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Mattel, Inc 
Case Study: The Issue of Toy Safety
Topic Index 
A. Introduction: 
- The Company 
- The Issues 
B. Who Was Affected: Stakeholder Analysis 
C.How the Issue Was...
History: The Company 
Mattel, Inc., is one of the largest toy 
manufacturers in the world. They produce a 
large product l...
History: The Issue 
Lead paint was found on one of Mattel’s 
products. This lead to an investigation that 
prompted three ...
History: The Source 
The investigation found several Chinese 
companies that they had hired to produce some 
of their prod...
Who Was Affected: Stakeholder Analysis 
● Mattel 
● Mattel’s consumers 
● The United States government 
● The Chinese gove...
How the Issue Was Handled 
Upon notice of the situation an investigation 
was made and when the extent of the damage 
was ...
Was the Response Appropriate 
Yes, the response was appropriate. The 
company took every step necessary to keep 
people sa...
Could This Issue Have Been 
Avoided 
It is hard to determine if this issue could have been 
avoided. I think the legislati...
References: 
Lawrence, Anne; Weber, James (2013-01-01). Business and Society: Stakeholders, Ethics, Public 
Policy, 14th e...
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Mattel presentation

  1. 1. Mattel, Inc Case Study: The Issue of Toy Safety
  2. 2. Topic Index A. Introduction: - The Company - The Issues B. Who Was Affected: Stakeholder Analysis C.How the Issue Was Handled D.Was the Response Appropriate E. Could This Issue Have Been Avoided
  3. 3. History: The Company Mattel, Inc., is one of the largest toy manufacturers in the world. They produce a large product list that includes the Barbie, Hotwheels, and some FisherPrice brands. The company has a rigorous labor policy that ensures that their employees are of age, paid well, safe, and healthy.
  4. 4. History: The Issue Lead paint was found on one of Mattel’s products. This lead to an investigation that prompted three major recalls. Most of these recalls were for containing lead paint, but another recall was issued to take toys containing magnets that could be dislodged off the market and out of homes.
  5. 5. History: The Source The investigation found several Chinese companies that they had hired to produce some of their products were in turn outsourcing the painting labor. Though the contractor supplied safe paint the subcontractor used lead paint instead. Several other similar cases were reported underlining the need for increased regulation in Chinese manufacturing.
  6. 6. Who Was Affected: Stakeholder Analysis ● Mattel ● Mattel’s consumers ● The United States government ● The Chinese government ● Regulation Committees and Groups o Including: Consumer Product Safety Commision, International Center for Corporate Accountability, Consumers Union, American National Standards Institute, Toy Industry Association ● Toys “R” Us and related distributors
  7. 7. How the Issue Was Handled Upon notice of the situation an investigation was made and when the extent of the damage was identified a recall was issued. Both governments followed up with new legislations so that the problem can be addressed at both ends and prevented in the future.
  8. 8. Was the Response Appropriate Yes, the response was appropriate. The company took every step necessary to keep people safe including informing the public about the problem. Their interest was geared towards the safety of their consumers and less about saving face or saving money.
  9. 9. Could This Issue Have Been Avoided It is hard to determine if this issue could have been avoided. I think the legislation and increased regulation will undoubtedly help the situation. Mattel did already have a policy in place to prevent this issue and even provided safe paint, but the company still decided to break policy and use the wrong paint. I think increased government regulation of manufacturers will help this issue significantly.
  10. 10. References: Lawrence, Anne; Weber, James (2013-01-01). Business and Society: Stakeholders, Ethics, Public Policy, 14th edition (Page iii). Business And Economics. Kindle Edition.

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