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hreflang
ätschreflang
• hreflang & Domainstrategie
• x-default, Redirects & Vorschaltseiten
• hreflang & Canonical-Tags
Das hier:
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.de/at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.de/ch/" hreflang="de-ch" />
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.de/at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.de/ch/" hreflang="de-ch" />
überzeugt?
<link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
<link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
<link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
Domainstrategie
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
<link rel="alternate" href="https://www.company.com/kö/" hreflang="kö" />
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
<link rel="alternate" href="https://www.company.com/kö/" hreflang="kö" />
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.co.uk/" hreflang="en-gb" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.co.uk/" hreflang="en-gb" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
x-default
Geo-IP?
Sprache?
<link rel="alternate" href="https://www.company.com/" hreflang="x-default" />
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company.com/en/" hreflang="en" />
<link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" />
<link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" />
<link rel="alternate" href="https://www.company.com/es/" hreflang="es" />
<link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" />
<link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
<link rel="alternate" hreflang="x-default" href="https://www.ecom-ex.com/" />
<link rel="alternate" hreflang="en" href="https://www.ecom-ex.com/index/" />
<link rel="alternate" hreflang="fr" href="https://www.ecom-ex.com/fr/index/" />
<link rel="alternate" hreflang="es" href="https://www.ecom-ex.com/es/index/" />
<link rel="alternate" hreflang="pt" href="https://www.ecom-ex.com/pt/index/" />
<link rel="alternate" hreflang="en-gb" href="https://www.ecom-ex.co.uk/index/" />
<link rel="alternate" hreflang="de" href="https://www.ecom-ex.com/de/index/" />
<link rel="alternate" hreflang="nl" href="https://www.ecom-ex.com/nl/index/" />
<link rel="alternate" hreflang="it" href="https://www.ecom-ex.com/it/index/" />
<link rel="alternate" hreflang="ru" href="https://www.ecom-ex.com/ru/home/" />
<link rel="alternate" hreflang="zh" href="https://www.ecom-ex.com/zh/home/" />
<link rel="alternate" hreflang="vi" href="https://www.ecom-ex.com/vi/home/" />
<link rel="alternate" hreflang="th" href="https://www.ecom-ex.com/th/home/" />
<link rel="alternate" hreflang="id" href="https://www.ecom-ex.com/id/home/" />
<link rel="alternate" hreflang="ms" href="https://www.ecom-ex.com/ms/home/" />
<link rel="alternate" hreflang="ja" href="https://www.ecom-ex.com/ja/home/" />
<link rel="alternate" href="https://www.shop.de/" hreflang="x-default" />
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
<link rel="alternate" href="https://www.shop.de/" hreflang="x-default" />
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.at/" hreflang="de-at" />
<link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
URL mit selbstreferenzierendem Canonical-Tag oder ohne Canonical-Tag
„Hallo Google! Bitte nimm mich in den
Index auf!“
„Hallo Google! Bitte nimm mich nicht in den Index auf,
sondern nimm stattdessen meine Zwillingsschwester hier!“
URL mit Canonical-Tag, der auf eine andere URL zeigt
URL mit hreflang-Auszeichungen
„Hallo Google! Bitte nimm mich und meine
Cousinen aus anderen Ländern in den Index
auf!“
• Vor hreflang-Implementierung internationale Domainstrategie überprüfen.
• x-default nur einsetzen, wenn benötigt. Redirect-Lösung hinterfragen.
• Nur URLs mit auto-Canonical-Tag (oder ohne Canonical-Tag) erhalten hreflang.
Mitnehmen:
Lesestoff:
• hreflang: Die 9 häufigsten Fehler
und „Hall of fame“
• How to implement hreflang
correctly
• How to use hreflang and canonical
tags together

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hreflang SMX München 2016 Eoghan Henn

  • 3. • hreflang & Domainstrategie • x-default, Redirects & Vorschaltseiten • hreflang & Canonical-Tags Das hier:
  • 4. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  • 5. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  • 6. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.de/at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.de/ch/" hreflang="de-ch" />
  • 7. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.de/at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.de/ch/" hreflang="de-ch" />
  • 8.
  • 9.
  • 10.
  • 12.
  • 13. <link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
  • 14. <link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
  • 15. <link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
  • 16.
  • 17.
  • 18.
  • 20. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" /> <link rel="alternate" href="https://www.company.com/kö/" hreflang="kö" />
  • 21. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" /> <link rel="alternate" href="https://www.company.com/kö/" hreflang="kö" />
  • 22. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  • 23. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  • 24. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  • 25. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.co.uk/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  • 26. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.co.uk/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  • 29. <link rel="alternate" href="https://www.company.com/" hreflang="x-default" /> <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  • 30.
  • 31.
  • 32.
  • 33. <link rel="alternate" hreflang="x-default" href="https://www.ecom-ex.com/" /> <link rel="alternate" hreflang="en" href="https://www.ecom-ex.com/index/" /> <link rel="alternate" hreflang="fr" href="https://www.ecom-ex.com/fr/index/" /> <link rel="alternate" hreflang="es" href="https://www.ecom-ex.com/es/index/" /> <link rel="alternate" hreflang="pt" href="https://www.ecom-ex.com/pt/index/" /> <link rel="alternate" hreflang="en-gb" href="https://www.ecom-ex.co.uk/index/" /> <link rel="alternate" hreflang="de" href="https://www.ecom-ex.com/de/index/" /> <link rel="alternate" hreflang="nl" href="https://www.ecom-ex.com/nl/index/" /> <link rel="alternate" hreflang="it" href="https://www.ecom-ex.com/it/index/" /> <link rel="alternate" hreflang="ru" href="https://www.ecom-ex.com/ru/home/" /> <link rel="alternate" hreflang="zh" href="https://www.ecom-ex.com/zh/home/" /> <link rel="alternate" hreflang="vi" href="https://www.ecom-ex.com/vi/home/" /> <link rel="alternate" hreflang="th" href="https://www.ecom-ex.com/th/home/" /> <link rel="alternate" hreflang="id" href="https://www.ecom-ex.com/id/home/" /> <link rel="alternate" hreflang="ms" href="https://www.ecom-ex.com/ms/home/" /> <link rel="alternate" hreflang="ja" href="https://www.ecom-ex.com/ja/home/" />
  • 34.
  • 35. <link rel="alternate" href="https://www.shop.de/" hreflang="x-default" /> <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  • 36. <link rel="alternate" href="https://www.shop.de/" hreflang="x-default" /> <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  • 37.
  • 38. URL mit selbstreferenzierendem Canonical-Tag oder ohne Canonical-Tag „Hallo Google! Bitte nimm mich in den Index auf!“
  • 39. „Hallo Google! Bitte nimm mich nicht in den Index auf, sondern nimm stattdessen meine Zwillingsschwester hier!“ URL mit Canonical-Tag, der auf eine andere URL zeigt
  • 40. URL mit hreflang-Auszeichungen „Hallo Google! Bitte nimm mich und meine Cousinen aus anderen Ländern in den Index auf!“
  • 41.
  • 42. • Vor hreflang-Implementierung internationale Domainstrategie überprüfen. • x-default nur einsetzen, wenn benötigt. Redirect-Lösung hinterfragen. • Nur URLs mit auto-Canonical-Tag (oder ohne Canonical-Tag) erhalten hreflang. Mitnehmen:
  • 43. Lesestoff: • hreflang: Die 9 häufigsten Fehler und „Hall of fame“ • How to implement hreflang correctly • How to use hreflang and canonical tags together