1. Direct Mode of Address I have used a variation of images with both a Direct Mode of Address and images without one. I wanted to attract the audience’s attention and focus so I made sure to take plenty of pictures with my models looking at the camera in order for them to feel immersed and pulled in by the models. I also made sure to take plenty of pictures with the models not actually looking at the camera or at least not looking directly into the camera, as this helped to allow the photos to look more natural and realistic, and strengthens the sense of authenticity that lies within the magazine. The audience is also sophisticated, adept and mature enough not to be entirely affected by methods such as a Direct mode of Address, and may appreciate pictures that look more natural instead, as they can reflect a person’s character more.

2. The Mise-en-scene/ Costume The cover artists all happen to be dressed in a smart attire, therefore attracting the target audience as this is a costume that is more associated with them as they have matured and therefore would dress in a more sophisticated manner. This attracts the audience immediately as the front cover will be the first thing to draw their eye when deciding to buy a magazine, so a person in the target audience will be able to spot the cover straight-away and instantly consider buying this magazine more than others as it is relating to them more. A smart/ casual dress sense has also been chosen for the artists to appeal to the audience and catch their attention as this makes the artists appear more real because they are dressing in a manner they would feel more comfortable in, and not just dressing for show, therefore making the audience want to relate themselves with the artists more, and feel more closer to them. Authenticity

3. The Mise-en-scene/ Poses & Body Language There are also a few images that has the artist doing something unconventional and unique and I believed this would There was a great variation of poses used for each page in the magazine. The front cover for instance shows a picture of the cover models smiling and looking friendly and approachable. This is good because I wouldn’t want them to look too eccentric or intimidating as this would turn away a mature audience as they would believe that it is just an unnecessary tack-on, used for show and would not realistically display the true personas of the artists. work considerably well as it could reflect upon their own individual characters, which the reader would want further insight into. Although this magazine is completely unconventional from the genre of my own, it is still using similar methods to attract the audience, by making their artists pose in a manner that can reflect their character.

4. Mise-en-scene/ Props In this picture the artist ‘Jamie Biggums’ is playing on the keyboard. This would attract the audience as they are seeing him doing what he does best, and instruments such as these greatly convey the genre of the magazine. Many magazines do this as well in order to relate to the audience and connect to them more, as they know that the customers are interested in learning about the music world in one way or another, and instruments are the strongest, tangible symbols for music that you can find.

5. Typography, Colour scheme & Photos The main colour scheme used for he magazine was black, gold and cream. This is because they are all warm, sensual and mature colours that can connote the genre well and even the actual name itself, and therefore be capable of attracting the audience as the colours itself are conveying the various characteristics of the type of magazine that they wish to buy, which would be Soul. Each photo used for the magazine is supposed to symbolise certain characteristics and traits of both the magazine and the artists. For instance: The shadowing shown on ‘Denise Greene’ represents her power as she is casting a shadow on others and therefore seems mighty and idol. Neither ‘Franky Harris’ or ‘Chintu Anderson’ are smiling, as their characters pose them as being both very proud, confident and boastful so instead look somewhat intimidating, but not to an extent that they look unapproachable and unconventional and only to an extent where they appear to have their own distinct character and sense of pride to them. Jamie Biggums is playing his instrument in one of the photos, portraying his position in the band as it is he indeed whom is the instrumentalist. In order to further attract the audience; very simplistic fonts were used and they also helped create a brand identity. The fonts used were Times New Roman as a standard font and Britannic Bold as the main font, as these seemed very simple but sophisticated Britannic Bold

6. Register & Language devices I used a great deal of language techniques such as superlatives, alliteration, detailed description etc, all in order to create great and gripping impact upon the reader. Superlatives can be found everywhere throughout my magazine. From within the contents page inside Editor’s note and the contents briefings, to he cover lines in the front cover. “ unmissable”, “exclusive” These are effective as they are subconsciously telling and enforcing the incentive upon the reader to buy the magazine as this would be the best choice. A dynamic group of musicians consisting of the ‘Funkster’ acknowledged as the most electrifying man in the industry today. The man known to leave you in sweet tingles for more slick jingles and leave your boots knockin’ like a Jehovah’s Witness, Mr Smooth Operator, Chintu Anderson. The angelic passionate, spiritual Diva beholding the beautiful, gorgeous, mellow voice; Ms Denise Greene. And lastly, not forgetting Mr ‘Soul-man’ himself; the handsome, harmonic instrumentalist of the group, the Cat said to hit that sweet spot you never knew existed, Mr Jamie Biggums. The long, descriptive introduction to the artists make them appear special, and create high anticipation as the reader begins awaiting with eagerness to hear their names. I made sure to use many detailed descriptions within the main article to create vivid imagery and allow the reader to enjoy it to a far greater level. Allit-eration I used very formal language and Standard English/ correct register when addressing my audience. This is because my audience is far too mature to cope with slang and colloquial language, and whilst I did use a bit of these in a mature manner to create more excitement in the text, I did not use an excessive amount to limit myself and the magazine from sounding juvenile and adolescent, instead of sophisticated and sensible, which would end up with me targeting the wrong age group. By throwing in slight humour and slight colloquialisms the magazine has benefited from subverting a stereotype and can therefore seem unique and make the magazine appear a bit more fun and joyful instead of just plain, bland and typical. Mature readers will sill be attracted to the magazine as the slight, sensible humour will be able to pull them in and they will feel appreciable to it, yet also it can help expand he audience a bit further by appealing to the few youths and teens that are into the Soul genre, whereas they can appreciate this as they don’t have to read and endure through boring text in order to view this niche genre magazine.

7. Use of superlatives & sell lines in existing magazines Superlatives

8. Presentational Devices Image of ‘Denise Greene’ is the largest on the page enabling it to stick out the most in comparison to the others. This is one of the techniques used incredibly often in magazines and allows to attract the reader as they can gain immediate insight upon the group as to whom leads it, due to the visual effect it has on the reader. Variations of doing so range from image being largest, placing lead artist in front/ above/ in the middle of the group, highlighting them in a glow or intensified colour/ lighting.

9. 'Number 1 SOURCE FOR SOUL!' is the official puff for the magazine, as we believed it was simple, catchy and straight-forward. We did not feel a need to over-complicate things, and we decided the more simplified it was, the higher impact it would most likely have on the buyer. The use of the claim, "Number 1" is a superlative that can encourage the customer to buy the magazine as customers want the best of the best, so therefore by the magazine being labelled as this it will therefore indefinitely attract new customers and maintain pre-existing ones. The term "SOURCE FOR SOUL" I another superlative which also helps to catch the customer's eye, due to the use of alliteration that is being used which can help to sub-consciously pull the reader in and sway them into buying the magazine. "Source for Soul" will also catch their attention, as if they are a heavy Soul fan then our magazine claims to be the very source and heart of this genre, meaning a lot of informative details and insight to the Soul world being revealed, which would attract the customer's attention and entice their interests. The Puff

10. Love Soul. Love Smooth. – This slogan fitted extraordinarily well for the magazine, placing repetition of a word. The word love is very powerful and immense, and it shows true emotions and passions for something, so it entices people who are true fans of the Soul genre to buy the magazine. It also enforces a need for customers to buy the magazine as it is basically telling you that if you love soul music, then you will love ‘Smooth’ magazine. There is also matching alliteration at use here, as with the ‘L’ from the word “Love”, and the ‘S’ from the words “Soul” and “Smooth”; and they both happen to be in an order and structure of L, S, L, S. This is very effective as it makes it sound very appealing and shows that although it seems simple, extra thought has been put into making the slogan as successful as possible, which many readers may appreciate. Downbeat = ‘Jazz, Blues & Beyond’ The Slogan