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3 Simple Ideas for Digital Marketing Success | Ed Field
1.
2.
3 steps to
digital marketing success
3.
Process 1.
Discovery 2. Facts & insights 3. Position/Pitch 4. Strategy 5. Plans 6. Raw material 7. Creation 8. Marketing
4.
3 steps to
digital marketing success Pitch > Present > Attract
5.
Pitch
6.
Pitch
Why Why What How
7.
8.
9.
10.
11.
Pitch • Company • Customers
3C’s • Competitors
12.
13.
14.
15.
16.
17.
18.
19.
Present
20.
Present • Connect • Ingredients •
Design • Convert
21.
Connect
Your hook?
22.
23.
24.
Ingredients Brand Copy Images Video
25.
26.
Design
27.
Functional & aesthetic
design
28.
Functional & aesthetic
design
29.
Functional & aesthetic
design
30.
Functional & aesthetic
design
31.
Convert
32.
33.
34.
Present • Connect • Ingredients •
Design • Convert
35.
36.
37.
38.
39.
40.
41.
42.
43.
44.
45.
46.
Attract
47.
Attract • Marketing strategy
– one! • Select your tactics – just a few • Search marketing - foundation • Share & converse - opportunity
48.
49.
Simple “Making the simple
complicated is commonplace;
50.
Simple “Making the simple
complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity” Charlie Mingus (Musician)
51.
3 step to
digital marketing success Pitch > Present > Attract
52.
Ed Field 1890-927-800 edfield@diginomarketing.com www.diginomarketing.com
53.
Ed Field 1890-927-800 edfield@diginomarketing.com www.diginomarketing.com
Hinweis der Redaktion
4 important aspects
On a websiteYou only have seconds to get engagementShort, sharp – grab attentionFor example:
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