Eric Bowe

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Eric Bowe has helped clients develop marketing communication programs in a rapidly evolving marketplace. His passion is to uncover what makes shoppers tick and design brand experiences to convert shoppers to buyers. For the past decade, he has actively researched shopper behavior in multiple product categories. Eric’s research uncovered something provocative – we all have primal motivations driving our purchase decisions. These motivations predict how shoppers act within the marketplace. Eric derived shopper principles from the research to create effective marketing for clients. Eric has worked with wide-array of brands in automotive, travel, retail, restaurant, financial, and healthcare.

marketing and advertising advertising shopper shopper psychology shopper marketing shopping market analysis market share marketing strategy marketing retail

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marketing and advertising advertising shopper shopper psychology shopper marketing shopping market analysis market share marketing strategy marketing retail