The LA technology scene has come along way in the last few years. This deck offers a comprehensive overview of the Los Angeles technology and venture landscape in 2018. It covers the players, investors, history and future of LA tech, as well as leading sectors such as e-commerce, online media, e-sports, VR & AR, aerospace, gaming and more.

1. @AMPLIFYLA
ERIC PAKRAVAN | @EPAKRAVAN
2018 LA TECH SCENE

2. 2 @AMPLIFYLA
VENTURE CAPITAL LANDSCAPE
'06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16
$80B
$60B
$40B
$20B
$100B
U.S. VC ACTIVITY BY YEAR
80K
60K
40K
20K
100K
AMOUNTRAISED($)
(#DEALS)
SOURCE: PITCHBOOK
U.S. venture activity has rebounded 3x since the lows of the post-dotcom boom days

3. 3
This rebound in VC funding has brought with it a few
notable changes…
@AMPLIFYLA
VENTURE CAPITAL LANDSCAPE

4. 4
VENTURE CAPITAL LANDSCAPE
'04 '05 '06 '07 '08 '09 '10 '11 '12 '13 '14 '15 '16 '17
16
18 18
21
19
17
19
20 21
26
31
39
36
39
7 7 7 7 7 6 6 7 8 9
11
13
15
16
4
3 4 4 4 5 5 5 6 7
Seed Series A Series B
$40M
$30M
$20M
$10M
MEDIAN PRE-MONEY VALUATIONS BY SERIES
@AMPLIFYLA
SOURCE: PITCHBOOK DATA
Seed has become the new Series A…and Series A is the new B round
New technologies (e.g. AWS, Shopify, and the App Store) have lowered the costs
of launching an internet business, and in part helped raise the bar for attracting capital1
1Jeff Jordan, Andreesen Horowitz

5. 5
LOS ANGELES TECH LANDSCAPE
LOS ANGELES VENTURE CAPITAL
FUNDING RAISED IN L.A. & O.C.
L.A. GRADUATES MORE ENGINEERS THAN ANY
OTHER METRO IN THE UNITED STATES.*
$4B
$3B
$2B
$1B
*ACCREDITATION BOARD FOR ENGINEERING & TECHNOLOGY
$5B
@AMPLIFYLA
SOURCE: CB INSIGHTS *EXCLUSES SNAPCHAT
2009 2010 2011 2012 2013 2014 2015 2016
$5B in 2016
COMPANIES
FUNDED (2017)
376
EXITS (2016)
80
Acquired by Facebook ($2B)Acquired by Apple ($3B)
Acquired by Unilever ($1B) IPO ($24B)
RECENT EXITS / IPO
Los Angeles has the 3rd largest GDP in the
world after Tokyo & New York.
TOKYO
NEW YORK CITY
LOS ANGELES
SEOUL
LONDON
1
2
3
4
5
SOURCE: BROOKINGS INSTITUTION 2015
$1.62T
$1.49T
$928B
$903B
$831B
MASSIVE LOCAL ECONOMY
Those same technologies have made it possible to launch multi-billion dollar technology
companies outside of traditional tech hubs like Silicon Valley & Boston
LA’s wealth of resources have turned it into a serious technology center

6. 6
VENTURE CAPITAL IN LOS ANGELES
@AMPLIFYLA
METRO
TOTAL VC FUNDS
RAISED SINCE 2006 ($B)
2.7
1.5
1.9
3.4
4.8
35.5
7.7
117.8
Los Angeles
San Diego
Austin
Chicago
Washington DC
San Jose
Seattle
San Francisco
43.6New York
41.2Boston
TOTAL VC INVESTED
SINCE 2010 ($B)
21.3
9.4
6.6
8.3
8.2
43.3
8.4
101.4
33.9
30.7
SOURCE: PITCHBOOK 2016
NET OUTSIDE
CAPITAL ($B)
18.6
7.9
4.7
4.9
3.4
7.8
0.7
-16.4
-9.7
-10.5
Historically, LA startups have had to look outside the city to raise capital. In fact,
LA startups attract more outside capital than any other U.S. metro

7. 7
That too is starting to change
In just the last 24 months, 17 new funds set up shop in Los
Angeles — doubling the number of local funds
@AMPLIFYLA
VENTURE CAPITAL IN LOS ANGELES
ventures

8. 8
VENTURE CAPITAL IN LOS ANGELES
PRE-SEED SEED SERIES A
@AMPLIFYLA
ventures

9. 9
VENTURE CAPITAL IN LOS ÁNGELES
RANK COMPANY
1
2
3
4
5
6
7
8
9
10
% OF SEED DEALS BY CATEGORY
SERIES SEED
SERIES A
$ RAISED
$450M
$135M
$109M
$75M
$75M
$65M
$64M
$60M
$50M
$40M
7%5%
5%
5%
14%
16%
23%
23%
Consumer Products & Services
Media & Entertainment
Business Intelligence
Health & Wellness
Real Estate Tech
Fintech
Adtech
Other
SOURCE: CRUNCHBASE
@AMPLIFYLA
(DEALS BETWEEN $500K-$5M)
LARGEST LA VC DEALS IN 2017
10 $40M
LA FUNDING ROUND DETAILS BY STAGE
MEDIAN POST-MONEY
VALUATION
$8.8M
MEDIAN
ROUND SIZE
$1.1M
AVERAGE
COMPANY AGE
1.8YRs
MEDIAN POST-MONEY
VALUATION
$28M
MEDIAN
ROUND SIZE
$6M
AVERAGE
COMPANY AGE
4.2YRs
SOURCE: PITCHBOOK
2017 was a landmark year for Los Angeles tech

10. 10
A HISTORY OF LA TECH
@AMPLIFYLA
PRE-BUBBLE ERA POST-BUBBLE ERA NOW (RESURGENCE)
- 2000 2000 - 2011 2011 - PRESENT

11. 11
A HISTORY OF LA TECH
INPUTS:
CAPITAL & INCUBATION SOURCES
OUTPUTS: STARTUPS & FUNDS FOUNDED BY PEOPLE
WHO ESTABLISHED THEIR LA TECH CAREERS AT MYSPACE
THE MYSPACE EFFECT
@AMPLIFYLA
MYSPACE WAS CONCEPTUALIZED BY CURRENT USC
STUDENTS & INCUBATED WITHIN E-UNIVERSE
The demise of Myspace led to a proliferation of tech activity in LA

12. 12
A HISTORY OF LA TECH
WESTSIDE LA OFFICE RENTS
PERCENT CHANGE SINCE 2011
SNAP EMPLOYEE GROWTH
THE SNAPCHAT EFFECT
SOURCE: AVISON YOUNG
0%
20%
40%
60%
80%
100%
120%
M
arina
D
elRey
CulverCity
Playa
Vista
Santa
M
onica
Brentw
ood
Venice
@AMPLIFYLA
0
500
1000
1500
2000
2500
2012
2013
2014
2015
2016
2017
(APPROXIMATE FROM SEC FILINGS, AND LINKEDIN DATA)
Over a decade later, Snapchat is having a similar effect on LA —
attracting talent, investment & even affecting local real estate prices!

13. 13
WHY LA?
1. Large market 🏙
Quick access to early users/customers — There are 17.9 million residents in the five-county area, and
nearly 10 million in Los Angeles County
2. Large, well-trained workforce & a major center for higher education "
Access to talent — 8.8 million person workforce and 121 campuses of higher education
3. Excellent access to national and international markets 🚢
The ports of Los Angeles and Long Beach are numbers one and two in the nation in terms of container
traffic handled. In 2011, two-way trade flows through the Los Angeles Customs District totaled $387
billion
4. Diversified economic base (beyond aerospace & Hollywood) ✈
Most people think of LA as the “three-legged” economy – aerospace, movies, and tourism. In reality
there are 14 significant industry clusters, including fashion, IT, manufacturing and design
5. A leader in technology & engineering 🖥
Nearly 33,300 people work in computer systems design and software publishing activities. LA also
boasts 9 engineering schools, including those at CalTech, Harvey Mudd, USC & UCLA
Source: Los Angeles County Economic Development Corporation @AMPLIFYLA

14. 14
WHY LA?
6. A major force in apparel design and manufacturing 👠
LA is #1 in the nation in apparel manufacturing employment. Over 88,000 people work in apparel
design, manufacturing and wholesaling
7. A leading creative & design center 🎨
In addition to apparel design, Los Angeles is also a center for the design of autos, furniture, and toys
8. A major force in the entertainment industry 🎬
The motion picture/TV production industry employs over 159,900 people, and generates receipts of
$55.9 billion
9. An aerospace & transportation leader 🏎
LA is famous for its traffic so it’s no surprise that LA is a leader in “intelligent highways” technology
and more
10. The weather and geography ☀
329 days of sunshine
Source: Los Angeles County Economic Development Corporation @AMPLIFYLA

15. 15
LEADING SECTORS IN LA TECH
GAMING ECOMMERCE ONLINE MEDIA
CONTRIBUTING FACTORS
LOCAL LEADERS
KEY STATS
CONTRIBUTING FACTORS
LOCAL LEADERS
KEY STATS
CONTRIBUTING FACTORS
LOCAL LEADERS
KEY STATS
Film Industry
Talent (Storytellers & animators)
“Studio-style” investors
Large diverse market
Manufacturing Industry
Access to influencers
Financial infrastructure
Pacific port city
Hollywood/Film Studios
Talent (actors, writers, editors)
Access to influencers
Access to content investors
$900M
Investors poured over
into social media and consumer
web startups in LA in 2015LA & Long Beach are the two
largest ports in the United
States
E3
E3 in Los Angeles is the world’s
preeminent gaming expo.
@AMPLIFYLA

16. 16
EMERGING SECTORS IN LA TECH
VIRTUAL
& AUGMENTED REALITY
E-SPORTS
TRANSPORTATION
& AEROSPACE TECH
CONTRIBUTING FACTORS
EMERGING LEADERS
KEY STATS
CONTRIBUTING FACTORS
EMERGING LEADERS
KEY STATS
CONTRIBUTING FACTORS
EMERGING LEADERS
KEY STATS
Film Industry
USC (Institute for creative technology)
Access to content investors
Talent (Storytellers, animators,
game developers)
Digital gaming industry
Access to influencers
Dedicated E-Sports Funds
Creative Talent
NASA’s JPL
Lockheed Martin
Boeing
Engineering Talent (Caltech, USC,
Harvey Mudd)
@AMPLIFYLA
$2B
Facebook purchased OC
based Oculus for
$276M
has been invested in 4th mode
transportation upstart Hyperloop OneThe LA Staples Center (20k+ capacity)
consistently hosts sold out League of
Legends championships

17. 17
WHAT’S AMPLIFY?
PORTFOLIO CAPITAL RAISED
$125M
$250M
$375M
$500M
2012 2013 2014 2015 2016 2017
$1M $12M
$32M
$90M
$250M
$500M
$500M
IN 5 YEARS
8-15%$150K-$350k
INITIAL CHECK SIZE
10-15
COMPANIES
PER YEAR
75
PORTFOLIO
COMPANIES
$1.3B
COMBINED
ENTERPRISE VALUE
9
ACQUIRED
WE INVEST <1% OF COMPANIES WE MEET
AMPLIFY PORTFOLIO Amplify invests in startups at the earliest stages. With over 150
mentors, and an incredible team, we actively provide support, capital
and guidance throughout the lifetime of your business. In all we’ve
invested in 75 companies, and have seen 9 exits including to Apple,
Google & FanDuel.
@AMPLIFYLA
SELECT PORTFOLIO COMPANIES
Oded Noy
MANAGING PARTNER
Eric Pakravan
VICE PRESIDENT
Amanda Schutzbank
VICE PRESIDENT
Paul Bricault
MANAGING PARTNER
Richard Wolpert
VENTURE PARTNER
AMPLIFY TEAM
Connor Sundberg
ANALYST

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2018 LA TECH SCENE
ERIC PAKRAVAN | @EPAKRAVAN