Diese Präsentation wurde erfolgreich gemeldet.
Wir verwenden Ihre LinkedIn Profilangaben und Informationen zu Ihren Aktivitäten, um Anzeigen zu personalisieren und Ihnen relevantere Inhalte anzuzeigen. Sie können Ihre Anzeigeneinstellungen jederzeit ändern.
hreflang
ätschreflang
• hreflang & Domainstrategie
• x-default, Redirects & Vorschaltseiten
• hreflang & Canonical-Tags
Das hier:
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.at/" hr...
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.at/" hr...
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.de/at/"...
<link rel="alternate" href="https://www.shop.de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop.de/at/"...
überzeugt?
<link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop....
<link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop....
<link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" />
<link rel="alternate" href="https://www.shop....
Domainstrategie
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company....
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company....
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company....
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company....
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company....
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company....
<link rel="alternate" href="https://www.company.com/de/" hreflang="de" />
<link rel="alternate" href="https://www.company....
x-default
Geo-IP?
Sprache?
<link rel="alternate" href="https://www.company.com/" hreflang="x-default" />
<link rel="alternate" href="https://www.comp...
<link rel="alternate" hreflang="x-default" href="https://www.ecom-ex.com/" />
<link rel="alternate" hreflang="en" href="ht...
<link rel="alternate" href="https://www.shop.de/" hreflang="x-default" />
<link rel="alternate" href="https://www.shop.de/...
<link rel="alternate" href="https://www.shop.de/" hreflang="x-default" />
<link rel="alternate" href="https://www.shop.de/...
URL mit selbstreferenzierendem Canonical-Tag oder ohne Canonical-Tag
„Hallo Google! Bitte nimm mich in den
Index auf!“
„Hallo Google! Bitte nimm mich nicht in den Index auf,
sondern nimm stattdessen meine Zwillingsschwester hier!“
URL mit Ca...
URL mit hreflang-Auszeichungen
„Hallo Google! Bitte nimm mich und meine
Cousinen aus anderen Ländern in den Index
auf!“
• Vor hreflang-Implementierung internationale Domainstrategie überprüfen.
• x-default nur einsetzen, wenn benötigt. Redire...
Lesestoff:
• hreflang: Die 9 häufigsten Fehler
und „Hall of fame“
• How to implement hreflang
correctly
• How to use hrefl...
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
hreflang SMX München 2016 Eoghan Henn
Nächste SlideShare
Wird geladen in …5
×

hreflang SMX München 2016 Eoghan Henn

38.723 Aufrufe

Veröffentlicht am

Here are my slides from SMX Munich 2016 on hreflang.

Veröffentlicht in: Marketing
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE Format, ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier
  • DOWNLOAD FULL eBOOK INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. PDF eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... 1.DOWNLOAD FULL. doc eBook here { https://tinyurl.com/y6a5rkg5 } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookeBOOK Crime, eeBOOK Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Antworten 
    Sind Sie sicher, dass Sie …  Ja  Nein
    Ihre Nachricht erscheint hier

hreflang SMX München 2016 Eoghan Henn

  1. 1. hreflang
  2. 2. ätschreflang
  3. 3. • hreflang & Domainstrategie • x-default, Redirects & Vorschaltseiten • hreflang & Canonical-Tags Das hier:
  4. 4. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  5. 5. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  6. 6. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.de/at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.de/ch/" hreflang="de-ch" />
  7. 7. <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.de/at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.de/ch/" hreflang="de-ch" />
  8. 8. überzeugt?
  9. 9. <link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
  10. 10. <link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
  11. 11. <link rel="alternate" href="https://www.shop.com/de-de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.com/de-at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.com/de-ch/" hreflang="de-ch" />
  12. 12. Domainstrategie
  13. 13. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" /> <link rel="alternate" href="https://www.company.com/kö/" hreflang="kö" />
  14. 14. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" /> <link rel="alternate" href="https://www.company.com/kö/" hreflang="kö" />
  15. 15. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  16. 16. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  17. 17. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  18. 18. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.co.uk/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  19. 19. <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.co.uk/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  20. 20. x-default
  21. 21. Geo-IP? Sprache?
  22. 22. <link rel="alternate" href="https://www.company.com/" hreflang="x-default" /> <link rel="alternate" href="https://www.company.com/de/" hreflang="de" /> <link rel="alternate" href="https://www.company.com/en/" hreflang="en" /> <link rel="alternate" href="https://www.company.com/en-gb/" hreflang="en-gb" /> <link rel="alternate" href="https://www.company.com/fr/" hreflang="fr" /> <link rel="alternate" href="https://www.company.com/es/" hreflang="es" /> <link rel="alternate" href="https://www.company.com/pt/" hreflang="pt" /> <link rel="alternate" href="https://www.company.com/nl/" hreflang="nl" />
  23. 23. <link rel="alternate" hreflang="x-default" href="https://www.ecom-ex.com/" /> <link rel="alternate" hreflang="en" href="https://www.ecom-ex.com/index/" /> <link rel="alternate" hreflang="fr" href="https://www.ecom-ex.com/fr/index/" /> <link rel="alternate" hreflang="es" href="https://www.ecom-ex.com/es/index/" /> <link rel="alternate" hreflang="pt" href="https://www.ecom-ex.com/pt/index/" /> <link rel="alternate" hreflang="en-gb" href="https://www.ecom-ex.co.uk/index/" /> <link rel="alternate" hreflang="de" href="https://www.ecom-ex.com/de/index/" /> <link rel="alternate" hreflang="nl" href="https://www.ecom-ex.com/nl/index/" /> <link rel="alternate" hreflang="it" href="https://www.ecom-ex.com/it/index/" /> <link rel="alternate" hreflang="ru" href="https://www.ecom-ex.com/ru/home/" /> <link rel="alternate" hreflang="zh" href="https://www.ecom-ex.com/zh/home/" /> <link rel="alternate" hreflang="vi" href="https://www.ecom-ex.com/vi/home/" /> <link rel="alternate" hreflang="th" href="https://www.ecom-ex.com/th/home/" /> <link rel="alternate" hreflang="id" href="https://www.ecom-ex.com/id/home/" /> <link rel="alternate" hreflang="ms" href="https://www.ecom-ex.com/ms/home/" /> <link rel="alternate" hreflang="ja" href="https://www.ecom-ex.com/ja/home/" />
  24. 24. <link rel="alternate" href="https://www.shop.de/" hreflang="x-default" /> <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  25. 25. <link rel="alternate" href="https://www.shop.de/" hreflang="x-default" /> <link rel="alternate" href="https://www.shop.de/" hreflang="de-de" /> <link rel="alternate" href="https://www.shop.at/" hreflang="de-at" /> <link rel="alternate" href="https://www.shop.ch/" hreflang="de-ch" />
  26. 26. URL mit selbstreferenzierendem Canonical-Tag oder ohne Canonical-Tag „Hallo Google! Bitte nimm mich in den Index auf!“
  27. 27. „Hallo Google! Bitte nimm mich nicht in den Index auf, sondern nimm stattdessen meine Zwillingsschwester hier!“ URL mit Canonical-Tag, der auf eine andere URL zeigt
  28. 28. URL mit hreflang-Auszeichungen „Hallo Google! Bitte nimm mich und meine Cousinen aus anderen Ländern in den Index auf!“
  29. 29. • Vor hreflang-Implementierung internationale Domainstrategie überprüfen. • x-default nur einsetzen, wenn benötigt. Redirect-Lösung hinterfragen. • Nur URLs mit auto-Canonical-Tag (oder ohne Canonical-Tag) erhalten hreflang. Mitnehmen:
  30. 30. Lesestoff: • hreflang: Die 9 häufigsten Fehler und „Hall of fame“ • How to implement hreflang correctly • How to use hreflang and canonical tags together

×