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Collaborative Blogging for Libraries

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Collaborative Blogging for Libraries

This talk details the innovative development of collaborative blogging at 2 different Maryland library systems, Cecil County Public Library and Enoch Pratt Free Library, and how blogging translated into better internal and external communications.

This talk details the innovative development of collaborative blogging at 2 different Maryland library systems, Cecil County Public Library and Enoch Pratt Free Library, and how blogging translated into better internal and external communications.

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Collaborative Blogging for Libraries

  1. 1. BLOGGING ERICA JESONIS | Cecil County Public Library JESSICA KEYES | Enoch Pratt Free Library collaborative facebook.com/MDLib @MDLibraryAssoc #MLADLA13 Expand your networking opportunities with MLA’s LinkedIn page Get the conference schedule on your device -- Go to m.lanyrd.com and search MLADLA
  2. 2. Who are we? cecil.ebranch.info/blog prattlibrary.org/prattchat
  3. 3. The Big Stuff
  4. 4. What is a blog?
  5. 5. Why would a library want to do this?
  6. 6. Who's in charge?
  7. 7. How do you make this work? Libraries don't traditionally do public relations and external marketing like this…
  8. 8. Manage the Beast
  9. 9. How do you build a team of bloggers?
  10. 10. How do you manage the team?
  11. 11. How do you figure out what to post?
  12. 12. What editorial or style guidelines do you follow?
  13. 13. How do you promote your blog?
  14. 14. What are some best practices to get started?
  15. 15. Our Big Takeaways
  16. 16. Were there any unexpected benefits?
  17. 17. Were there unexpected challenges?
  18. 18. ...and how did you deal with it? What have you tried that didn't work...
  19. 19. What makes a library blog not just good, but fantastic?
  20. 20. What makes a library blog suck?
  21. 21. THANKYOU! Erica Jesonis ejesonis@ccplnet.org Cecil County Public Library Jessica Keyes jkeyes@prattlibrary.org Enoch Pratt Free Library

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