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Social Media Tools
Scout Digital Marketing
Jen Evison / Social Scout
@JenEvison / @Scoutsocial
Social Media Tools
▪ Social media over the years
▪ Where do you start?
– Understand what platforms your audience
are using...
Facebook & Not For Profits
▪ 14,000,000+ Active Users in Australia
▪ 2,000,000+Australians have indicated an interest in N...
Creating your Fan Page
About your organisation
▪ About Section & Company Information
4
▪ Milestones Section
Quality Graphi...
Example: Australian Red Cross and the About Section
5
Example: Australian Red Cross and Milestones
6
Examples: Organisations and Profile / Cover Photos
7
Example: Similar Page Suggestions Feature
8
Creating your Fan Page
Turn on Direct Messages
Have a physical location?
Sponsors & Partners
Have multipleAdmins of the Fa...
Creating Content, Planning & Scheduling
That 4.00pm feeling…
▪ Say hello to a Content Calendar
▪ “WHAT AM I GOINGTO POST?!...
Example: Facebook Content Calendar
11
Creating Content, Planning & Scheduling
Commit the time
Remember to have a mix for content
12
Utilise the EventsTab
LinkedIn & Not For Profits
▪ 3,500,000+ Users in Australia
– Organisation Awareness
– Find Board Members
▪ Why use LinkedI...
Creating your Company Page
About your organisation
▪ About Section & Company Information
14
Quality Graphics
▪ Company Log...
Example: Company Logo and Feature Image
15
Creating Content, Planning & Scheduling
When was the last time we posted something?
▪ Revisit the Content Calendar
How oft...
Example: LinkedIn Content Calendar
17
Creating Content, Planning & Scheduling
Commit the time
Keep in mind the way LinkedIn posts appear on your Company Page
Re...
Instagram & Not For Profits
▪ 5,000,000+ Monthly Active Australian Users
– The opportunity to tell a story
▪ Why use Insta...
Creating your Instagram Channel
About your organisation
▪ #BrandedHashtag
▪ Bio &Website
20
Quality Graphics
▪ Profile Pic...
Examples: Bio, Website and #BrandedHashtag
21
Examples: Quality Graphics and Profile Picture
22
Examples: Mix of content
23
Creating Content, Planning and Scheduling
That 4:00 pm feeling…
▪ Revisit the Content Calendar
▪ “WHAT AM I GOINGTO POST?!...
Example: Instagram Content Calendar
25
Reporting, Results, Analytics & Insights
Where to start?
▪ LinkedIn: Analytics Section
▪ Instagram: Iconsquare
▪ Content a...
Helpful Apps and Tools
Scheduling, Engaging, Monitoring and ReportingTools
▪ Facebook Pages Manager App, Phonegram
DIY Pho...
If you’re going to remember anything…
Social media is an avenue to build relationships
What does your first impression loo...
Develop
Plan
Implement
Plan
Evaluate
Plan
Make
Changes
Thank you!
Questions?
jen@scoutdm.com.au
@JenEvison / @ScoutSocial
...
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Connecting Up Conference 2015 / Social Media Tools

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Slides from the Connecting Up Conference 2015 / Social Media Tools Session.

A 101 on three of the top social media channels you can use for your NFP organisation.

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Connecting Up Conference 2015 / Social Media Tools

  1. 1. Social Media Tools Scout Digital Marketing Jen Evison / Social Scout @JenEvison / @Scoutsocial
  2. 2. Social Media Tools ▪ Social media over the years ▪ Where do you start? – Understand what platforms your audience are using – Know your organisation’s goals – Know what resources are available to you ▪ Pick the right channel, not all the channels 2
  3. 3. Facebook & Not For Profits ▪ 14,000,000+ Active Users in Australia ▪ 2,000,000+Australians have indicated an interest in NFPs and charities 3
  4. 4. Creating your Fan Page About your organisation ▪ About Section & Company Information 4 ▪ Milestones Section Quality Graphics ▪ Profile Picture and Cover Photo ▪ What does your Fan Page say about you? Similar Page Suggestions ▪ Turn on this feature ▪ Opportunity to connect with potential fans
  5. 5. Example: Australian Red Cross and the About Section 5
  6. 6. Example: Australian Red Cross and Milestones 6
  7. 7. Examples: Organisations and Profile / Cover Photos 7
  8. 8. Example: Similar Page Suggestions Feature 8
  9. 9. Creating your Fan Page Turn on Direct Messages Have a physical location? Sponsors & Partners Have multipleAdmins of the Fan Page 9
  10. 10. Creating Content, Planning & Scheduling That 4.00pm feeling… ▪ Say hello to a Content Calendar ▪ “WHAT AM I GOINGTO POST?!” 10 How often should we post? ▪ Commit to posting three times a week ▪ Create content for one month Evergreen Content ▪ Utilise Facebook’s native scheduling tool
  11. 11. Example: Facebook Content Calendar 11
  12. 12. Creating Content, Planning & Scheduling Commit the time Remember to have a mix for content 12 Utilise the EventsTab
  13. 13. LinkedIn & Not For Profits ▪ 3,500,000+ Users in Australia – Organisation Awareness – Find Board Members ▪ Why use LinkedIn? – Find SkilledVolunteers and Staff 13
  14. 14. Creating your Company Page About your organisation ▪ About Section & Company Information 14 Quality Graphics ▪ Company Logo, Feature Image ▪ What does your Company Page say about you?
  15. 15. Example: Company Logo and Feature Image 15
  16. 16. Creating Content, Planning & Scheduling When was the last time we posted something? ▪ Revisit the Content Calendar How often should we post? ▪ “I need something professional and noteworthy…” ▪ Commit to posting at least once every fortnight 16 ▪ Create content for one month Evergreen Content
  17. 17. Example: LinkedIn Content Calendar 17
  18. 18. Creating Content, Planning & Scheduling Commit the time Keep in mind the way LinkedIn posts appear on your Company Page Remember to have a mix of content 18 LinkedIn Scheduling
  19. 19. Instagram & Not For Profits ▪ 5,000,000+ Monthly Active Australian Users – The opportunity to tell a story ▪ Why use Instagram? 19 – The opportunity to reach new audiences
  20. 20. Creating your Instagram Channel About your organisation ▪ #BrandedHashtag ▪ Bio &Website 20 Quality Graphics ▪ Profile Picture ▪ Mix of images ▪ What does your Instagram channel say about you?
  21. 21. Examples: Bio, Website and #BrandedHashtag 21
  22. 22. Examples: Quality Graphics and Profile Picture 22
  23. 23. Examples: Mix of content 23
  24. 24. Creating Content, Planning and Scheduling That 4:00 pm feeling… ▪ Revisit the Content Calendar ▪ “WHAT AM I GOINGTO POST?!” 24 How often should we post? ▪ Commit to posting at least once a week ▪ Make your posts a priority and publish them live Evergreen Content ▪ Invest in a tool like Schedugram
  25. 25. Example: Instagram Content Calendar 25
  26. 26. Reporting, Results, Analytics & Insights Where to start? ▪ LinkedIn: Analytics Section ▪ Instagram: Iconsquare ▪ Content associated with your organisations goals ▪ Facebook: Insights Section What to measure? ▪ Quantity of fans vs. Quality of engagement 26
  27. 27. Helpful Apps and Tools Scheduling, Engaging, Monitoring and ReportingTools ▪ Facebook Pages Manager App, Phonegram DIY Photography and ImageryTools ▪ Hootsuite, Sprout Social, Schedugram, Iconosquare ▪ Canva, Diptic, Flipogram There are lots of free or low cost tools. Don’t be afraid to try them out. 27
  28. 28. If you’re going to remember anything… Social media is an avenue to build relationships What does your first impression look like? Fall in love with a content calendar, it already loves you Pick the right channel, not all the channels 28 Don’t let this process overwhelm you…everyone has to start somewhere
  29. 29. Develop Plan Implement Plan Evaluate Plan Make Changes Thank you! Questions? jen@scoutdm.com.au @JenEvison / @ScoutSocial 29

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