1. Eric Shurtliff Personal & Confidential Page 1 of 3
Resume Of
ERIC SHURTLIFF
9311 N FM 620, STE 260 / Austin, Texas / (602) 421-3332 - SHURTLIFF@COX.NET
EXECUTIVE SUMMARY
Proven record of accomplishments in international executive level management, across multi cultural, organizational, and skill-levels. Proven ability to accurately forecast
and manage complete P&L responsibilities, divisional operations, control operational expenses, and reduce costs. Accurately document and report divisional status to
board of directors. Successfully managed and grew divisions through vision and team building management styles. Demonstrated ability to determine and forecast market
trends, design, developed and introduce new technologies and products. Successfully manage and drive sales and marketing efforts to exceed sales goals and increase
gross margins. Extensive domestic and international customer and management interface with “C” level executives and key decision makers on specifications, budget,
pricing, contract negotiations, and international joint venture management. Demonstrated ability to develop and manage multiple projects in a fast-paced volatile
environment. Strong results-oriented executive presence with team building leadership and expertise. Problem solving & overcoming objectives, results oriented. Self &
team and customer motivating.
AREAS OF EXPERTISE
 Team Leader Skills, Trainer and Motivational.
 Ability to Overcome Customer Objections to Purchase and Pricing.
 Strong Expertise in Providing Total Customer Satisfaction and Brand Loyalty.
 Expert in Building a Brand, which is Recognizable and Discussed Across all Social Media Platforms.
 Domestic / International Contract Negotiation / Joint Ventures / Alliances / Partnerships / Licensing
 Domestic / International Business Development
 Domestic / International Account Management
 Cross-Cultural International Relations
 Cross-Cultural / Functional Team Building & Leadership
 Strategic Planning, Vision, Direction, Implementation
 Product Conception / Design / Cross-Cultural Development / Global Implementation
 Global Marketing Analysis & Territory Development
 Project Management
 Start-Up Operations / New Product Launch / Divisional Turnaround
 Sales Forecasting / Planning / Budget / Profit & Loss Responsibility
 Supply Chain Management / Purchasing / Buyer
CORPORATE CONTRIBUTIONS
 Successfully founded Product Support Services, Inc., and guided it through evolution and sustained growth for 12 years. Company became a sole source
provider to many disk drive and device manufacturing companies such as IBM, Conner Peripherals, LTX Trillium, Maxtor, Applied Materials, Read-Rite,
Komag, etc.
 Successfully lead Seagate Technologies worldwide Ozone Depleting Substance (ODS) elimination division in the development of alternative cleaning
processes, equipment design and implemented worldwide under budget and ahead of mandated schedule.
 Developed a PVA cleaning brush for glass and aluminum disk substrates and silicon wafer cleaning, generating sustained annual revenues over $5 million with
gross margins exceeding 65%, with no capital startup investment. At that time, SpeedFam did not produce or supply any PVA products. SpeedFam-IPEC
purchased the manufacturing company and now manufactures PVA internally.
 Successfully managed and led the design, development, and manufacturing of the “Capella” wafer cleaner, which became the enabling cleaning technology for
the Auriga-C CMP tool.
 As General Manager of SpeedFam, I successfully managed the domestic and international design, development, and manufacturing of the “Neptune” laminar
flow disk media and HDD parts cleaner, providing new equipment platforms for diversification into various markets and applications and became the enabling
technology for glass disk media production. Introduced, marketed and sold the “Neptune” laminar flow cleaner technology into the marketplace and secured a
six tool first order, which produced revenues of over 15 million dollars the first year introduced.
 Conceptualized, designed, engineered and manufactured scrub-under-immersion technology used for precision cleaning of disk media substrates. This
technology has become a standard for new equipment and retrofits in installed equipment. Benefits are higher customer yields, cost reduction, and improved
product quality. This technology also extended the life cycle of the equipment marketability.
 Accredited with (5) five international patents for: Wafer Cleaning Apparatus, PVA Brush Center Core Design, PVA Exoskeleton Brush Design, Ultrasonic
Cleaning Apparatus, etc. Additional patent submissions are currently in process. Complete list of patent filed and pending are available upon request.

2. Eric Shurtliff Personal & Confidential Page 2 of 3
PROFESSIONAL EMPLOYMENT PROFILE
Schumacher European Mercedes-Benz Sales and Leasing Representative 2005 – 2015
 Responsible for sales and leasing for Mercedes-Benz and the customer’s overall customer buying experience. Presented vehicle technologies, features and
benefits. Designed and negotiated lease and financing structures with customers. Successfully overcome buying & pricing objectives. Team leader and
motivational. I am Master and AMG Certified within the Mercedes-Benz origination. Extremely high grosses, Trade-in UL and high monthly volumes. Achieved
monthly, quarterly and annual bonuses over 90% of the time.
Mercedes-Benz of Chandler Sales and Leasing Manager 2003 - 2005
 Responsible for sales and leasing for Mercedes-Benz and the customer’s overall customer buying experience. Present vehicle technologies, features and
benefits. Designed and negotiated lease and financing structures with customers. Especially strong in maintaining a friendly atmosphere when handling
objections & negotiating pricing. Trained and motivated additional sales associates and work within a team environment to achieve higher sales volume, loyal
customer satisfaction and higher grosses. I possess exceptionally strong communication skills, which are tailored when working with sales associated and/or
customers. Assisted sales associates with sale negotiations with customers (The Turn) to insure a successful negotiation. Master and AMG Certified within
the Mercedes-Benz origination.
ICD/Heateflex Vice President, International Sales & Marketing (Consulting) – (Semi Retired) 2002 – 2004
 Responsible for budget, P&L, market analysis, sales forecasting, operational analysis, and product marketing introduction. Built and managed an aggressive
sales & marketing team for domestic and international markets through team building management style, reorganization, and personal development.
Negotiated specifications, budgets and pricing with “C” level executives. Achieved increased sales, improved margins, and marketing productivity. Developed
domestic and international sales territories and sales representative organizations. Conducted sales and technology training. Brand Management and product
identification.
SpeedFam-IPEC General Mgr. / Director of International Business Development / Global Account Mgr. 1994 – 2002
 General Manager Responsibilities included managing a global division consisting of a large team of managers, designers, engineers, manufacturing, sales and
marketing. Responsible for developing and executing department operational and development budgets, accurately forecast and reduce operational and
manufacturing costs. Operated this division efficiently and effectively in a results-orientated environment. Developed strategic plans, product development
roadmaps, determining global market trends, develop technologies, and product introduction, marketing and sales into global markets.
 Responsible for business development, global management, and implementation of essential research and development programs, which have provided
enabling technologies and competitive advantage to SpeedFam-IPEC by analyzing future market trends and developing next generation equipment and
processes to meet those trends. (Capella, Immersion Scrubber, PVA Brush, Neptune Laminar Flow Cleaner, etc.) Publish scientific papers and spoke at
technical conferences. Developed and patented enabling technologies with competitive advantages. Responsible for negotiating vendor agreements and
licensing agreements with key “C” level vendors and customers for essential enabling technologies, which give SpeedFam-IPEC a competitive advantage.
 Director of Business Development and Account Management responsibilities included establishing future global market trends, sales forecasting, new product
introduction, marketing and sales, cost analysis, specification development and multi-million-dollar budget and pricing negotiations with “C” level executives and
key decision makers, while still maintaining desired revenue margins. Conducted technology presentations, product demonstrations, process development
studies, specification and technology reviews, and factory runoff inspections. Coordinated international manufacturing logistics, infrastructure requirements,
installation and customer acceptance. Continued customer support and satisfaction.
Forward Technology Senior Executive National Sales Manager 1992 - 1994
 Responsible for budget, P&L, market analysis, sales forecasting, operational analysis, and product marketing introduction. Built and managed an aggressive
sales/marketing team for USA and international markets through team building management style, reorganization, and personal development. Negotiated
specifications, budgets and pricing with “C” level executives. Achieved increased sales, improved margins, and marketing productivity despite unfavorable
market conditions, severe product quality, development, and regulatory agency problems.
Seagate Technology Executive Senior Mgr, Equipment & Process Development 1990 - 1992
 Responsible for managing a dedicated team of process and design engineers in Seagate Technologies worldwide ozone depleting substances (ODS)
elimination program to meet compliance requirements with Montreal Protocol CFC Reduction. Developed and designed new aqueous precision cleaning
equipment and processes to replace existing CFC systems in worldwide production lines. Developed specifications and re-qualified production for all products.
Designed and implemented supporting facility infrastructure such as water treatment and distribution, waste stream treatment centers and integrated
manufacturing automation. Negotiated worldwide vendor contracts, procured equipment purchases, and coordinated global logistics. Effectively communicated
and reported progress directly to divisional Presidents. Successfully forecast and managed budgetary responsibilities and timelines. Coordinated and
implementation retrofit schedules around manufacturing and production to make the transitions transparent and not effect yields.
Product Support Services President / CEO / Founder 1982 - 1994
 Founded Product Support Services Corp. to provide specialized services to fill a niche market need in the disk drive, media and device manufacturer markets.
Customers included IBM, Maxtor, Conner Peripherals, LTX Trillium, Seagate, Etc. Company began by providing hazardous regulated contracted services and
support. Company quickly expanded to include custom precision cleaning equipment sales, design, and manufacturing, service and support. Integration and
automation of production lines, technology consulting, technology seminars and classes, training and clean room operations planning and design.
Branson Ultrasonic Senior Manager Field Service Support 1982 - 1990
 Managed west coast service operations for Branson’s ultrasonic cleaning and welding equipment. Responsible for the warranty and customer pay repair and
service of ultrasonic cleaning equipment, vapor degreasers and ultrasonic welding equipment. Integrated retrofits and equipment modifications. Consulted
with customers on process development, equipment operation and proper use. Supported sales and marketing efforts, trade shows. Managed parts inventory
and ordering, scheduling, customer interface, vendor management, etc...

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Education / Certificates / Accomplishments
 Rapport International – 2002 Master Graduate
o Power of Communication
o Power of Motivation
o Team Building
o Leadership
o Leadership II
 UC Santa Cruz, Extension – 1983~1985 - Santa Cruz, CA
(Certificate Program)
o Toxicology
o Chemistry
o Regulatory Framework
o Principals of Hazardous Waste Management
 Stanford Extension Program – 1985~1990 – 450 Serra Mall, Stanford, CA
(Certificate Program)
o Robotics - Principals and Framework.
o Ladder Logic
o Stepper Motor Logic and Programing
Certification and Registrations
o NAUI Certification – 1983 – Montclair, California
o PADI Certification – 2005 – Phoenix, Arizona
o Master Certified – Mercedes-Benz
o AMG Certified – Mercedes-Benz
Patents Awarded:
 Accredited with 5 international patents.
o United States Patent Number – 6,006,391
o United States Patent Number – 5,870,792
o United States Patent Number – 5,950,327
o United States Patent Number – 5,899,216
o United States Patent Number – 5,975,094
AVAILABLE FOR TRAVEL AND/OR RELOCATION
Notes: