This Enterprise Management Associates (EMA) research study illuminates the major challenges of deploying and managing software defined data centers (SDDC)-related technologies and processes. These slides cover: * The key components and business drivers of the SDDC * The SDDC technologies and services your peers will invest in and which ones promise the highest ROI * The key considerations when optimally placing new applications and the core risks * The key challenges when creating new application environments * How the Software Defined Storage (SDS) can enhance your data center * The ‘net’ impact of Software Defined Networking (SDN) and network virtualization * How the SDDC concept increase the ROI of private and public cloud * The role of OpenStack within the SDDC and the key reasons for adopting OpenStack * The role security plays within the SDDC

1. Obstacles and Priorities on the
Journey to the Software Defined
Data Center
June 10, 2014
Torsten Volk
Research Director
Enterprise Management Associates
Jim Frey
VP of Research
Enterprise Management Associates

2. Today’s Presenters
Slide 2
Jim Frey, Vice President of Research, Network Management
Jim has over 25 years of experience in the computing industry developing,
deploying, managing, and marketing software and hardware products, with
the last 20 of those years spent in network and infrastructure operations and
security management, straddling both enterprise and service provider sectors.
© 2014 Enterprise Management Associates, Inc.
Torsten Volk, Research Director, Systems Management
Torsten has over 10 years of conceptualizing and managing highly complex IT
projects within the virtualization, cloud, and custom software application
development realm. In his past positions, Torsten has helped organizations
like The World Bank, Prometric and Cricket Communications evaluate and
identify the business value of emerging enterprise technologies.

3. Slide 3
Logistics for Today’s Webinar
• An archived version of the event
recording will be available at
www.enterprisemanagement.com
• Log questions in the Q&A panel located
on the lower right corner of your screen
• Questions will be addressed during the
Q&A session of the event
Questions
Event recording

4. Are Business Users Happy with IT Services?
Slide 4 © 2014 Enterprise Management Associates, Inc.
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Less than 4 days 5-14 days More than 15 days
Yes, always
Yes, sometimes
No, typically not
No, never
Are you happy with IT service delivery?
Average time required to deliver IT services
Satisfactionw/servicequality
anddeliveryspeed

5. Key IT Pain Points in 2014
Slide 5 © 2014 Enterprise Management Associates, Inc.
42%
39%
38%
38%
34%
33%
31%
30%
28%
28%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
High cost of networking
Slow manual processes to reconfigure infrastructure to
accommodate change
Complexity of integrating external applications and services with
the corporate data center
High cost of storage
Recruiting, training and retaining talent
Underutilization of IT infrastructure
Slow provisioning of new applications
Infrastructure that does not capture application requirements,
policies or KPIs
Poor quality of service delivery
Silos between storage, network and server groups

6. What is the Software Defined Data Center?
Slide 6 © 2014 Enterprise Management Associates, Inc.
49%
46%
44%
42%
41%
39%
38%
37%
36%
36%
34%
0% 10% 20% 30% 40% 50% 60%
Centralized management from a single control point
Best-practice, repeatable configurations of software and infrastructure for
workload deployment
Orchestration and automation to easily deploy applications across silos
Operational analytics
Easy movement of workloads between external public clouds and internal data
center resources
Policy driven network provisioning
Support for multiple hypervisors
Elastic infrastructure for massive scalability
Policy driven placement of applications
Policy driven storage provisioning
Open infrastructure APIs to enable platform choice

7. Who Did We Ask and Why?
Slide 7 © 2014 Enterprise Management Associates, Inc.
69%
58%
57%
57%
56%
55%
54%
51%
50%
48%
46%
45%
42%
41%
39%
0% 10% 20% 30% 40% 50% 60% 70% 80%
Central management software for physical, virtual and cloud resources
Software only storage solution, (IBM Virtual Storage Center, EMC ViPR, DataCore, Atlantis, Virsto, HP
StoreVirtual VSA, etc.)
Cloud group or task force composed of storage, network and server experts
Cross-functional processes to orchestrate provisioning and management of storage, network and server
resources
Solution for server administrators to provision their own storage volumes
Continuous/centralized capacity management for physical, virtual and cloud resources
Ability to centrally manage multiple public cloud resources
Adoption of multiple hypervisors (Xen, Hyper-V, ESXi, KVM, PowerVM, Oracle, etc.)
Policy-based automation of infrastructure for routine adjustments without human intervention
Software Defined Networking (virtual overlay network)
Software Defined Networking (separated control plane from delivery plane)
Multi-virtualization or multi-cloud management solution (ServiceMesh, Enstratius, Convirture,
RightScale, vCloud Automation Center, SCALR, etc.)
APIs for developers to provision their own app environments (servers, network and storage)
Configuration management solutions (Puppet, Opscode Chef, SaltStack, ServiceMesh, etc.)
Adoption of object storage (EMC Atmos, AWS S3, SWIFT, Ceph, etc.)

8. Who Did We Ask and Why?
Slide 8 © 2014 Enterprise Management Associates, Inc.
IT Executives
IT Operations Staff
Line of Business & Business Executives
27%
27%
46%
500 - 2,499 2,500 - 9,999 10,000 or more
Role
Company Size

9. Most Impactful Technology in 2014
Slide 9 © 2014 Enterprise Management Associates, Inc.
46%
13%
8%
8%
7%
6%
5%
4%
3%
Cloud-based IT services (IaaS, PaaS, and applications in private or public clouds)
Centralized capacity management for physical, virtual and cloud environments
Converged infrastructure (servers, network, storage and management APIs in one)
Infrastructure resources and management based on open standards and open
frameworks
Automation of operations management tasks
Software-defined networking
Software-defined storage
Application-aware storage (storage automatically provisioned based on application
requirements)
Application-aware networking (networks automatically provisioned based on application
requirements)

10. Impact of Exploding Business Unit Requests
Slide 10 © 2014 Enterprise Management Associates, Inc.
0%
10%
20%
30%
40%
50%
60%
500 - 2,499
employees
2,500 - 9,999
employees
10,000 employees or
more
Added responsibilities & skills required
More cross domain knowledge needed
Increase in staff required
IT operations staff feels threatened by
change
Traditional processes are breaking
down under the load
Business units are bypassing IT and
utilize public cloud services instead
Traditional IT roles stay unchanged
There is no increase in number of
requests coming from business units

11. Business Drivers of the Software Defined Data Center
Slide 11 © 2014 Enterprise Management Associates, Inc.
0%
10%
20%
30%
40%
50%
60%
500 - 2,499 employees 2,500 - 9,999
employees
10,000 employees or
more
Increased security
Better business alignment of IT infrastructure
More rapid application provisioning
Easy movement of applications to the best possible
environment
Accelerated application lifecycle for faster time to
value
Central management of application environments
across multiple infrastructure silos
Simpler and more reliable performance
management
Improved resource utilization
Simpler and more reliable compliance management
Lower OPEX
No compelling business drivers

12. Key Investment Areas
Slide 12 © 2014 Enterprise Management Associates, Inc.
0%
10%
20%
30%
40%
50%
60%
500 - 2,499 employees 2,500 - 9,999 employees 10,000 employees or
more
Capacity management tools
Multi virtualization and/or cloud management
platform
Configuration management
Centralized management of physical, virtual and
cloud resources
Infrastructure automation & orchestration
Software defined storage
Network automation
Intelligent resource scheduling
Automation of server and application lifecycle
management
Dynamic application placement solution

13. Perceived Risk of Moving Applications
Slide 13 © 2014 Enterprise Management Associates, Inc.
0%
10%
20%
30%
40%
50%
60%
70%
80%
500 - 2,499 employees 2,500 - 9,999
employees
10,000 employees or
more
Low
Medium
High

14. Importance of Integrating Public Cloud &
Corporate Data Center
Slide 14 © 2014 Enterprise Management Associates, Inc.
10%
15%
33%
31%
11%
Unimportant
Slightly
important
Important
Very important
Critical
59%
40%
38%
36%
31%
30%
27%
24%
23%
22%
0% 10% 20% 30% 40% 50% 60% 70%
Security
Performance
Cost
Compliance
Visibility / transparency
Central governance
Configuration management
Integration with legacy/on-prem
infrastructure
Integrating management with
internal/private cloud resources
Software lifecycle management
Key Perceived Challenges

15. Pain Points when Provisioning Applications
Slide 15 © 2014 Enterprise Management Associates, Inc.
0% 20% 40% 60%
Security
Management & governance
Capacity planning
Speed of provisioning
Application performance / service levels
Consistent configuration
Placement location (physical, virtual, cloud)
CAPEX
Provisioning errors
OPEX
None of the above
Network Servers Storage

16. The Importance of Addressing IT Silos
Slide 16 © 2014 Enterprise Management Associates, Inc.
2% 1%
15%
48%
34%
Very Unimportant
Unimportant
Neither Important nor
Unimportant
Important
Very Important

17. How Software Defined Storage Can Help
Slide 17 © 2014 Enterprise Management Associates, Inc.
39%
38%
38%
38%
36%
35%
33%
33%
32%
3%
0% 5% 10% 15% 20% 25% 30% 35% 40% 45%
Provides common data service, high availability, snapshots and
deduplication independently of underlying hardware
Supports hardware from multiple SAN vendors
Is delivered as software, without the need to purchase new
hardware
Enables policy driven provisioning of storage volumes
Supports commodity hardware
Centralized management of multi-vendor storage
Support of multiple server hypervisors
Ability to centrally manage file, block, HDFS and object storage
Eliminates gravity of storage
None of the above

18. Key Networking Challenges
Slide 18 © 2014 Enterprise Management Associates, Inc.
15%
14%
13%
11%
11%
10%
8%
8%
7%
3%
Ensuring network performance
Adequately planning network capacity
Troubleshooting/monitoring across physical and virtual
networking
Integrated provisioning across physical and virtual
networking
Scalability and extensibility of networking equipment
Applying/enforcing application-centric security policies
Application aware network provisioning and
management
Rapid adjustment of network paths when applications
are moved
Too many layers and too much command line coding
Rapid provisioning of VLANs

19. The Role of OpenStack
Slide 19 © 2014 Enterprise Management Associates, Inc.
49%51% Yes
No
49%
45%
43%
38%
35%
32%
32%
32%
29%
26%
24%
21%
0% 10% 20% 30% 40% 50% 60%
Scalability
Cost
Feature range
Quality of code base
Interoperability and portability of application
workloads between OpenStack clouds
Comprehensive set of APIs / Provide self-service
capabilities to internal customers
Prefer open source software
Freedom of choice in hardware vendors
Adoption of the KVM hypervisor
Compatibility with Amazon EC2
Large solution ecosystem support
Adopted OpenStack as part of a commercial product
Business DriversAdoption in 2014

20. Key Security Considerations of the SDDC
Slide 20 © 2014 Enterprise Management Associates, Inc.
20%
13%
11%
10%
9%
9%
8%
7%
6%
5%2%
Performance impact of firewalls, IPS, or other active
enforcement
Securing self-service access to application
developers/business units
Traffic separation based on compliance rules
Rapid application provisioning and tear down
Configuration drift
Identification of what to secure
Creation of application centric security policies
Maintaining policies during live migration
Traffic inspection at the hypervisor level
Securing east-west traffic
Other (Please specify)

21. Conclusion: 2014 is the Year of the
Software Defined Data Center
© 2014 Enterprise Management Associates, Inc.Slide 21
Twitter: @torstenvolk
Blog: http://blogs.enterprisemanagement.com/torstenvolk
Email: tvolk@enterprisemanagement.com
Twitter: @jfrey80
Blog: http://blogs.enterprisemanagement.com/jimfrey
Email: jfrey@enterprisemanagement.com