When the biggest football tournament ever unfolded in Brazil in 2014, fans used their mobile phones to share the excitement of every goal, tackle and penalty. So how did operators manage this massive rise in mobile broadband use to deliver the best experience possible?

1. © Ericsson 2014 Source: Ericssonwww.ericsson.com/ourportfolio/telecom-operators/key-event-experience
459
MILLION
91%
Throughout the
event, 26.7 TB
of data traffic
was used
1.5 TB of data was
consumed during the
championship match
alone – the equivalent
of downloading 1,000
full length movies
more than the London
2012 international games
2.5
TIMES
3.5
TIMES
With 64 MATCHES taking place
across 12 cities, mobile networks
were under extreme pressure
AIRPORTS
STADIUMS91% of mobile internet
usage was for accessing
social media sites
For 8 WEEKS, mobile traffic
was 3 TIMES THE NORMAL LEVEL
8
WEEKS
Average attendance at the
matches was over 50,000 – the
same population as a small city
50,00064
MATCHES
HOTELS
AND MANY MORE
REAL-TIME MONITORING
EXTRA SUPPORT
Additional experts proactively
manage networks in real-time
and provide a speedy remedy
Temporary hardware provided the
needed additional coverage and
capacity in and outside the arena
more than the biggest
pro American football
game in 2014
Coverage and capacity move with the crowd
– even in surrounding hotels, transport hubs
and entertainment districts
crowd Capacity1
Going social3
Demand for data2
Key Event Experience4
Maximizing Spectators’ Experience
When the biggest football tournament ever unfolded in Brazil in 2014, fans used
their mobile phones to share the excitement of every goal, tackle and penalty.
So how did operators manage this massive rise in mobile broadband use to deliver
the best experience possible?
4.5 MILLION
phone calls were
made during
the event
The total data
traffic was equivalent
to 48.5 MILLION
photo uploads
75 percent of the fans rated the mobile network performance
equal to or higher than their daily experience.
The outcome was a high performing network where fans
were able to share their once-in-a-lifetime experiences
spontaneously, positively impacting operators’ brands –
a win for all.
The result?