Network performance is the strongest factor in driving loyalty between users and their operators. As most mobile experiences are inside where connectivity is unreliable, indoor performance will be the next big differentiating factor between operators. http://www.ericsson.com/real-performance/reliable-coverage-wherever-you-are

1. The Application
The User Experience
USERS ARE NOT SATISFiED
with indoor performance
90%
1/2
of the world’s population
lives in cities
INDOOR APP COVERAGE is
a three-dimensional game
50%
Streaming is interrupted
when you leave home Wi-Fi
coverage.
Mobility means moving
between indoors and
outdoors, travelling through
multiple environments.
providing a seamless indoor
and outdoor experience.
Small
cells
72%
78%
Streaming
93%
78%
57%
98%
55%
50%
Throughput
Height
3D
Mo
y
nc
bil
te
La
3D
ity
Wi
pth
dth
De
The Performance of
INDoOR
Indoor app coverage is a combination of
covering height, width, depth & providing
mobility, throughput, latency.
the next opportunity for Real
estate owners & Operators
Office
plazas
Arenas &
Stadiums
Schools &
Universities
Apartment
buildings
Public
transport
Shopping
malls
DAS
Macro
Indoor
97%
Performance
Outdoor
Tech
&
Services
Voice
#REALPERFORMANCE
The three challenges
of indoor experience
The goal is to create a network
1.
Core
Transport
Customer usage frequency
Call is interrupted when you
enter the office building, the
subway or an elevator.
3GPP
Outdoor
SMS
indoor performance
satisfaction is low
of their time is
spent indoors
Indoor
Access
3.
Integration
Integrated
WIFI
It takes an E2E approach
using coordinated small cells
to create great indoor
performance.
In an office plaza, performance
is key for file sharing, video calls,
email & surfing the web.
Radio Dot
2.
Scalability
We believe in
ONE NETWORK
Coordination and integration is our solution.
The Networks
At an arena, performance
is key for voice calls, SMS,
sharing photos & videos.
Pico RBS
The right solution
for the right size of
indoor environment.
20%
Network performance
Outside-In
Network performance is key
to growth & consumer loyalty.
www.ericsson.com/real-performance
16%
Value for money
Ongoing communication
Tariff plans offered
Customer support
The Business
11%
10%
9%
Relative impact of
brand loyalty drivers.