Navigating the Social Web
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This is a presentation given at the Business Council of New York State's Annual Meeting at the Sagamore Hotel by Social Media Strategist Matt Hames.
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Navigating the Social Web
- 1. Web 2.0 in 2011
- 5. What is a social network?
- 10. TRADITIONAL MEDIA SOCIAL MEDIA One way, brand speaking Two way / a conversation Focused on the brand Focused on the consumer Brand in control Consumer in control Repeating the message Adapting the message Entertaining Involving Brand created content User created content / Co-creation Space defined by Media Owner Space defined by Consumer
- 17. The tactics
- 27. Who is on Facebook?
- 56. Location based social networks
- 64. The shift
Editor's Notes
- Full page ad in the Wall Street Journal for Domtar
- Consider the website
- Talk about Domtar
- Facebook google argument
- The good news is, we can take a little control over the brand. This is a community page,
- It’s a networking tool not based on geography.
- People create profiles in LinkedIn. They refer each other, answer questions, join groups.
- Networks that aren’t based on georgraphy
- A place ot share smarts
- From those profiles, LinkedIn creates a picture of the company.
- 1,800 people.
- Fro a brand, it’s a way to show off content.
- This is the thing of the future.
- This is Ning. The url is EMA-rubbermaid.com. It’s an invitation only social network that we can customize in any way we want.
- It’s completely secure. Unless you get invited, you can’t get in.
- This is Ning. The url is EMA-rubbermaid.com. It’s an invitation only social network that we can customize in any way we want.
- – for example, by amplifying earned media coverage in mainstream media, or by reinforcing messaging in their newsletters or on their websites. (This is probably what I’ll talk about: Using social media to promote ideas, issues, and specific bits of legislation.)
- Start with the knowledge. Start with what you’ll say in that room. Call it a podcast, a blog, a Ning social network, a vlog, social media pressroom Start with the ideas, insights, answers, processes, then pick the tactics that deliver.
- NOT AN ONLINE BROCHURE! No person in our room wants to be handed a brochure. This is how to visualize those people, and those rooms.
- NOT AN ONLINE BROCHURE! No person in our room wants to be handed a brochure. This is how to visualize those people, and those rooms.
- Learner, shopper, buyer