WCDMA mobile broadband potential and innovations
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Ericsson Zero Touch WCDMA – driving smartphone growth on auto.
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WCDMA mobile broadband potential and innovations
- 1. Great potential Catch the next wave 3 1 3.6 BILLION MBB SUBSCRIPTIONS 2015 MBB SUBSCRIPTIONS Developed countries - 87% Developing countries - 39% touch Zero WCDMA ONLINE OFFLINE 100 Million People (Rounded Values) larger area coverage compared to LTE by 2021 will have a WCDMA/HSPA capable device by 2021 will be covered by WCDMA/HSPA mobile broadband networks in 2021 50% >50% 70% >90% WCDMA IS THE FOUNDATION 2 8.000 6.000 4.000 2.000 2015 3.6 BILLION 7.7 BILLION 2021 APAC CEMA WE NA LA GSM/EDGE WCDMA/HSPA LTE 2014 2014 20142021 2021 2021 ~90% ~95% ~65% ~40% ~75% >90% Wcdma SEAMLESS SMARTPHONE EXPERIENCE VOICE & DATA performance, efficiency and innovation TO ADDRESS THE SUBSTANTIAL POTENTIAL PERFORMANCE, EFFICIENCY AND INNOVATION IN WCDMA ARE FUNDAMENTAL. 4 2X 3X FLOW OF USERS ZERO TOUCH IMPROVED PERFORMANCE INCREASED EFFICIENCY Zero Touch Period Latest SW Release Deploy features Gold Standard Widest global reach retained GSM/EDGE LTE WCDMA/HSPA Improved user experiences and faster networks Mass market MBB & seamless smart- phone experience 60%HSPA INNOVATION MBB EXPANDER TCO SAVINGS ANTENNAS SITE POWER TRANSPORT MICROWAVE Minimize service impact Maximize re- use of existing equipment INTELLIGENT ANTENNA SHARING 4XREUSE 2X 2X 3X The Coverage Cell Edge Rate Faster Time to Content HSPA Innovations CREATE MOBILE BROADBAND COVERAGE WITH INTELLIGENT ANTENNA SHARING ON GSM - ONLY SITES of world population still lack Internet access +4.1 BILLION WORLD POPULATION COVERAGE BY TECHNOLOGY Ericsson Unique Features Ericsson recommended settings SEMI-ACTIVE STATE ATTACHED STATE ACTIVE STATE