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Communicating the Value of Your Special Library
- 1. Communicating the Value of the Library by Joe Matthews A Free Webinar from
- 2. AGENDA: • Intros (2 min) • Communicating the Value of the Library (30 min) by Joe Matthews • How EOS.Web can help you communicate the value of your library (5 min) • Q&A
- 4. Joe Matthews Library Consultant, Author
- 5. Communicating the Value of the Library by Joe Matthews A Free Webinar from
- 6. Contents: • Alignment • What Will Resonate? • Frameworks • Communication • Communication Options • How to Structure the Message • Messages That Soar!
- 7. Alignment Communicate the Value of the Library by Joe Matthews A Free Webinar from
- 8. Alignment • Do you have a clear picture of the mission of your organization? • Has your organization established any goals & objectives? • Do your library services help people be more productive so that they can reach their goals?
- 9. Aligning your services with your organization‟s mission, goals & objectives should be your NUMBER ONE JOB.
- 10. What Will Resonate? Communicate the Value of the Library by Joe Matthews A Free Webinar from
- 11. What Will Resonate? • Get to know your stakeholders • What are their concerns? • How do they evaluate other services in the organization? • Ask them to critique the library & its services
- 12. What Will Resonate? • Do they have a financial orientation? • Can they articulate how libraries add value to the organization? • What keeps them awake at night?
- 13. Frameworks Communicate the Value of the Library by Joe Matthews A Free Webinar from
- 14. • Balanced Scorecard • The 3Rs • Malcolm Baldrige Award Frameworks
- 16. 3Rs Reach Results What do we want? Why? Who? Where? Resources How? Frameworks
- 19. Communication Communicate the Value of the Library by Joe Matthews A Free Webinar from
- 20. Match the message and the medium Be prepared! Rehearse and know a number of messages. Don‟t over-sell your services— Over-deliver! Communication
- 21. Educate but don‟t bore. Always maintain your credibility. Use the jargon of the decision makers. Put information into context. Communication
- 22. Value Proposition States the measurable value or customer benefits that a service will provide What differentiates the library from its competitors? Communication
- 23. Focus on Benefits Better decisions Better work Improved productivity Saves time Recognized achievement Saving money Generating new revenue Communication
- 24. “The field is not well seen from within the field.” —Ralph Waldo Emerson
- 25. Communication Options Communicate the Value of the Library by Joe Matthews A Free Webinar from
- 26. Communication Options Rich channels Lean channels Face-to-face communication Hallway/coffee pot communications Small group meetings Telephone conversations Voice mail Email Large group meetings Handwritten personal notes Copies of meeting agendas Faxes Memos Formal speeches Letters News reports Reports
- 27. “A profession that sees itself as „doing good‟ is less concerned with assessing its outcomes and impacts since it sees its own activities as inherently positive.” —Amos Lakos
- 28. How to Structure the Message Communicate the Value of the Library by Joe Matthews A Free Webinar from
- 29. “Never impose your language on people you wish to reach.” —Abbie Hoffman
- 30. How to Structure the Message • Types of learners – Auditory – Visual – Readers • Internal communication – What kind of communication? – How frequently? – How to format it? • How to stage it
- 31. How to Structure the Message LINE CHARTS Good for showing trends over time
- 32. How to Structure the Message HORIZTONAL BAR CHARTS Good when comparing a fairly large number of options or labels are long showing trends over time
- 33. How to Structure the Message COLUMN CHARTS Good for showing comparison among items
- 34. How to Structure the Message PIE CHARTS Good for showing relative sizes of the components to one another
- 35. “The difference between the right word and the almost right word is the difference between lightning and a lightning bug.” —Mark Twain
- 36. Language DON’Ts Acquisitions Collection development Information analysis Reference Taxonomy & metadata Online searching DO’s Gain competitive advantage Insights & trends Knowledge sharing Value-added intelligence Innovation Professional Insight Collaboration
- 38. MESSAGES • Improve your presentation skills • Focus on the “big” picture • Practice (and practice some more) • Be enthusiastic! • Tailor your presentation to your audience Make it Soar!
- 39. “The medium is the message.” —Marshall McLuhan
- 40. How to Structure the Message STORYTELLING • Use slides to reinforce the message • Use slides to keep the presentation on track • Use slides to create movement • Use body movements to reinforce the message • Every slide should have a purpose • Make sure the slide adds to the story
- 41. “It usually takes me more than three weeks to prepare a good impromptu speech.” —Mark Twain
- 43. THE BOTTOM LINE The library contributes to the achievement of organizational goals! Or, it should!
- 44. Available now: The Bottom Line— Determining and Communicating the Value of the Special Library By Joseph R. Matthews
- 45. Available on EOSIntl.com The Digital Library Survival Guide By Joseph R. Matthews Download Today!
- 46. PREVIOUS WEBINAR: Determining the Value of the Library by Joe Matthews • Models for Calculating Value • Outcomes of Calculations • Evaluation of Results To Watch the Presentation or Download the Slides: http://www.eosintl.com/determining-the-value-of-your-library/
Editor's Notes
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