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This template is for the Design Thinking Action Lab course: http://novoed.com/designthinking

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Yavuz Selim Yasar

Technology offers businesses across industries incredible potential to engage with people around the world at a moment’s notice. Prior to the pandemic, many organizations were just beginning to see the potential that many of these capabilities offered their businesses. However, when in-person meetings and work were limited in response to Covid-19, they quickly realized just how powerful technology can be. The pandemic helped to accelerate digital transformation and created a landscape that will continue to encourage innovation and technological adoption moving forward. As businesses begin to better understand the capabilities of these types of modern technology, they will also begin to understand the opportunities that lie before them, even after the pandemic is over. Digital transformation is more necessary during this crisis, not less. But that doesn’t mean it will look the same as it did before the pandemic. Resources—both in terms of talent and money—will likely be constrained. Digital initiatives may need to be reprioritized based on relevance in the current environment. New problems and opportunities may come to light with greater urgency. For some businesses, the forces of disruption may be so great that the long-term strategic vision will need to be overhauled. And any digital transformation roadmap that does not deliver value at every increment will need to be reimagined. The key is continuing to experiment and innovate with digital solutions front and center. With the right approach, businesses can come out of the fray stronger, more agile, and more customer-centric than before. Foremost, digitisation is accelerating. To lead in the post-COVID-19 world. There will be no “return to normal”. The coronavirus is permanently reshaping the way we live and work. Some of the behaviors developed in crisis—including wide-scale digital adoption—will outlast the pandemic, well after restrictions on activity are lifted. To stay competitive, organizations must respond to these behavioral changes and meet emerging customer demands. Savvy organizations will focus now on leveraging advanced analytics to extract insights from their customer data and continue internal and external data integration efforts to develop a more holistic view. Detecting those signals of change early will be crucial to optimizing the customer experience and redefining customer value propositions in line with evolving preferences and needs.

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Understanding digital transformation involves understanding the DNA of your company, your employees, and your customers to identify the best way to deliver value and increase organisations' positive impact on revenue, employee retention, and customer experience. This requires a change management approach and to look at 5 key pillars: 1. The Business model 2. The Operational model 3. Leadership & Capability 4. Customer Experience 5. Technology

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When you hear “digital” most people start to think about Google, Facebook or other technology companies. But now transforming into a digital company is the strategic objective for many companies across multiple sectors. We see digitisation as the driving strategy for many global business; GE’s strategy is to become the first digital industrial company and is moving its headquarters to Boston to be closer to MIT (Massachusetts Institute of Technology). Deutsche Bank wants to transform into a digital bank, and Sephora is digitising the world of beauty. The transformation is not just how these companies manage clients and deliver services through the web and smart phone apps, but back office processes, enhancing organisational agility, speeding up supply chains and recreating whole service offerings to make life easier or better for clients.

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WHAT IS DIGITAL TRANSFORMATION? “Digital transformation is an ongoing process of changing the way we do business. It is an investment in skills, tools, technologies and IT infrastructure. Digital transformation is a cultural shift integrating people, technology and business together.” -Devansh What is digital transformation? What is Business transformation? Use case scenario in logistics Challenges in digital transformation and how to over come

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Demonstrar como os empreendedores e as empresas, independente do porte, podem se diferenciar no mercado através da inovação. Palestrante: Adm. Marcelo Pinotti Meaulo Possui graduação em Administração de Empresas pelo Centro Universitário de Araraquara (1982) e graduação em Economia pelo Centro Universitário de Araraquara (1984). Pós Graduação em Administração de Recursos Humanos pela Fundação Getúlio Vargas e Pós Graduação em Gerencia de Materiais e Serviços pela Universidade São Judas Tadeu. Mestre em Educação pelo UNISAL Americana. Membro do Grupo de Excelência em Gestão de Instituições de Ensino Superior /GE.GIES, junto ao Conselho Regional de Administração de São Paulo. Atualmente é Coordenador dos Cursos de Administração e Ciências Contábeis e coordenou os cursos de Tecnologia em Gestão de Recursos Humanos e Tecnologia em Logística. Professor da Faculdade Anhanguera de Santa Bárbara D'Oeste e ETEC Polivalente de Americana.

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Learn more: https://insights.hpe.com Enterprises can survive digital disruption as well as grow revenue, improve profitability and increase market valuation — if they start rethinking what they do. Digital transformation. It’s the use of technology to create a better customer experience, improve products and services, and increase the effectiveness of business operations. But it really means what your enterprise must do to adapt and thrive. Today’s smaller, emerging companies are born digital. They can — and do — change quickly to answer consumer demand or a competitive offering. Larger, mature enterprises must start with a shift in strategy, because all industries will be changed or already have been changed by digital transformation. Many, like news media and publishers, music, video and retail have been or significantly disrupted. Up next: financial services, healthcare manufacturing, insurance, legal, education, utilities and energy. The good news? No industry has been or will be completely upended. The first step is to recognize that disruption does not have to be a mass-extinction event. Enterprises can survive as well as grow revenue, improve profitability and increase market valuation. Here’s how to start rethinking what you do.

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