Evaluation on Top 4 Vendors we are currently testing

1. AFFLUENT ADVERTISING ENGINEERED
Fraud Vendor Analysis

2. Vendors
* Results Powered By MOAT & DFA

3. 9.90%
Cost $0.025 CPM
Focus Ad Fraud Detection
Advantage Great Customer Service and Analysis
Disadvantage Poor User Interface and Reporting
Recommendation Evaluate
MdotLabsMdotLabs

4. 9.90%
Cost $0.05 CPM
Focus Identifying Risky/Suspicious Sites
Advantage Detailed Breakdown of Data
Disadvantage
Recommendation Evaluate
MdotLabsForensiq
Slow UI, not much from team outside of reporting

5. 9.90%
Cost $0.05
Focus Brand Safety and Viewability
Advantage Used by all major agencies and clients
Disadvantage Not true ad fraud detection
Recommendation Do not move forward
MdotLabsIntegral Ad Science

6. 9.90%
Cost $0.067
Focus Bot Detection
Advantage
Disadvantage Customer Service, UI lacks detail and insight
Recommendation Do not move forward
MdotLabsWhiteOps
Bot Type Breakdown

7. Suspicious Sites Click Heatmap
5.0% % Of Users Who Hovered Over Ad
160 Hours
14.64 Seconds
6.43 Seconds Average Interaction Time with Unit
Average Length Of Time the Ad was In-View
Total User Exposure Time With Ad
306,864 Impressions
55 Total Clicks
* Results Powered By MOAT & DFA
Findings
Uinterview.com
Healthination.com
Fansshare.com

8. Performance
N/A
.36% CTR
The overall campaign Click
Thru Rate
03/01/14 – 04/30/14
Performance Highlights
Audience Insight
14,464 Clicks
The total campaign clicks
generated by Martini across
all unit sizes
Chicago
Chicago was the strongest
performing DMA with a .45%
CTR
.46% CTR
The 300x600 was the
strongest performer by
recording over 5,161 clicks
* Results Powered By MOAT & DFA
300x250
The 300x250 performed the
strongest among display
accounting for 62% of clicks
37% Atn Rate
37% of users who hovered
over the 300x600 then
recorded an interaction

9. Join the Conversation
Eric Fernandez
Sr. Manager, Ad Operations
Eric.Fernandez@martini-corp.com