1. Brazen Video Promotes Demise of 'Blind' PIRs
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EMERgency24
Scott Goldfine,
Editor-In-Chief FireNetOnline
Scott joined
the staff of IP Video Market
SSI in
October ObjectVideo
1998. His << First Alert Pro Convention Soars in San Diego | Home
one-time
occupation
as a cable- Brazen Video Promotes Demise of 'Blind' PIRs
TV technician and lifelong
love of electronics made RSI Video Technologies, a French company with U.S. operations based out of White Bear Lake, Minn.,
his move into the security
industry a natural has introduced some innovative, award-winning security products through its Videofied brand. The firm's
progression. More... offerings have been covered many times in SECURITY SALES & INTEGRATION, including earning spots in
SSI's Show Stealers of 2007 and Top 30 Technology Innovations of 2008.
Rodney Bosch,
Managing Editor
Although
Rodney’s
name is
quite
familiar to
those in the
security
industry, his
previous experience has
been in daily newspaper
journalism. More...
Jennifer Houser,
Associate Editor
Jennifer
joined SSI
in July 2007
after
graduating
with an
undergraduate degree in One of Videofied's innovative products is its Outdoor MotionViewer.
Communications from
California State
University, Fullerton Videofied's president, Keith Jentoft, is a slightly eccentric but tenacious marketer who has deployed
(CSUF). More... unconventional and creative ways to promote his company's wares. For example, one of those methods
has been dressing up in a motion detector costume at industry events.
Submit
Archives
December, 2009 (3)
November, 2009 (3)
October, 2009 (4)
September, 2009 (2)
August, 2009 (4)
July, 2009 (2)
June, 2009 (6)
May, 2009 (7)
April, 2009 (5)
March, 2009 (4) Keith Jentoft
February, 2009 (6)
Yet Jentoft is a savy businessman responsible for launching the company's U.S. operations back in 2004
http://blogs.securitysales.com/undersurveillance/archive/2009/12/10/brazen-video-promotes-demise-of-blind-pirs.aspx[12/10/2009 5:23:36 PM]
2. Brazen Video Promotes Demise of 'Blind' PIRs
January, 2009 (4)
and, among other things, has since pioneered the development of wireless outdoor video security to
December, 2008 (10)
combat copper theft. He has also helped Videofied make inroads as a supplier to the construction,
November, 2008 (7)
utilities, communications and government markets, and launched a new residential video security system
October, 2008 (9) to mainstream security installers. It was recently announced that Videofied's video verification security
September, 2008 (2) monitoring system has been integrated into the Mace CSSS Inc. central station automation system.
Post Categories
About Under Surveillance
General Industry
Trade Shows and Events
Installation and Service
Politics
Physical-IT Security
Convergence
Vertical Markets
Interviews
Management
General Interest
Syndication:
RSS
With 100,000+ alarm systems installed, RSI Video Technologies is one of the world's fastest
growing manufacturers.
I have met and spoken with Jentoft on several occasions and have always appreciated his marketing
moxie. In particular, he really captured my attention with a pocket-sized product brochure he introduced
a few years ago with front and rear covers replicating the front and back of the motion detector and the
entire thing cut out in the shape of the device. It was very cool.
Similar to the ingenuity evident in that campaign is a new music video Jentoft has produced and posted
on YouTube. The clip features the music of a band Jentoft hired to perform a cheeky tune with lyrics he
penned himself espousing the virtues of the company's revolutionary MotionViewer, which combines a
PIR motion sensor with a video camera. I couldn't help but smile while watching this thing, titled "Video
Killed the Blind PIR," and once again admire Videofied's marketing marvel at work. Take a look and let
me know what you think.
And remember, if you have some marketing savvy you would like to expose and even be rewarded for,
be sure to enter SSI's 15th annual SAMMY Awards!
As always, thanks for reading ...
Scott Goldfine
Editor-in-Chief
http://blogs.securitysales.com/undersurveillance/archive/2009/12/10/brazen-video-promotes-demise-of-blind-pirs.aspx[12/10/2009 5:23:36 PM]
![Brazen Video Promotes Demise of 'Blind' PIRs
Subscribe to SSI's
industry-leading e-
Control Panel
enewsletter and have breaking news
delivered to you.
your e-mail address
News Articles IP Video Network Fire/Life Safety Access Control Blog Events GOLDBOOK Products SSI
About Us Subscribe Advertise
Blogroll
Contributors
EMERgency24
Scott Goldfine,
Editor-In-Chief FireNetOnline
Scott joined
the staff of IP Video Market
SSI in
October ObjectVideo
1998. His << First Alert Pro Convention Soars in San Diego | Home
one-time
occupation
as a cable- Brazen Video Promotes Demise of 'Blind' PIRs
TV technician and lifelong
love of electronics made RSI Video Technologies, a French company with U.S. operations based out of White Bear Lake, Minn.,
his move into the security
industry a natural has introduced some innovative, award-winning security products through its Videofied brand. The firm's
progression. More... offerings have been covered many times in SECURITY SALES & INTEGRATION, including earning spots in
SSI's Show Stealers of 2007 and Top 30 Technology Innovations of 2008.
Rodney Bosch,
Managing Editor
Although
Rodney’s
name is
quite
familiar to
those in the
security
industry, his
previous experience has
been in daily newspaper
journalism. More...
Jennifer Houser,
Associate Editor
Jennifer
joined SSI
in July 2007
after
graduating
with an
undergraduate degree in One of Videofied's innovative products is its Outdoor MotionViewer.
Communications from
California State
University, Fullerton Videofied's president, Keith Jentoft, is a slightly eccentric but tenacious marketer who has deployed
(CSUF). More... unconventional and creative ways to promote his company's wares. For example, one of those methods
has been dressing up in a motion detector costume at industry events.
Submit
Archives
December, 2009 (3)
November, 2009 (3)
October, 2009 (4)
September, 2009 (2)
August, 2009 (4)
July, 2009 (2)
June, 2009 (6)
May, 2009 (7)
April, 2009 (5)
March, 2009 (4) Keith Jentoft
February, 2009 (6)
Yet Jentoft is a savy businessman responsible for launching the company's U.S. operations back in 2004
http://blogs.securitysales.com/undersurveillance/archive/2009/12/10/brazen-video-promotes-demise-of-blind-pirs.aspx[12/10/2009 5:23:36 PM]](https://image.slidesharecdn.com/brazenvideopromotesdemiseofblindpirs-110610172048-phpapp01/85/brazen-video-promotes-demise-of-blind-pi-rs-1-320.jpg)
![Brazen Video Promotes Demise of 'Blind' PIRs
January, 2009 (4)
and, among other things, has since pioneered the development of wireless outdoor video security to
December, 2008 (10)
combat copper theft. He has also helped Videofied make inroads as a supplier to the construction,
November, 2008 (7)
utilities, communications and government markets, and launched a new residential video security system
October, 2008 (9) to mainstream security installers. It was recently announced that Videofied's video verification security
September, 2008 (2) monitoring system has been integrated into the Mace CSSS Inc. central station automation system.
Post Categories
About Under Surveillance
General Industry
Trade Shows and Events
Installation and Service
Politics
Physical-IT Security
Convergence
Vertical Markets
Interviews
Management
General Interest
Syndication:
RSS
With 100,000+ alarm systems installed, RSI Video Technologies is one of the world's fastest
growing manufacturers.
I have met and spoken with Jentoft on several occasions and have always appreciated his marketing
moxie. In particular, he really captured my attention with a pocket-sized product brochure he introduced
a few years ago with front and rear covers replicating the front and back of the motion detector and the
entire thing cut out in the shape of the device. It was very cool.
Similar to the ingenuity evident in that campaign is a new music video Jentoft has produced and posted
on YouTube. The clip features the music of a band Jentoft hired to perform a cheeky tune with lyrics he
penned himself espousing the virtues of the company's revolutionary MotionViewer, which combines a
PIR motion sensor with a video camera. I couldn't help but smile while watching this thing, titled "Video
Killed the Blind PIR," and once again admire Videofied's marketing marvel at work. Take a look and let
me know what you think.
And remember, if you have some marketing savvy you would like to expose and even be rewarded for,
be sure to enter SSI's 15th annual SAMMY Awards!
As always, thanks for reading ...
Scott Goldfine
Editor-in-Chief
http://blogs.securitysales.com/undersurveillance/archive/2009/12/10/brazen-video-promotes-demise-of-blind-pirs.aspx[12/10/2009 5:23:36 PM]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)