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  1. 1. Eric Wagner User Experience Designer Open here
  2. 2. About Me Who I am and what I like Hi there, I’m Eric I'm a User Experience Designer and I’m insatiably curious. I’ve tried my hand at everything from marketing to advertising, and I have chosen to pursue what I am 
 deeply passionate about. User experience design is more than just designing for users. It’s designing for people—error-prone, emotional and imperfect people. I care about asking why. I care about solving problems. I 
 care about designing for intuition. Things I like Check out this picture of me! Concerts Self-Improvement Psych Thrillers Asian Food Design Satire
  3. 3. My Process How I get things done Research Ideate Design Test Iterate!
  4. 4. t
  5. 5. t tSelf Hackathon Objective This was a three-week client project in which the client wanted to increase user engagement, merge its four existing websites, and draw more visitors to their live workshops. Self Hackathon provides online programs, live workshops, and corporate training in a variety of self- improvement topics in order to hack your mind, rewire your brain, and upgrade your life. My Role As design lead for this group project, I was responsible for creating all client- ready documentation, including the style guide, designing all wireframes in varying fidelity, and creating, testing and iterating with the interactive prototype. I conducted usability testing, synthesized research, and created deliverables including a comprehensive research report, user flows, journey map, wireframes, and an interactive prototype showcasing our final design. Solution We redesigned the website, consolidated its digital entities, and presented our process to the client. The client was not only blown away by our work, but asked us to continue working with the company after we graduated from General Assembly. Client Project
  6. 6. t Competitive Research Three of four competitor sites have an explicit link in the primary navigation explaining how or why their product or service works. All competitors have multiple calls to action varying from logging into member portals to starting/signing up for the service. Contextual Inquiry I've done a hackathon, where there's a developer and a creative for 24 hours. Is that this? I need more information to understand what it is before signing up. . . It’s hard to tell how to get involved. I feel like I closed out of the modal so 
 now I can’t sign up. Do you just show up to things? Seems more self-help-y. I can’t think of how [science] would be related. When I think ‘scientific,’ I think primary source, from a journal, from a doctor, maybe
 a study. Clearly explain the meaning behind the term “hacking” Provide information about the service upfront so users feel knowledgeable about it - Show data and citations to back scientific claims 
 - Showcase credentials of research, experts and founder Takeaways Actual user statements “ “ “ Response
  7. 7. t Information Architecture Through user testing, we devised a new primary navigation and renamed Live Events to Workshops. Affinity Mapping All interviewees were high-level professionals who were interested in self-improvement, and had either taken a class or used a product related to self- improvement at least several times this past year. Personas Charles Nyssa Self-improvement is holistic, and she believes everyone has his/her own path towards it. Professional self-improvement is directly correlated to success in his personal life.
  8. 8. t Wireframe Iterations Journey Map After attending workshops, users mentioned it was difficult retaining and finding time to practice techniques they learned. By sending users a notification directing them back to the site to a workshop recap page, we close the circle, support users in continuing these practices, and emphasize long-term benefits of premium content. Home page iterations from initial sketches to final design!
  9. 9. t Content Strategy 4 1. We created an icon system to establish consistency with corresponding information. 2. What I’m Reading shows Patrycja is down-to-earth and 
 still learning too. 3. We provide transparency and structure in describing the online program and the feedback loop. 4. We encourage users to test their confidence upfront to sample what kind of feedback they’d receive, then prompt them to sign up. 2 1 1 3 4 4
  10. 10. t t Recurring Payment Feature Kickstarter Objective This was a two-week project in which we were tasked with designing a recurring payment feature for popular crowdfunding site, Kickstarter. 
 My Role As project manager, I focused on managing our schedule, research, 
 feature definition, design, and testing. As UX designer, I built and tested the prototypes at varying levels of fidelity. 
 I led and collaborated in user research methods including affinity mapping, persona development, and feature prioritization. Solution Creators should be able to launch projects that provide the option for recurring payments, and backers should be able to discover and fund these projects.
  11. 11. t From our brief and our competitive analyses we determined we needed to conduct user interviews with project creators, backers, and a third group, subscribers, aka people who subscribe to services like Birchbox. User Research Personas Backer Pat the Sympathetic Supporter Creator Maki the Friendly Philanthropist Kathryn the Scrupulous Saver Subscriber User interviews provided us with deep insights into the pleasures, pains, contexts
 and behaviors of our users. “ My friend sent an email blast, ‘I don't normally do this. . . sorry everyone.’ Response: Design message templates to 
 ease feeling of shame when asking others 
 for donations Actual user statement:
  12. 12. Design Charrettes We used a method called design charrettes to concept designs to facilitate individual maximum creative input to then discuss and give feedback, ending in a combined maximum creative output. My wireframes were featured in this Instagram account! I sketched and tested these wireframes to see if users could navigate the newly integrated features. Sketching
  13. 13. Hi-Fi Wireframes I was responsible for creating the wireframes through each iteration. This is the user flow of creating a templatized message. 1. Select project you want to update 2. Choose type of message you want to write 3. Select recipients of your message 4. Edit the template to your liking Drag and drop widgets to customize and brand your message! 5. Preview your message before sending
  14. 14. t
  15. 15. t LinkedIn This was a two-week project in which we solved any problem we saw in the world using design. We created an opportunity for professionals to give back to their community, practice teaching and recruit talent in order to help their passion projects come to life. Those with less experience can work on real projects under professionals in their desired field while gaining practical work experience. Objective My Role This was a very collaborative effort, and as UX Designer, I focused on the technical background research, competitive research, concepting, and interpreting data from user interviews. I created the hi-fi clickable mobile prototype through multiple iterations and testing as well as the user journey map. Solution We designed a native iOS app that provided a platform for people with similar interests to connect and collaborate in person to help passion projects and side projects come to life. LinkedIn Projects
  16. 16. t Since there were not many competitors of LinkedIn’s scale in this untapped niche market, we compared companies who excelled in one aspect of our product. Competitive Research Professional Social Networking Portfolio Hosting/Job Posting Mentoring Grip Shapr Coroflot Behance College Mentors for Kids CollegeMentors.org User Interviews Through user interviews, five out of seven users mentioned they learn best while applying skills, particularly in group projects. Four out of seven users mentioned that a sense of community is helpful to learning. Showing interests helps personalize profiles Background checks provide reassurance for mentees Takeaways Displays credentials to establish experience level
  17. 17. t We created two personas based on our user interviews, to help guide us in our design direction. Personas Journey Map Feature Prioritization Using the Moscow Method to cater to our personas, we decided what features we must, should, could and won’t design in order to create our MVP. I created this journey map to illustrate the user experience before and after using LinkedIn Projects. Before the advent of LinkedIn Projects, people wanting to pursue their passion projects had no way of connecting with other like-minded, talented people to work with. Once they use the app, people can find others who complement their skill set while acquiring new skills from each other in order to realize their passion projects.
  18. 18. t Annotated Wireframes 1. Project details at a glance 2. Relevant user information stands out 3. View the activity of your connections at a glance 4. View past, current and saved projects 5. Press floating action button to create a new project 6. Profile information can be populated from LinkedIn’s API 7. As a project creator, you can view pending and approved applicants, and project details 8. Creators can view applicant details to coordinate collaboration 1 1 2 3 3 4 5 6 7 8
  19. 19. t Hi-Fi Wireframes Participants were recruited from our team’s research pool, as well as at random, to maintain continuity while creating opportunities to observe new behaviors. I created and tested the hi-fi prototype with these screen designs. Branding In order to brand our app as separate but still associated with LinkedIn we created and tested various names and logos for our app before deciding on the final version. Usability Testing
  20. 20. Tools What I use to get things done Wireframing Prototyping Collaborating What I’m learning Learning new stuff is cool.
  21. 21. Contact How to reach me ericwagner1017@gmail.com 954.288.4090 /@eric.wagner Follow me on the ‘Gram! Thanks! /ericjwagner @swagner1017/ericwagner1017

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