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Social Media Trends for the Professional Services industry

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In late 2016 I was invited to share my top social media trends for professional services at an industry networking event. These are my top 7…

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Social Media Trends for the Professional Services industry

  1. 1. Social Media Trends 
 for Professional Services Erica Stacey, Scout Digital Marketing
  2. 2. Hello! I am Erica scoutdm.com.au @enistico @scoutsocial
  3. 3. 83% trust recommendations of friends and family. 2015 Nielsen Global Trust in Advertising Report
  4. 4. Owned online channels are amongst the most trusted advertising formats. 2015 Nielsen Global Trust in Advertising Report
  5. 5. 66% trust consumer opinions posted online. 2015 Nielsen Global Trust in Advertising Report
  6. 6. 74% identify word-of-mouth as a key influencer in purchasing decisions. Ogilvy/Google/TNS
  7. 7. Word-of-mouth has been shown to improve marketing effectiveness by up to 54%. MarketShare
  8. 8. Australian Social Media Statistics - September 2016 Facebook: 15,000,000 users YouTube: 14,500,000 unique Australian visitors Instagram: 5,000,000 monthly active users LinkedIn: 3,400,000 users Twitter: 2,800,000 monthly active users (approx) socialmedianews.com.au
  9. 9. Traditional networking is changing Personal and Professional networks are changing Personal brand and contacts can be developed online People are searching for services and high quality recommendations through online networks
  10. 10. Focus on 1-2 relevant channels Have a strategy Know your brand Don’t try to be everywhere Or everything to everyone Focus on managing 1-2 relevant channels well
  11. 11. Don’t forget about your own team Have a social media policy Consider and communicate how your team can support the organisation’s social media efforts Social and digital tools can also be used internally
  12. 12. Content is still king Demonstrate your expertise and point of difference Create relevant, original content (blog posts, videos) Share through other channels (social, email) Quality over quantity
  13. 13. Business directories 
 and online reviews People are searching online Listings/reviews rank well Find where you are listed Claim/update listings Monitor and respond
  14. 14. Mobile mobile mobile! Mobile browsing is increasing Check your own Analytics Have a mobile responsive website Mobile activity is usually more action-oriented
  15. 15. Measure, analyse, refine Determine KPIs and what can be tracked Regularly review and record progress Track against strategy and goals Adjust as required Look long term!
  16. 16. Thank you! Erica Stacey (nee Nistico) Scout Digital Marketing 
 scoutdm.com.au erica@scoutdm.com.au @enistico