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Mobile broadband for everyone

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In 2015, there were 3.6 billion mobile broadband subscriptions worldwide, corresponding to a penetration rate of less than 50% of world population. We expect mobile broadband subscriptions to more than double from now to 2021, adding 4.1 billion new connections worldwide, which of course represent a great potential for mobile operators.

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Mobile broadband for everyone

  1. 1. Mobile Broadband for everyone
  2. 2. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 2 INNOVATIONEFFICIENCY MBB EXPANDERZERO TOUCH PERFORMANCE FLOW OF USERS three pillars Mobile broadband for everyone
  3. 3. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 3 Capture the next wave >50% of world population still lack Internet access WCDMA WILL BE THE FOUNDATION 70% of the world’s population will have a WCDMA/HSPA smartphone by 2021 >90% of the world’s population will be covered by WCDMA/HSPA in 2021 50% Larger area coverage compared to LTE by 2021 Source: Ericsson & the Ericsson Mobility Report, November 2015 8,000 6,000 4,000 2,000 APAC CEMA WE NA LA 2015 2021 3.6 BILLION 7.7 BILLION +4.1billion Mobile Broadband subscriptions
  4. 4. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 4 Typical DL: Challenges Transformed into opportunities Best in class DL: 2.2 Mbps 3.7 Mbps +70% * Based of a sample of 81 operators average DL speeds ** Based on a global selection of operator roll-out speeds *** WCDMA Forecast in Ericsson Mobility Report Improve Performance* Typical SW roll-out: Best in class: ≈ 9 months < 3 weeks x12 Increase Efficiency** 2015 Pop coverage: 2021 Pop coverage: ≈ 65% > 90% >25% Extend MBB Coverage***
  5. 5. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 5 ERICSSON HSPA INNOVATIONS ERICSSON RECOMMENDED SETTINGS SUPERIOR PERFORMANCE IN LOW AND HIGH LOAD AUTOMATICALLY GENERATING BEST CONSUMER PERFORMANCE Ericsson WCDMA Flow of Users Improved network performance – enhanced user experience ATTACHED STATE SEMI-ACTIVE STATE ACTIVE STATE 2XIMPROVED PERFORMANCE
  6. 6. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 6 VIVO FLOW OF USERS Live results Jose Pedro Nascimento, Networks VP, Vivo Brazil. “We chose this solution because we could provide a better customer experience as well as better usage of network resources.” DROPPED CALL RATE REDUCTION 30% HIGHER UPLINK THROUGHPUT 3x HIGHER DOWNLINK THROUGHPUT 2x IMPROVED USER EXPERIENCE Improved network performance – enhanced user experience
  7. 7. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 7 STANDARDIZED PARAMETERS AND FEATURES IN ALL SITES creating Zero touch WCDMA Flow of Users, industrialized with a Gold Standard UPDATE ONCE PER YEAR GOLD STANDARD ERICSSON RECOMMENDED SETTINGS ERICSSON HSPA INNOVATIONS
  8. 8. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 8 Zero touch WCDMA WCDMA RAN yearly cycle Deploy features Latest SW Release Zero Touch Period Network Maintenance Capacity dimensioning MBB Expansion Gold Standard 1 2 3 4 Efficiency improves which each yearly iteration
  9. 9. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 9 MBB EXpander Apply Ericsson unique innovations Antennas Site power Transport Microwave Intelligent ANTENNA SHARING ADD INTELLIGENT ANTENNA SHARING ON EXISTING GSM 900 SITE Maximize re-use of existing equipment Minimize service impact W900 carries refarmed G900 voice Add W900 no additional power consumption 60% TCO savings 4XREUSE
  10. 10. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 10 MBB EXPANDERZERO TOUCHFLOW OF USERS IMPROVED PERFORMANCE 2X INCREASED EFFICIENCY 3X TCO SAVINGS 60% Bringing Mobile broadband to Everyone
  11. 11. Mobile Broadband for Everyone - Executive Presentation | Public | © Ericsson AB 2016 | February 2016 | Page 11

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