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Evolution of the soccer shoes (1923-2016)
- 1. SOCCER SHOES : EVOLUTION-REVOLUTION (1923-2016)
- 2. THE WORLD FIRST SOCCER SHOES WITH CLEATS CREATOR : ALDBERT MESSMER (1923-GERMANY) REDEEM BY HUMMEL (1923) MAIN MANUFACTURERS : GOLA (1905), VALSPORT (1920) , HUMMEL (1923)
- 3. SOCCER SHOES 1938-1960 1940 1950 1954 1960
- 4. • IMPORTANT TURNOVER ON THE SHOES STYLES • RISING OF THE GAME LEVEL THANKS TO INTERNATIONAL SOCCER MATCHES • BIRTH OF THE BRANDS ADIDAS & PUMA (1948) • SOCCER SHOES MADE USING RAW MATERIALS LIKE : - Synthetic Blend • -Copper SOCCER SHOES 1938-1960
- 6. SOCCER SHOES 1960-1980 • INCREASE OF THE CONCURRENCE BETWEEN PUMA AND ADIDAS • INTERNATIONAL PLAYER PELE EQUIPED WITH PUMA • ADIDAS : LEADER OF THE MARKET WITH ITS COPA MUNDIAL • NEW COMPETITORS ON THE MARKET: MITRE (1960) , JOMA (1965), ASICS (1964), DIADORRA (1977) • NEW STYLES, NEW DESIGNS AND NEW COLOURS
- 7. SOCCER SHOES 1980-2000 RANGE PREDATOR NOVELTY: NIKE MERCURIAL FOOTBALL
- 8. SOCCER SHOES 1980-2000 • DEVELOPMENT « PREDATOR » SHOES BY CRAIG JOHNSTON (1990-1994) • MARKET FULL OF NEW RIVALS -LOTTO (1982) - UMBRO (1985) - REEBOK (1992) -UHLSPORT (1993) -MIZUNO (1997) -NIKE (MERCURIAL 1998) • NEW TECHNOLOGIES : • - SOLES TRAXION (ADIDAS) • -PUMA CELL TECHNOLOGY • -NIKE MERCURIAL : 200 g
- 9. SOCCER SHOES 2000-TODAY 2000 – 2015: Evolution of Outsoles Design and Cleats Properties
- 10. SOCCER SHOES 2000-TODAY • A LARGE RANGE OF NEW MODELS WITH SEVERAL CONFIGURATIONS OF CLEATS • MARKET HOLD BY THE THREE MAJOR MANUFACTURERS : - NIKE - ADIDAS - PUMA • NEW TECHNOLOGIES AND NEW CONCEPTS : 3D PRINTING, USE OF LASER, SHOES WITHOUT LACES
- 11. 2016