sourcing and high-risk
requirements and approach • network rollout and related h&s issues commodities and markets (p.26)
• online code of conduct training • reduce carbon footprint • online code of conduct training for all suppliers (p.26)
launched
Conducting business responsibly industry partners • participate in industry initiatives
on multiple topics
• making communications more affordable
and accessible
• supported copenhagen communiqué and business call
to action for mDGs
• supply chain management • participated in steering group for Gsma Green manifesto
a constant focus on the long-term integrity of our business benefits everyone in • use of ict to facilitate the transition to an • active participation in the formation of the ict4ee forum
energy-efficient, low-carbon economy based on european commission recommendation
the value chain. the ericsson Group management system (eGms), which includes • energy measurements • published white paper on calculating positive climate
key corporate-responsibility-related policies such as the code of conduct, code impacts (p.19)
of business ethics, and the environmental policy, help us maintain high standards Governments • public policy work, meetings with • importance of broadband and • participate in organizations such as the Global alliance
across our operations around the world (p.24). regulators, research institutions and communication for all for the development for ict and Development (GaiD), (p.42)
climate advisors of sustainable societies • published policy recommendations on the use of
• outreach to governments in advance • encourage governments and regulators to broadband in creating low-carbon economy with WWF
of cop15 to profile role of ict in increase licensing of spectrum • published white paper on how to calculate positive
addressing the climate issue climate impacts
• meetings with governmental bodies
on e-health and m-health
Empowering people consumer and • consumer research • impact of connectivity on improving lives • completed monitoring and evaluation program of
business users and economic development millennium Villages with columbia university
our people are what make us great, their diversity being a hallmark of our culture. • role of telecom in a carbon-lean society • completed socioeconomic study in sudan (p.10)
We are committed to helping them fulfill their potential, with a work environment • electromagnetic fields (emF) • consumerLab study in india
• radio waves and health information and research (p.25)
that encourages innovation and stimulates creativity (p.28).
nGos and international • engagement on various topics, such • increased requests for technological • engaged with nGos in letters to heads of government,
organizations as telecom for carbon-lean economy assistance, support and partnership promoting the role broadband can play in sustainable
(WWF) and cool it campaign • nGos would like to see more activity in use economic development
(Greenpeace), and un agencies on of ict for low-carbon economies • published policy recommendations for use of telecom
disaster management and m-health • the use of telecom for disaster with WWF
management and m-health is untapped • public-private partnerships regarding telecom for disaster
Caring for the community management and m-health
standardization bodies • actively participate in • materials data handling • iec standardization of materials data handling
around the world we are actively involved in addressing global sustainability standardization bodies • measurement specifications for climate • itu and etsi standardization of assessment methods
change impact assessment and energy for environmental impact of ict services; and energy
challenges at the local level. We also make the most of our expertise through efficiency measurement methods with several standardization bodies
ericsson response, a worldwide employee volunteer initiative that provides
research institutes • participate in international research • Future energy efficiency of • Lead role in earth project, an eu research initiative for
communications for disaster-relief operations (p.34). telecommunication networks future energy efficiency of telecommunication networks
6 our most reLeVant issues enGaGinG With staKehoLDers 7
5. activities around 5
DenmarK
7
eGypt
the world We supported the WWF earth hour
copenhagen campaign, held in
conjunction with December’s
the Green supply initiative has led to major
improvements across the region, reducing the
number of site visits, reusing equipment and
cop 15 climate summit in the reassessing items reported as faulty.
For more information on ericsson’s sustainability 4 Danish capital (p.35).
and corporate responsibility activities around the world, visit Dominican repubLic
indotel, with the support of ericsson
www.ericsson.com/sustainability_corporateresponsibility
and its customers, has been able
to provide telephony and internet 8
access to 1.5 million people in the
poorest areas of the country by the
6 morocco
sixty classrooms in remote
end of 2009 (p.12). itaLy areas of morocco are now
the sicilian city of messina, hit by major connected to the internet and
flooding in 2009, is trialing an ericsson equipped with interactive
text messaging application to improve whiteboards (p.12).
emergency mobile communication in the
hope that it will better protect residents.
5
6
3
suriname
For the people in the remote interior
1 of suriname, a solar-powered,
8
mobile voice and data network
braziL from operator Digicel means 7
ericsson and Vivo are bringing communications with the rest of 13
mobile broadband connectivity to 14
4 the world for the first time. 12 inDonesia
30,000 people in 175 villages in the
amazonian state of pará in brazil. indosat, indonesia’s second-largest
the aim is to provide e-health and telecom operator, is bringing
e-education services through 10 advanced location-based services
mobile broadband (p.12). to its 29 million subscribers using
9 ericsson technology.
3
11 14
inDia
students at indira Gandhi
2 national open university, the
13
2
peru 1 worlds largest, can download
up to 50 remote villages are course material using an
getting health, education and ericsson-developed 3G
government services using environment (p.12).
broadband communications
provided by ericsson in a pilot
project with telefónica and local
nGo, sembrando.
9
sub-saharan aFrica
We continue our partnership
11 with the earth institute and
LaKe Victoria, aFrica local operators to provide 12
10 We are continuing to help save connectivity to more than aFrica
lives and assist in development half a million people in the ericsson and key partners launched
aFrica
across the Lake Victoria region, millennium Villages across the Weather info for all initiative, which
cyclist Kate Leeming is riding
extending mobile network 10 countries in sub-saharan aims to ensure availability of accurate
24,000km across africa, including
coverage for about 3.5 million africa (p.11). weather information through the
visiting two millennium Villages, to
highlight the needs of the continent. people across three states and installation of 5,000 automatic weather
We are providing all of her launching a safety and security stations to those most vulnerable to
communications equipment. initiative (p.11). climate change (p.11).
8 actiVities arounD the WorLD actiVities arounD the WorLD 9
6. and ensure better household support in since the launch of the network in 2009,
Millennium Villages times of need. they also make it easier to subscriber traffic has been steadily
more than 500,000 people in rural areas in access information, health and education increasing: a clear indication of the need
10 countries in sub-saharan africa benefit services, and new business opportunities. for such basic services. the technology
from mobile connectivity as a result of the is in place and success now depends on
millennium Villages project. the various governments being able to
enabling
Lake Victoria establish a long-term search-and-rescue
solution for citizens.
Lake Victoria, africa’s largest lake, is
home to a vital fishing industry with more
than 70,000 boats; 35 million people live
Weather Info for All
communication
along its shores in tanzania, Kenya and
uganda. but catch rates are declining unpredictable and extreme weather takes
due to overfishing and a lack of resource a huge toll each year on both lives and
management. in addition, nearly 5000 die resources. better information and real-time
in accidents on the lake each year. weather warnings help people prepare
for all
themselves, and can directly save lives.
as part of the Lake Victoria project, which
as part of our commitment to achieving began in 2007, we are working with the a 2009 report from the Global humanitarian
the mDGs, we have been working with Gsm association and mobile operator Forum (GhF), the anatomy of a silent
millennium promise, the earth institute at zain to expand mobile coverage and crisis, states that every year climate
columbia university and african operators launch a search-and-rescue initiative. the change causes over 300,000 deaths,
on the project since 2007. addition of 21 new sites in 2009 means seriously affects 325 million people, and
We see that access to mobile communications is critical in breaking developing countries. mobile communication helps businesses
that the network now covers 80 percent leads to economic losses of usD 125 billion.
the poverty cycle in developing countries; the right tools can do better and encourages people to find new income sources. in 2009, connectivity reached 85 percent
of the fishing zone with most activity. sub-saharan africa suffers almost 25
help people escape from poverty and achieve the un millennium it allows a farmer or fisherman to check current market prices so of the villages. continued traffic growth
the network sites are powered by hybrid percent of these losses, and is at the most
Development Goals (mDGs). they can take their goods to the appropriate market. indicates high demand for services.
and solar solutions, keeping energy costs immediate risk of droughts and floods.
consumerLab studies by ericsson and partners in countries such new businesses emerge, based on selling phones, top-up cards We also conducted a monitoring and and environmental impact down.
the Weather info for all project – a
as india, sudan and the Dominican republic, and in the millennium and providing battery-charging services, as well as internet kiosks. evaluation study of mobile communication’s
partnership between the GhF, ericsson,
Villages, show how mobile communication makes a difference. entrepreneurs in mayange, rwanda said they now earn 20 percent impact in the millennium Villages. the
the World meteorological organization,
more since the introduction of mobile communications. results showed that healthcare greatly
our 2009 studies show how developing countries are using mobile the World bank, mobile operators zain,
improved in all the villages in 2009, while
communications to gain economic advantages and improve social Decreasing costs and collective methods of use are allowing orange and mtn and the earth institute
toll-free emergency numbers improved
interaction. the mobile phone is not just a convenience; it satisfies mobile phone technology to reach the bottom of the – aims to roll out up to 5000 automatic
connectivity in health emergencies. a
basic human needs and provides access to services like health- economic pyramid. mobile usage in bihar, india weather observation stations throughout
conservative estimate based on interviews
care, education and information supporting people’s livelihood. has boosted economic growth by 4 percent. africa. reusing infrastructure at new and
with health workers suggests that
existing mobile network sites, the stations
our study with the Dominican republic’s ministry of health showed equipping them with mobile phones could
will dramatically improve information crucial
that the use of mobile phone applications for health data collection save 6000 lives per year in the studied
to predicting and coping with climate
cuts the collection and analysis time from days to minutes. countries. in Dertu, Kenya, an integrated
shifts. the initiative also seeks to distribute
m-health outreach program is treating
the provision of education services is hindered in rural areas due the basic idea was simple: extended weather information by mobile phone.
1000 malaria cases each month.
to costs, distance and a lack of infrastructure. in the Dominican mobile coverage will reduce loss of life
initial deployment focused on the area
republic, teachers said access to mobile communications had mobile phones are improving education, by enabling fishermen to call for help. a
around Lake Victoria in Kenya, tanzania
resulted in increased enrollment and retention of students. boosting teacher presence and teacher toll-free emergency number was launched
and uganda. the first 19 stations established
quality, and student attendance. in Dertu, in 2009. the project also seeks to increase
a study by Deloitte showed that a 10 percent increase in there doubled the region’s weather-
Kenya, the number of girls at school rose socioeconomic development and promote
mobile penetration leads to a 1.2 percent rise in GDp in monitoring capacity. in 2010, additional
significantly from two to 50 in the first a more sustainable fishing industry by
stations will be deployed in east africa.
month of mobile communications. school helping local businesses with information
enrollment there tripled and dropout rates on fish and commodity prices, weather better weather information will assist
fell by 85 percent. in some villages, half the alerts, safety bulletins, and by bringing national meteorological services to make
teachers say they are now better equipped suppliers and customers together via more accurate forecasts. the use of
to share knowledge with colleagues and mobile trade applications. mobile phones to distribute information
to carry out their administrative duties. can help with storm warnings and disaster
in conjunction with the national Lake
this will potentially impact the quality of prevention, and also enhance economic
rescue institute, a coordinated emergency
primary education for 19.2 million children. opportunities for tens of millions of people,
search-and-rescue service illustrates the
with relevant information provided for
small businesses are flourishing; two- potential of ericsson’s mobile positioning
fisheries, agriculture and small business
thirds of people have cut travel costs by system, a location-based solution that
development.
using mobile connectivity. respondents helps locate fishermen in distress. in
reported saving usD 5 per trip outside the addition to this, the ericsson coordcom While the lack of weather information is
village. interview data indicate that mobile solution can control and coordinate most serious in africa, the initiative is well
phones help strengthen social networks rescue activities. suited to expansion to other regions.
enabLinG communication For aLL 11
7. more than 30,000 people who struggle We are cooperating with indira Gandhi
Light to Rhamna to access healthcare, education and national open university, the world’s largest,
morocco’s rhamna region spans 6000sq market-places. the few treacherous roads to build a 3G environment that allows
km and is home to 300,000 people. the and the need for waterway transport students to download course materials
area, close to the city of marrakesh, is adversely affect school attendance, for and get text message alerts. this mission,
remote, and despite the rugged landscape example, as most children have to travel and india’s soaring mobile phone adoption
most inhabitants work in agriculture. for hours to get to school. figures, will give students the flexibility to
learn at their own pace, wherever they are.
the aim is to use the internet to bring
healthcare and education to those who indira Gandhi national open university
are isolated and deprived of such services. has nearly 3 million enrolled students in
together with brazilian operator Vivo and india and 34 other countries.
the non-governmental organization saúde
& alegria, we are heading a group of
eight companies working to bring mobile Rural communities
broadband to 175 villages in the region.
get connected in
the region’s inhabitants will be able to use Dominican Republic
only 34 percent of the population attends m-health, mobile education and information
secondary school and 60 percent cannot services. the services are possible with the Low mobile penetration, widespread poverty
read or write; many children stay home to use of mobile applications and enablers and unclear business opportunities for
help with chores. there is one doctor for such as the mobile survey tool. this enables operators were some of the barriers to
every 10,000 people and only one dentist the collection and subsequent analysis of bringing broadband to the Dominican
for the entire population. medical data in rural areas, for example, republic’s rural communities. the govern-
as well as applications for monitoring ment’s regulatory agency, indotel, overcame
starting in 2007, ericsson morocco these challenges with the innovative rural
environmental impact, diagnosing patients,
partnered with the rhamna Foundation, broadband connectivity program.
smoothing the progress of communication
maroc telecom, the moroccan ministry
within the communities and running When indotel put out a tender in 2007,
of education and the ministry of health
studies to monitor the quality of life index. only 30 percent of the country’s 383
to bring mobile education to schools,
m-health services to rhamna and mobile broadband infrastructure is municipalities had broadband capacity.
m-learning services that help farmers operated and maintained by Vivo and the in 2009, the project provided telephony
with harvesting. Vivo institute, which is responsible for the and internet access to approximately
company’s social investments. Vivo will 1.5 million people and 508 communities,
the project is called Lumière de rhamna mostly in the poorest areas.
develop methodologies and practices
or Light of rhamna. in 2009, the first
for network learning, while ericsson will indotel worked with companies such as
phase of the project linked 60 classrooms
implement the necessary solutions, ericsson to demonstrate the technology’s
to the internet and equipped them with
services and applications. availability and convince operators of
interactive whiteboards that connect to
a computer and a projector. the goal has Local amazon villages can access the business opportunity. ericsson
been to bring mobile education to 347 communication services for development helped prove that cost-effective mobile
schools. the second phase will boost and fulfilling basic needs. equal access broadband technology is available to meet
healthcare services and reduce the need to healthcare, education and information the connectivity needs of the country.
for travel in the region by providing a will allow people to make a living and the second phase of the project will
minivan transporting m-health solutions, contribute to the country’s development. start in 2010 with an additional 1000
a doctor and a nurse. the third phase will it also gives them tools to defend their rural communities.
enable farmers to better harvest the land. natural resources and support the social
and economic use of the territories. the project demonstrates the value of
in late 2009, his majesty King mohammed broadband access in emerging markets.
Vi visited the rhamna areas of bengrir it has, for example, had a significant
and nzalt Laadem to see the project. he
appreciated that teachers will have access
World’s largest impact on students wanting to gain a
university degree, and even enabled
to distant classrooms with this connectivity, university goes some to get better jobs because they
and that the same concept could be mobile have acquired new internet skills.
brought to villages, providing farmers with broadband access has also helped to
learning services, for example. With only 15 percent of students reaching
boost people’s incomes, giving them
high school, a shortage of teachers with
access to up-to-date information and
higher degrees, and 50 percent of college
reducing their travel costs.
professors with no master’s degree or phD,
Reaching the Amazon the mobile phone is bringing university When completed, the project will
the amazonian state of pará in brazil is studies to millions throughout india, while position the Dominican republic as the
one of the most remote areas in the world. responding to the government’s work country with the best rural broadband
the region of belterra in pará is home to towards promoting higher education. infrastructure in Latin america.
12 enabLinG communication For aLL