Germany Project (1).pdf
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Germany Project (1).pdf
- 1. The Logistics of Global Sporting Events
- 3. The 5 main areas of Olympic Logistics 1) Warehouses 2) Freight 3) Transportation Infrastructure 4) Venue Infrastructure 5) Athlete Transportation
- 4. Definitions 1) Warehouses - Encompasses all the varied, complex factors – organization, movements, and management – involved in warehousing 2) Freight - The overseeing and management of a cost effective operation and the delivery of goods 3) Transportation Infrastructure - Logistics of how the city builds up infrastructure to transport spectators around the city and to the games 4) Venue Infrastructure - Logistics of how the city builds the venue to hold the games 5) Athlete Transportation - Logistics of how countries transport their athletes to the games
- 5. Warehouse Logistics London 2012 ● Named UPS the “Official Logistics Partner of the Olympics” ● Moved over 30 million items during the games Process ● Inbound: Processed, x-rayed and sorted ● Outbound: Planned, loaded and sent to one of the 37 venues
- 6. Warehouse Logistics London 2012 Stores or Malls within the security checkpoints had trouble getting their goods in Quickly adapted and began using consolidation Westford Stratford City Shopping Center ● very close to the Olympic Park ● Worked with DHL to set up a consolidation center 8 miles away which fell outside the security zone ● Cut the number of trucks serving the center by 82%
- 7. Freight London 2012 ● Increased Congestion ● Restricted Road Activity ● Higher Security Rio de Janeiro 2016 ● Underdeveloped expressway system ● Mountain areas make it hard to build rails ● Limited transportation Major problems faced before the Olympics
- 8. Freight London 2012 Key adjustments they made ● Heavier use of trains, barge, pedal bikes ● Started sending runners with drivers to deliver the package on foot the last mile or so ● Roads could be closed at a moments notice so driver’s given daily briefings and twitter feeds were set up with the most up to date information
- 9. Freight Rio de Janeiro 2016 Changes made ● Different zones in Brazil being connected such as South Zone to Barra ● The metro and Light Vehicle Rail system (VLT) developed for Olympic Games ● Extended rails over 16 km, 125 new stations ● Over 700,000 more transport journeys made every day ● First Brazilian city for its airport and city center to be connected by rail ● Railways are now used by citizens daily
- 10. Transportation Infrastructure London 2012 “Olympic Route Network” ● A designated stretch along roads reserved for members of the “Olympic Family” ● Idea first introduced at the 2000 Olympics in Sydney, Australia ● London has over 9k miles of road network ○ Turned 103 miles (about 1%) into the Olympic route ○ 30 miles of that into “game lanes“ designated for athletes and officials
- 11. Transportation Infrastructure Rio de Janeiro 2016 ● Transportation modes did not pass through impoverished areas ● Going from the athlete’s village to the stadium often took over an hour ● Athletes often forced to walk back to the village ● Problem with bus transportation and security ● A bus of journalists got attacked during the games ● A newly raised Rio bike path collapsed, killing two people
- 12. Athlete Transportation - Tokyo 2021 Sent athletes on a ship that normally transports seafood and express mail Were forced to send athletes on a connecting flight through Deha, Qatar Had to fly from Kingston to Miami to London to Tokyo Had to scramble to get flights on Deutsche Lufthansa Ag after their flight to Toronto via Air Canada was canceled last minute
- 13. Athlete Transportation Tokyo 2021 325 Horses (247 Showrunners, even terms, and dressage horses + 78 horses for Paralympic games) Flew on a Emirates Sky Cargo Boeing 777F ● 59 Grooms, 20 tons of horse feed and water, 100 tons of special equipment
- 14. The Horses’ Flight 2 Hours on Ground Liege, Belgium Dubai, United Arab Emirates Tokyo, Japan 6 hours 9 Hours 11 Minutes
- 15. Venue Infrastructure Rio de Janeiro Building the Stadiums ● 14 newly built venues ● 32 total venues set for athletes to compete at ● Spent over $12 billion constructing all venues ● 77,200 residents from neighboring towns forcibly displaced ● Rio decided to destroy impoverished towns ● Rio worried about tourists seeing impoverished zones ● So focused on
- 16. Venue Infrastructure Olympic Village - Rio 2016 ● Built on 185 acres ● The Olympic Village had instances of leaky pipes, flooding, and no electricity ● Some Australian athletes refused to move in ● Had to clean out lagoons for water sports, being highly polluted ● Posed safety hazard to athletes competing
- 18. Transport is the lifeblood of the FIFA World Cup. It has always been identified as one of the key areas of the tournament” CEO of the 2010 organizing committee & current president of the South African Football Association, Dr. Daniel Jordaan
- 19. 2019 Women’s World Cup
- 20. 7 R’s of Logistics 1. Right Product 2. Right Quantity 3. Right Condition 4. Right Place 5. Right Time 6. Right Customer 7. Right Price
- 21. The Day Before… - A day before the opening match, France v South Korea, fans received an email asking fans to download their e-tickets - Causing confusion, as tickets had been available for download since the previous month - Fans who disregarded the email, were not able to scan their previous tickets. - Required stadium staff help, outside staff did not know where to send patrons.
- 22. Match Day - Security: Understaffed & not enough female security guards - Stadium required that F patrons see F security, and M see M security - Severe lack of female security, especially considering this is a women’s sporting event - Seat allocation separating families / friends “This was a family trip and we can’t even sit together. What a disappointment. Not a happy customer” - Mike Swanson, a fan with his 3 children at the tournament
- 23. FIFA’s Response…
- 25. Merch - No pins available; popular keepsake - Merch stands in hidden corners of the stadiums - Only one shirt available for little kids, with the official bird mascot - Le Havre Stade Oceane; merch at the back side of the stadium - Parc de Princes in Paris; 45 minute wait
- 26. Food and Beverages Food and beverage repeatedly ran out by the half A fan noted his ‘98 experience to France for the men’s World Cup, noting how amazing the fan village and entire country was set up for visitors. He could not say the same for the 2019 WWC “Lines for concessions in the stadiums were just as long as those for merchandise, and many had to miss a lot of gametime just to get something to eat. The lack of alcoholic drinks in stadiums added to the list of shortcomings,”
- 27. No Changes Made “Even after Stade Océane ran out of food during USA v. Sweden, when a sold-out crowd filled the same stadium five days later for France v. Brazil, they ran out again, just before halftime.”
- 28. The Stats 263.62 million unique viewers: USA vs Netherlands Final (2019) Average live match audience over the 52 games of 17.27 million viewers, crushing the 2015 live audience viewership of 8.39 million The growth from the 2011 WWC to the 2015 WWC was also immense, leaving people confused at the lack of preparation. 2011 Viewership: 63m 2015 Viewership: 86m Where was the forecasting? - Focus Groups - Past WWCs
- 29. These oversights are solvable, which begs the question: Why weren’t they addressed during the planning stages of the tournament? - Sexism - First WWC in ‘91, first men’s game in ‘30 - Underestimating the audience at hand and growth within the women’s game Every World Cup is a new opportunity to showcase the world’s best and bring people together with something that transcends language and time— football. Creating a positive experience for visitors can turn casual fans into consistent fans.
- 30. 2022 World Cup
- 31. A complex logistical challenge ● Qatar is a country smaller than the state of Connecticut ● 1.5 million fans are expected to descend on the country ● That is about half of Qatar population ● Because of this the country had to figure out ○ Where will all of these people stay? ○ How will all of these people travel within the country? ○ What stadiums will these people go to? ○ How will we get all of the materials we need? “The main problem is congestion. We have spoken about 1.2 million people coming to Qatar”-Matthew Phelps, GWC logistics
- 32. Infrastructure Preparedness ● Has built 7 new stadiums ● Set to build 6,000 km of roads on top of the previously existing 2,500 km of roads ● Is set to more than double the amount of hotel rooms from 21,000 to 60,000 ○ To maximize space, officials have chartered two MSC cruise ships, which will provide 3,898 cabins during the games
- 33. But will the Infrastructure really be ready? ● As of right now there are only around 33,000-34,000 hotel rooms in Qatar ○ A few people may also have the option to camp in the desert if rooms are unavailable “We have always viewed the ability to camp as an offering of traditional Qatari hospitality, not as a solution to accommodate shortages- Supreme Council of Qatar ○ Qatari people do not want to welcome people into their homes ○ They are trying to plan on people commuting to Qatar but that is difficult
- 34. Supplies ● They have hired a logistics provider called GWC ● Supplies will need to get transported ○ 3,240 soccer balls will be transported ○ 36 truckloads of camera equipment ○ 3.1 million food and beverages ● 19 logistics centers with 4 million square meters of warehousing space “Looking at the geography of Qatar we are well positioned between the industrial areas and the business clusters making it easy for the logistics to happen”- Syed Maaz Chief Business Development Officer at GWC
- 35. 2006 World Cup
- 36. Built upon pre-existing transportation infrastructure ● Improved the public transportation system ○ The DB added 370 long distance trains ● Added to an already extensive road network ○ Added 370 km of roadways around host cities ● Had people arrive by different transportation ○ Signaling on ticket would tell you how to arrive to the stadium
- 37. Solving other logistical issues ● Utilized 25,000 volunteers ○ Mainly helped with ticketing and getting people to the stadium ● Increased the proportion of water reserves derived by rain ● Spectators were given reusable cups to try and resolve trash issues