1. THE COURAGEOUS
ENTREPRENEUR

2. A STORY OF COURAGE

3. PARKING LOT: 7,545’

4. HELEN LAKE: 10,400’

5. HELEN LAKE: 10,400’

6. RED BANKS: 12,800’

7. Success is not final, failure is not
fatal: it is the courage to continue
that counts.
Winston Churchill

8. COURAGE DEFINED
The ability to
confront fear, pain,
danger, uncertainty
& to venture &
persevere
Doing what needs to be
done, when it needs to be
done, whether I feel like it
or not
COURAGE IN ACTION

9. WHO IS AN ENTREPRENEUR?
A person who…
Organizes,
Operates,
& Assumes the
Risk
…for a business venture
You
Are!

10. WHAT DOES AN ENTREPRENEUR DO?
Innovation
Marketing

11. WHAT DOES AN ENTREPRENEUR DO?
Innovation:
The introduction
of something
new; a new idea,
method or device
In other words…
…CHANGE

12. INNOVATION DESCRIBED

13. WHAT DOES AN ENTREPRENEUR DO?
Marketing:
The process of
promoting,
selling &
distributing a
product or a
service

14. HOW DO WE FEEL?
Innovation Marketing

15. FAILURE

16. THE UNKNOWN

17. WHAT OTHERSTHINK

18. HOWTO DEVELOP COURAGE & APPLY ITTO
YOUR BUSINESS
INTELLIGENT,
CONSISTENT
INSPIRED BY A
HIGHER PURPOSE.
ACTION

19. LONGTERMVISION BUILDING
Why does your
business exist?
Where is your
business
going?

20. WHY DOESYOUR BUSINESS EXIST?
To experience the emotion of
competition, winning,
and crushing competitors
To give ordinary folk the chance
to buy the same things
as rich people

21. WHERE ISYOUR BUSINESS GOING?
Crush Adidas (1960s)Become a $125 billion company
by the year 2000 (1990)
LongTerm Goals Aid LongTermVision

22. 90 DAY STRATEGIC PLAN: INNOVATION
1. Where are we now?
2. How did we get here?
3. Where would we really like to be?
4. In what specific ways can we get from
where we are to where we want to be?
5. What should we:
Start doing… Stop doing…
Do less of… Do more of…

23. 90 DAY STRATEGIC PLAN: INNOVATION
Come Up with One
Number

24. CONSISTENT ACTIVITY: MARKETING
Translate the Number
into Monthly,Weekly &
DailyActivity
Daily is Best
Marketing Is External & Internal

25. HOWTO DEVELOP COURAGE & APPLY ITTO
YOUR BUSINESS
INTELLIGENT,
CONSISTENT
INSPIRED BY A
HIGHER PURPOSE.
ACTION

26. A STORY OF COURAGE

27. RED BANKS: 12,800’

28. COURAGE DEFINED
Doing, EVERY DAY what needs
to be done, when it needs to be
done, whether I feel like it or not

29. MISERY HILL: 13,750’

30. THE SUMMIT: 14,180’

31. TIMETOTAKE ACTION!
LongTermVision Building
Innovation: 90 Day Strategic Plan
Marketing: Daily Action Plan

33. THANKYOU!
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