Mobile ux & growth: challenges & opportunities dec 2013

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EquipoTuenti

by Chris Grant, Product Manager, Tuenti Barcelona

Technology Business

Mobile UX & Growth

Barcelona // Smash Tech // Dec 5, Tuenti13

Christopher Grant
User Experience Designer
digitalaltruist.com | @digitalaltruist

#SmashTech

Mobile UX & Growth: Challenges & Opportunities

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Mobile UX & Growth: Challenges & Opportunities

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Mobile matters.

Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

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Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltruist.com / @digitalaltruist

US Media Consumer
Consumption Share

Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

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Smartphone Market Share

Mobile UX & Growth: Challenges & Opportunities

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Tuenti Sign-Ups

Mobile UX & Growth: Challenges & Opportunities

v
No

t
Oc

p
Se

g
Au

l
Ju

n
Ju

y
Ma

r
Ap

Ma

r

Android
Web

digitalaltruist.com / @digitalaltruist

Cómo se conectan los usuarios de Tuenti

Web

Móvil

Ambas

1 día

34%

39%

26%

2 días

35%

31%

34%

7 días

35%

18%

47%

Mobile first.

Mobile UX & Growth: Challenges & Opportunities

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Opportunities & Challenges

Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltruist.com / @digitalaltruist

Mobile means
new opportunities
for growth.

Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltruist.com / @digitalaltruist

Mobile means
new challenges
for user experience design.

Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltruist.com / @digitalaltruist

Shorter funnels.
Full eco-system.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Accounts
Photos
Contacts
History
Location
Calls
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Too much info is scary.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

2x improvement
in downloads

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Always there.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Fuera
Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltruist.com / @digitalaltruist

Fuera
Mobile UX & Growth: Challenges & Opportunities

Dentro
© 2013 Business Insider

digitalaltruist.com / @digitalaltruist

Breaking
Bad
Habits
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Infinite uses cases.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

New, untested patterns.
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Data ≠ Conventional Wisdom
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Always on.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Push notifications.
Location-based notifications.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

∞

Vibrating spam.
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

iOS
Android
Blackberry
Windows Phone
Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltruist.com / @digitalaltruist

Too many devices.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

iOS
Android
Blackberry
Windows Phone
Mobile UX & Growth: Challenges & Opportunities

Cash
Open
Low-end
Eager

© 2013 Business Insider

digitalaltruist.com / @digitalaltruist

Stored credit cards
High-performance
Low market share
Quick to update
2 screens sizes
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Huge market share
Conversion tracking
Many devices
Legacy OS
Open
Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

The OS gives.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

The OS takes.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

☒

Unlimited permissions
Mobile UX & Growth: Challenges & Opportunities

☑

Auto-updates
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Native dev is powerful.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Native dev is slow.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Test before.
A+B Test after.
Be humble.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Design

Mobile UX & Growth: Challenges & Opportunities

Dev

digitalaltruist.com / @digitalaltruist

Minimum viable
Mobile UX & Growth: Challenges & Opportunities

Minimum delightful
© 2013 Business Insider

digitalaltruist.com / @digitalaltruist

Non-native transcends.
Mobile web.
Responsive.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Less OS access.
Performance issues.
Interaction challenges.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Millions of apps. Billions of downloads.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Easy to get lost. Hard to differentiate.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Challenges are opportunities.

Mobile UX & Growth: Challenges & Opportunities

© 2013 Business Insider

digitalaltruist.com / @digitalaltruist

We evolve by overcoming
challenges.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

Disruption and evolution
go together.

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

¡Muchas gracias!
@digitalaltruist

Mobile UX & Growth: Challenges & Opportunities

christopher@tuenti.com

digitalaltruist.com / @digitalaltruist

Reference

BFacebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226M
http://techcrunch.com/2013/10/30/facebooks-desktop-ad-revenues-fell-26m-in-q3-as-its-mobile-ad-revenue-surged-226m/
THE FUTURE OF DIGITAL: 2013
http://www.businessinsider.com/the-future-of-digital-2013-2013-11
Black Friday sales up 7%, mobile up 36% — and iPhone driving 450% more sales than Android
http://venturebeat.com/2013/11/29/black-friday-sales-up-7-mobile-up-36-and-iphone-driving-450-more-sales-than-android/
How Facebook secretly redesigned its iPhone app with your help
http://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help

Mobile UX & Growth: Challenges & Opportunities

digitalaltruist.com / @digitalaltruist

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Mobile ux & growth: challenges & opportunities dec 2013

1. Mobile UX & Growth Barcelona // Smash Tech // Dec 5, Tuenti13

2. Christopher Grant User Experience Designer digitalaltruist.com | @digitalaltruist #SmashTech Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

3. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

8. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

9. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

10. Smartphone Market Share Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

11. Tuenti Sign-Ups Mobile UX & Growth: Challenges & Opportunities v No t Oc p Se g Au l Ju n Ju y Ma r Ap Ma r Android Web digitalaltruist.com / @digitalaltruist

12. Cómo se conectan los usuarios de Tuenti Web Móvil Ambas 1 día 34% 39% 26% 2 días 35% 31% 34% 7 días 35% 18% 47%

13. What should we do?

14. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

15. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

16. Mobile first. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

20. Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

21. Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

22. Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

23. Shorter funnels. Full eco-system. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

24. Accounts Photos Contacts History Location Calls Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

25. Too much info is scary. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

26. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

27. 2x improvement in downloads Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

28. Always there. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

32. Breaking Bad Habits Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

33. Breaking Bad Habits Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

34. Infinite uses cases. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

35. New, untested patterns. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

36. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

37. Data ≠ Conventional Wisdom Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

38. Always on. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

39. Push notifications. Location-based notifications. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

40. ∞ Vibrating spam. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

42. Too many devices. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

44. Stored credit cards High-performance Low market share Quick to update 2 screens sizes Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

45. Huge market share Conversion tracking Many devices Legacy OS Open Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

46. The OS gives. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

47. The OS takes. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

48. ☒ Unlimited permissions Mobile UX & Growth: Challenges & Opportunities ☑ Auto-updates digitalaltruist.com / @digitalaltruist

49. Native dev is powerful. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

50. Native dev is slow. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

51. Test before. A+B Test after. Be humble. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

52. Design Mobile UX & Growth: Challenges & Opportunities Dev digitalaltruist.com / @digitalaltruist

55. Non-native transcends. Mobile web. Responsive. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

56. Less OS access. Performance issues. Interaction challenges. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

57. Millions of apps. Billions of downloads. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

58. Easy to get lost. Hard to differentiate. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

60. We evolve by overcoming challenges. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

61. Disruption and evolution go together. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

62. Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

63. ¡Muchas gracias! @digitalaltruist Mobile UX & Growth: Challenges & Opportunities christopher@tuenti.com digitalaltruist.com / @digitalaltruist

64. Reference BFacebook’s Desktop Ad Revenues Fell $26M In Q3 As Its Mobile Ad Revenue Surged $226M http://techcrunch.com/2013/10/30/facebooks-desktop-ad-revenues-fell-26m-in-q3-as-its-mobile-ad-revenue-surged-226m/ THE FUTURE OF DIGITAL: 2013 http://www.businessinsider.com/the-future-of-digital-2013-2013-11 Black Friday sales up 7%, mobile up 36% — and iPhone driving 450% more sales than Android http://venturebeat.com/2013/11/29/black-friday-sales-up-7-mobile-up-36-and-iphone-driving-450-more-sales-than-android/ How Facebook secretly redesigned its iPhone app with your help http://www.theverge.com/2013/9/18/4744904/how-facebook-secretly-redesigned-its-iphone-app-with-your-help Mobile UX & Growth: Challenges & Opportunities digitalaltruist.com / @digitalaltruist

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