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SMartphones change cities

Consumers expect ICT to drive satisfaction with key aspects of city life
We asked 7,500 smartph...
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Smartphones change cities Infographic (Landscape)

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Smartphone users were asked about their interest in, and the potential development of, 18 new services relating to important aspects of city life. The findings are presented in a ConsumerLab report.

The fast global uptake of smartphones was a market transformation. But smartphone owners have now entered a phase of rapidly diversifying use where they look for apps across all industries. In just three years the mass market will be unrecognizable compared to where we are today. Cities will also need to evolve to accommodate the demand for connectivity, leading to fundamentally different environments in which we live and work.

Previous ConsumerLab research highlighted key areas of city life that citizens are satisfied with, including: shopping, restaurants/cafés, and entertainment/leisure. It also pinpointed areas that they are dissatisfied with, such as care, communication with authorities, and traffic.

The report focuses on understanding what role ICT plays in satisfaction and dissatisfaction with city life. Ericsson has developed 18 service concepts, in order to study how consumers predict future growth patterns for ICT across all key areas.

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Smartphones change cities Infographic (Landscape)

  1. 1. SMartphones change cities Consumers expect ICT to drive satisfaction with key aspects of city life We asked 7,500 smartphone users across Tokyo, Beijing, London, New York and São Paulo about their interest in a range of new service concepts. TRAFFIC COMMUNICATION WITH AUTHORITIES will use a personal navigator service every week Availability of a contextual mobile city service to increase 6 times by 2016 SHOPPING RESTAURANTS/ CAFÉS LEISURE FACILITIES CARE CENTER UPDATE AINMEN RT T 81% CHILD DAYCARE/ ELDERLY CARE ENHANCING SATISFACTION WITH CITY LIFE ENT E ALLEVIATING DISSATISFACTION WITH CITY LIFE TICKETS CI N EM A SP x6 38% 67% want a same-day delivery service of young couples/parents would use a connected food and medicine service Can ICT be incorporated fast enough to keep up with demand from citizens? © Ericsson 2013. Source: Ericsson ConsumerLab. www.ericsson.com/consumerlab Availibility of a restaurant ingredient checker to grow 8 times by 2016 79% ORTS think that a mobile leisure reservation service will be available by 2016